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- Tasks: Lead our Lifestyle division, manage talent, and build impactful creator-brand relationships.
- Company: Join NewGen, a social-first creative agency revolutionising advertising and creator partnerships.
- Benefits: Enjoy 28 days holiday, flexible hours, and a bespoke benefits package tailored to you.
- Other info: Dynamic team environment with opportunities for personal growth and community engagement.
- Why this job: Shape the future of lifestyle talent and make a real impact in the creator economy.
- Qualifications: 5+ years in talent management with strong communication and project management skills.
The predicted salary is between 60000 - 80000 £ per year.
NewGen is a social-first creative and creator agency standing at the forefront of culture, creators, and community. On a mission to challenge outdated advertising methodologies and present a new way of doing things, we exist to revolutionise social connections — making advertising more relevant, engaging, fun, and effective. Built on deep community expertise, NewGen understands how modern consumers interact, share, and make decisions in the digital age. We connect brands with the right creators and audiences in ways that feel authentic, not forced — because today's most powerful advertising doesn't look like advertising at all.
At the heart of NewGen is our talent representation practice — built on the belief that creators deserve more than just deals; they deserve a partner genuinely invested in their growth, their voice, and their legacy. We champion creators who are genuinely themselves, supporting every aspect of their career — from brand partnerships and deal negotiation to creative strategy and beyond.
The Role
We’re seeking a dynamic and experienced Lifestyle Lead to shape the next phase of our Lifestyle division. This is a high-impact role where you’ll define strategy, elevate our approach to talent, and play a central part in identifying, attracting, and securing standout creators for the NewGen Talent roster. The ideal candidate will have a proven track record in managing high-profile lifestyle talent and a deep understanding of the creator economy. Your expertise will encompass talent acquisition, brand partnership negotiations, creative strategy, agency-wide pitches, and the day-to-day management of creators. A personable approach, strong technical skills, and a passion for cultivating impactful creator-brand relationships are essential to excelling in this role. A commitment to fostering meaningful relationships, driving mutual value for creators and brands, and elevating the creator experience will be at the heart of your contributions.
The Responsibilities
- Leading our Lifestyle strategy, overseeing department budgets, and managing or hiring a dynamic team.
- Building and nurturing meaningful relationships with talent, brands, and industry stakeholders.
- Strategically expanding the lifestyle roster by identifying and acquiring top-tier talent.
- Overseeing the delivery of exceptional management services that drive value for both creators and brands.
- Elevating the creator experience by fostering collaboration, innovation, and growth opportunities.
- Provide tailored career guidance and growth strategies for each creator, aligned with their personal brand and goals.
- Work cross-functionally with the agency, sales, influencer and accounts teams to deliver seamless campaigns and initiatives.
- Monitor the success of partnerships and campaigns, leveraging data to provide actionable feedback to both creators and brands.
- Represent the agency and its creators at industry events, networking opportunities, and panels to build the agency’s reputation.
- Collaborate with marketing to build a best-in-class brand proposition for our lifestyle roster.
- Stay ahead of industry trends to proactively attract high-demand talent.
Requirements
- Minimum 5+ years of experience in talent management, influencer marketing, or related fields within the creator economy.
- Exceptional communication and interpersonal skills, with the ability to build strong relationships with talent, brands, and stakeholders.
- Proven track record of managing high-profile talent and securing impactful brand partnerships.
- Proven ability to lead teams, manage high-profile creators, and oversee complex projects.
- Ability to identify trends and adapt strategies to capitalise on opportunities in the influencer space.
- Expertise in negotiating contracts and securing win-win deals for creators and brands.
- Excellent organisational and project management skills, capable of handling multiple priorities in a fast-paced environment.
- Deep understanding of platforms like TikTok, YouTube, Instagram, and Twitch, including algorithms, audience behaviour, and trends.
- Strong team player who can work across departments to drive results.
Benefits
- 28 days holiday per year, including bank holidays and a NewGen reset policy that entitles an additional 10 holiday days off per year (post probation).
- Additional birthday day off.
- Christmas closure period.
- Ben Allowance - Subsidised bespoke benefits package giving you access to benefits you want (Childcare, enhanced pension, healthcare, gym, Netflix, Deliveroo, you name it, it's on there).
- Access to Aviva Healthcare for private medical insurance.
- Enhanced Maternity & Paternity policy and enhanced policies for same sex and non-binary couples.
- Enhanced compassionate leave so you can genuinely take the time you need.
- Flexible working hours - earlier start for an earlier finish or a later start for a later finish. We want you to work in a way that works best for you and your life.
- AI Budget - £30 a month to spend on AI to support your role.
- Company summer and winter social gatherings and away days.
- Community days - we give you time off to go support a cause you believe in!
Talent Director - Lifestyle in London employer: NewGen
Contact Detail:
NewGen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Talent Director - Lifestyle in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on social media. You never know who might help you land that dream job!
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers or collaborators, let your authentic self shine through. Remember, they’re looking for someone who fits their culture, so be genuine and engaging.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like NewGen, and express your interest in working with them. A well-timed email can make all the difference!
✨Tip Number 4
Utilise our website! We’ve got loads of resources and job listings that can help you find the perfect role. Plus, applying directly through us gives you a better shot at standing out from the crowd!
We think you need these skills to ace Talent Director - Lifestyle in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how much you care about the creator economy and how you can contribute to our mission at NewGen.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in talent management and influencer marketing. We love seeing how your background aligns with what we're looking for!
Be Authentic: Just like we value authenticity in creators, we want to see the real you in your application. Don’t be afraid to share your unique perspective and experiences that make you a great fit for our team.
Apply Through Our Website: For the best chance of getting noticed, make sure to apply directly through our website. It’s the easiest way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at NewGen
✨Know Your Creators
Before the interview, dive deep into the creators you’ll be working with. Understand their styles, audiences, and recent collaborations. This knowledge will not only impress but also show your genuine interest in the role and the talent you'll be representing.
✨Showcase Your Strategy Skills
Be prepared to discuss your vision for the Lifestyle division. Think about how you would identify and attract top-tier talent. Bring examples of past strategies you've implemented that led to successful partnerships or talent acquisitions.
✨Demonstrate Relationship Building
Highlight your interpersonal skills by sharing specific examples of how you've built and nurtured relationships with creators and brands. Discuss how you’ve fostered collaboration and innovation in previous roles, as this is key to excelling in the position.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in the creator economy and social media platforms. Be ready to discuss how you would leverage these trends to enhance the creator experience and drive value for both creators and brands.