At a Glance
- Tasks: Lead and shape influencer campaigns, building creator partnerships and driving campaign success.
- Company: Join NewGen, a global social creative agency with a vibrant culture.
- Benefits: 28 days holiday, flexible hours, health benefits, and a bespoke perks package.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
- Why this job: Make an impact in influencer marketing with top brands like Pepsi and Amazon.
- Qualifications: 5-7 years in influencer marketing and strong strategic thinking skills.
The predicted salary is between 50000 - 65000 £ per year.
Hybrid: Tuesday, Wednesday, and Thursday in the office.
Welcome to NewGen, we’re a global social creative and creator agency made up of over 100 talented people worldwide, with offices in London, Manchester and New York. We partner with leading brands to shape culture, tell stories that matter and harness the power of social-first creative and creators to drive meaningful impact. As a fast-growing agency with a collaborative, ambitious spirit, we bring together data strategy, creativity and innovation to deliver work that cuts through, connects and creates conversation. Founded by our 30-under-30 co-founders, NewGen is an independent agency working with some of the world’s biggest brands. Our work is trusted by global brands including Pepsi, Samsung, Amazon, SEGA and CashApp.
Our Non-Negotiables
- Energy – Get involved, be heard, and contribute
- Quality – Quality comes first and should push boundaries
- Collaboration – We win as a team with no egos
- Creativity – Fresh thinking and bold approaches
- Partnership – Deliver strong client outcomes
The Role
We’re looking for a strategic socially native Senior Influencer Manager to lead and shape creator campaigns across key accounts. You will take ownership of influencer strategy, creator partnerships and campaign delivery at a senior level, working closely with account, creative and strategy leads.
Key Responsibilities:
- Own end to end delivery of large scale influencer campaigns
- Lead influencer strategy across key accounts
- Oversee planning timelines and execution
- Build long term creator ecosystems
- Lead high value creator negotiations
- Develop relationships with creators agents and platforms
- Drive repeatable creator partnerships
- Shape influencer first campaign ideas
- Embed creator thinking into campaigns
- Advise on platform strategy and formats
- Drive integration with wider social campaigns
- Own campaign performance tracking
- Lead client conversations on results
- Support account growth opportunities
- Mentor junior team members
- Set best practices and processes
- Support team development
- Ensure strong workflows and documentation
- Oversee contracts and compliance
- Partner with finance on budgets
Social First Mindset
You should have a deep understanding of TikTok, Instagram, YouTube and emerging platforms. You understand how creators build communities and how brands can authentically participate in culture.
Experience Required:
- 5 to 7+ years experience in influencer marketing
- Experience leading large scale campaigns
- Strong strategic thinking
- Deep understanding of creator platforms
- Experience managing team members
- Experience in fast-paced agency environments
Benefits:
- 28 days holiday per year, including bank holidays and a NewGen reset policy that entitles an additional 10 holiday days off per year (post probation)
- Additional birthday day off
- Christmas closure period
- Ben Allowance - Subsidised bespoke benefits package
- Access to Aviva Healthcare for private medical insurance (post probation)
- Enhanced Maternity & Paternity policy and enhanced policies for same sex and non-binary couples
- Enhanced compassionate leave
- Flexible working hours
- AI Budget - £30 a month to spend on AI to support your role
- Company summer and winter social gatherings and away days
- Community days - time off to support a cause you believe in!
- Culture - perks such as a fully stocked kitchen, happy hour, monthly vibes and team bonding activities
NewGen is committed to building a diverse and inclusive workplace. We welcome applications from all qualified candidates regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.
Senior Influencer Manager in London employer: NewGen
At NewGen, we pride ourselves on being a dynamic and inclusive workplace that fosters creativity and collaboration. With a strong focus on employee well-being, we offer an extensive benefits package, including generous holiday allowances, flexible working hours, and opportunities for personal growth through mentorship and community engagement. Our vibrant culture, combined with the chance to work with leading global brands, makes NewGen an exceptional employer for those looking to make a meaningful impact in the world of social media and influencer marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Influencer Manager in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those at NewGen. Attend events, join online forums, and don’t be shy to slide into DMs. Building relationships can open doors that applications alone can’t.
✨Tip Number 2
Show off your social skills! Create a personal brand on platforms like Instagram or TikTok. Share your insights on influencer marketing and engage with creators. This not only showcases your expertise but also demonstrates your passion for the industry.
✨Tip Number 3
Prepare for interviews like a pro! Research NewGen’s recent campaigns and think about how you can contribute. Be ready to discuss your past experiences and how they align with their values of energy, quality, and collaboration.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the NewGen team. Let’s make it happen!
We think you need these skills to ace Senior Influencer Manager in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for influencer marketing shine through! We want to see that you’re genuinely excited about the role and how you can contribute to our team at NewGen.
Tailor Your Experience:Make sure to highlight your relevant experience in influencer campaigns. We love seeing how your past roles align with what we do, so don’t be shy about showcasing your successes and strategic thinking!
Be Authentic:We value creativity and fresh thinking, so don’t hesitate to let your personality come through in your application. Share your unique perspective on how creators build communities and how brands can authentically engage with them.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get you into the process smoothly!
How to prepare for a job interview at NewGen
✨Know Your Influencer Landscape
Before the interview, dive deep into the current influencer marketing trends and key players in the industry. Familiarise yourself with NewGen's past campaigns and the creators they’ve worked with. This will not only show your passion for the role but also your understanding of how to shape creator partnerships effectively.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of large-scale influencer campaigns you've led. Highlight your strategic approach, from planning to execution, and how you integrated creator thinking into those campaigns. Be ready to explain how you measure success and drive performance.
✨Emphasise Collaboration and Team Spirit
NewGen values collaboration, so be sure to share experiences where you successfully worked as part of a team. Discuss how you’ve mentored junior members or contributed to a positive team environment. This will demonstrate that you align with their non-negotiables and can thrive in a collaborative setting.
✨Be Ready for Creative Problem-Solving
Expect questions that challenge your creativity and problem-solving skills. Think of scenarios where you had to overcome obstacles in campaign delivery or negotiate with creators. Show how your fresh thinking led to innovative solutions that benefited both the brand and the creators involved.
