At a Glance
- Tasks: Lead NewGen's brand and marketing strategy to make us famous in the industry.
- Company: Join a fast-growing social-first agency working with top global brands.
- Benefits: 28 days holiday, flexible hours, and a bespoke benefits package.
- Other info: Dynamic culture with community support days and fun team activities.
- Why this job: Be at the forefront of exciting marketing initiatives and shape our agency's story.
- Qualifications: Proven experience in agency marketing and a knack for building brand fame.
The predicted salary is between 80000 - 100000 £ per year.
Location: London or Manchester (3 days a week in the office)
Reports to: CEO
Type: Full-time, permanent
The Mission
Make NewGen Famous. That's the job. NewGen is a social-first agency working with some of the world's biggest brands, including Samsung, Sega, Logitech, Campari and Premier Foods. We're growing fast, launching new propositions in AI and more, and expanding internationally. What we haven't done yet is tell our own story as loudly as we tell our clients'. That's where you come in.
The Role
You'll own NewGen's brand, reputation and demand generation end-to-end. You'll build the strategy, the engine and the team that turns NewGen from "the agency behind the work" into the agency everyone in the industry is talking about. This is a builder's role. You'll inherit strong foundations, a distinctive brand identity, brilliant case studies and a leadership team hungry for profile, and you'll turn them into fame.
What You'll Do
- Brand and Fame
- Own and evolve the NewGen brand across every touchpoint, keeping it sharp, consistent and unmistakably us
- Build and run a fame plan: awards, press, speaking slots, industry rankings, stunts and moments that get NewGen noticed
- Position our leadership team and specialists as recognised voices in social, creator and AI marketing
- Demand and Growth
- Build a marketing engine that generates inbound opportunities and supports new business, working hand in hand with our new business and client teams
- Own our owned channels: website, social, email and content, and make them best in class
- Lead marketing support for new proposition launches
- Content and Comms
- Create a content programme that showcases our work, our thinking and our people: case studies, POVs, reports and thought leadership
- Own PR and industry relations, building relationships with trade press and key industry bodies
- Run our presence at key industry moments and events
- Team and Operations
- Build and lead a small, high-performing marketing team over time
- Set clear KPIs for brand awareness, share of voice, inbound pipeline and reputation, and report on them to leadership
- Manage the marketing budget with a commercial head
What You'll Bring
- Proven experience marketing an agency, creative business or B2B brand, ideally somewhere that punched above its weight
- A track record of building fame: award wins, press coverage, standout campaigns or a brand people talk about
- Strong instincts for social and content; you understand creators, platforms and internet culture
- Commercial fluency: you connect marketing activity to pipeline and revenue, not just impressions
- The ability to operate at both altitude and ground level: setting strategy one hour, writing a killer LinkedIn post the next
- Energy, taste and a bias for action
Nice to Have
- Experience in social-first, creator, influencer or entertainment marketing
- Experience in marketing new propositions or launching sub-brands
- An existing network across trade press and industry awards bodies
What We Offer
- A genuinely blank canvas with full leadership backing to make noise
- A front-row seat at one of the most exciting agencies in social, at a moment of real growth
- 28 days holiday per year, including bank holidays and a NewGen reset policy that entitles an additional 10 holiday days off per year (post probation)
- Additional birthday day off & Christmas closure period
- Ben Allowance - Subsidised bespoke benefits package giving you access to benefits you want
- Access to Aviva Healthcare for private medical insurance (post probation), which includes free therapy and counselling sessions, along with a death in service benefit equivalent to 4x your annual salary
- Enhanced Maternity & Paternity policy and enhanced policies for same sex and non-binary couples
- Enhanced compassionate leave so you can genuinely take the time you need
- Flexible working hours
- AI Budget - £30 a month to spend on AI to support your role
- Company summer and winter social gatherings and away days
- Community days - we give you time off to go support a cause you believe in!
- Culture- Enjoy perks such as a fully stocked kitchen, happy hour, monthly vibes and team bonding activities
NewGen is committed to building a diverse and inclusive workplace. We welcome applications from all qualified candidates regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.
How to Apply
Send your CV and a short note on how you'd make NewGen famous to mike@thenewgen.com. Show us, don't tell us. If your application makes us stop scrolling, you're halfway there.
Marketing Director in London employer: NewGen
Join our dynamic agency as a Senior Content Creator & Video Editor, where creativity meets collaboration in a fast-paced environment. We offer a vibrant work culture that encourages innovative thinking and provides opportunities for professional growth, all while working on exciting projects that resonate with audiences across social media platforms. With flexible contract options and a focus on short-form video content, this role is perfect for those looking to make an impact in the digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NewGen and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NewGen are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NewGen on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NewGen. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NewGen. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NewGen:Show us that you’ve done your homework! In your application, briefly mention what you admire about NewGen’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NewGen
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NewGen will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NewGen, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
