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- Tasks: Lead our Lifestyle division, manage talent, and build impactful creator-brand relationships.
- Company: Join NewGen, a cutting-edge creative agency revolutionising social connections.
- Benefits: 28 days holiday, flexible hours, and a bespoke benefits package tailored to you.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
- Why this job: Shape the future of lifestyle marketing and work with top-tier creators.
- Qualifications: 5+ years in talent management and a passion for the creator economy.
The predicted salary is between 50000 - 65000 £ per year.
NewGen is a social-first creative and creator agency standing at the forefront of culture, creators, and community. On a mission to challenge outdated advertising methodologies and present a new way of doing things, we exist to revolutionise social connections — making advertising more relevant, engaging, fun, and effective. Built on deep community expertise, NewGen understands how modern consumers interact, share, and make decisions in the digital age. We connect brands with the right creators and audiences in ways that feel authentic, not forced — because today's most powerful advertising doesn't look like advertising at all.
At the heart of NewGen is our talent representation practice — built on the belief that creators deserve more than just deals; they deserve a partner genuinely invested in their growth, their voice, and their legacy. We champion creators who are genuinely themselves, supporting every aspect of their career — from brand partnerships and deal negotiation to creative strategy and beyond.
The Role
We’re seeking a dynamic and experienced Lifestyle Lead to shape the next phase of our Lifestyle division. This is a high-impact role where you’ll define strategy, elevate our approach to talent, and play a central part in identifying, attracting, and securing standout creators for the NewGen Talent roster. The ideal candidate will have a proven track record in managing high-profile lifestyle talent and a deep understanding of the creator economy. Your expertise will encompass talent acquisition, brand partnership negotiations, creative strategy, agency-wide pitches, and the day-to-day management of creators. A personable approach, strong technical skills, and a passion for cultivating impactful creator-brand relationships are essential to excelling in this role. A commitment to fostering meaningful relationships, driving mutual value for creators and brands, and elevating the creator experience will be at the heart of your contributions.
The Responsibilities
- Leading our Lifestyle strategy, overseeing department budgets, and managing or hiring a dynamic team.
- Building and nurturing meaningful relationships with talent, brands, and industry stakeholders.
- Strategically expanding the lifestyle roster by identifying and acquiring top-tier talent.
- Overseeing the delivery of exceptional management services that drive value for both creators and brands.
- Elevating the creator experience by fostering collaboration, innovation, and growth opportunities.
- Provide tailored career guidance and growth strategies for each creator, aligned with their personal brand and goals.
- Work cross-functionally with the agency, sales, influencer and accounts teams to deliver seamless campaigns and initiatives.
- Monitor the success of partnerships and campaigns, leveraging data to provide actionable feedback to both creators and brands.
- Represent the agency and its creators at industry events, networking opportunities, and panels to build the agency’s reputation.
- Collaborate with marketing to build a best-in-class brand proposition for our lifestyle roster.
- Stay ahead of industry trends to proactively attract high-demand talent.
Requirements
- Minimum 5+ years of experience in talent management, influencer marketing, or related fields within the creator economy.
- Exceptional communication and interpersonal skills, with the ability to build strong relationships with talent, brands, and stakeholders.
- Proven track record of managing high-profile talent and securing impactful brand partnerships.
- Proven ability to lead teams, manage high-profile creators, and oversee complex projects.
- Ability to identify trends and adapt strategies to capitalise on opportunities in the influencer space.
- Expertise in negotiating contracts and securing win-win deals for creators and brands.
- Excellent organisational and project management skills, capable of handling multiple priorities in a fast-paced environment.
- Deep understanding of platforms like TikTok, YouTube, Instagram, and Twitch, including algorithms, audience behaviour, and trends.
- Strong team player who can work across departments to drive results.
Benefits
- 28 days holiday per year, including bank holidays and a NewGen reset policy that entitles an additional 10 holiday days off per year (post probation).
- Additional birthday day off.
- Christmas closure period.
- Ben Allowance - Subsidised bespoke benefits package giving you access to benefits you want (Childcare, enhanced pension, healthcare, gym, Netflix, Deliveroo, you name it, it's on there).
- Access to Aviva Healthcare for private medical insurance.
- Enhanced Maternity & Paternity policy and enhanced policies for same sex and non-binary couples.
- Enhanced compassionate leave so you can genuinely take the time you need.
- Flexible working hours - earlier start for an earlier finish or a later start for a later finish. We want you to work in a way that works best for you and your life.
- AI Budget - £30 a month to spend on AI to support your role.
- Company summer and winter social gatherings and away days.
- Community days - we give you time off to go support a cause you believe in!
Lifestyle Lead in London employer: NewGen
Contact Detail:
NewGen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lifestyle Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to creators and brands on social media. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers or collaborators, let your true self shine through. Authenticity is key in the creator economy, so be genuine and passionate about what you do.
✨Tip Number 3
Stay ahead of the game! Keep an eye on industry trends and emerging creators. This knowledge not only makes you more attractive to employers but also helps you identify opportunities for collaboration and growth.
✨Tip Number 4
Apply through our website! We’re always on the lookout for talent that aligns with our mission at NewGen. By applying directly, you’ll show us your enthusiasm and commitment to being part of our innovative team.
We think you need these skills to ace Lifestyle Lead in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how much you care about the creator economy and how you can contribute to our mission at NewGen.
Tailor Your Experience: Make sure to highlight your relevant experience in talent management and influencer marketing. We’re looking for someone who understands the ins and outs of the lifestyle space, so connect your past roles to what we do at NewGen.
Be Authentic: Just like we value authenticity in creators, we want to see the real you in your application. Don’t be afraid to share your unique perspective and how it aligns with our values at NewGen.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at NewGen
✨Know Your Creators
Before the interview, dive deep into the creators you’ll be working with. Understand their styles, audiences, and what makes them tick. This knowledge will not only impress but also show that you’re genuinely invested in their success.
✨Showcase Your Strategy Skills
Be prepared to discuss your approach to talent acquisition and brand partnerships. Bring examples of past successes and how you’ve navigated challenges. This is your chance to demonstrate your strategic thinking and how you can elevate NewGen's Lifestyle division.
✨Communicate Like a Pro
Exceptional communication is key in this role. Practice articulating your thoughts clearly and confidently. Use specific examples to illustrate your points, especially when discussing how you've built relationships with talent and brands in the past.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in the creator economy and social media platforms. Be ready to share insights on how these trends can impact talent management and brand partnerships. Showing that you’re proactive about industry changes will set you apart.