At a Glance
- Tasks: Source and manage influencer campaigns across UK and DACH, ensuring everything runs smoothly.
- Company: Join NewGen, a vibrant social-first influencer marketing agency with a global presence.
- Benefits: Competitive salary, full benefits, and the chance to shape our growth in Germany.
- Other info: Dynamic, fast-paced environment with opportunities for creativity and growth.
- Why this job: Be at the forefront of influencer marketing in two exciting European markets.
- Qualifications: Fluent in English and German with 1-3 years of relevant experience.
The predicted salary is between 29700 - 36300 £ per year.
Location: Berlin or United Kingdom (Manchester or London)
Contract type: Full-time, permanent
Languages: Business-level fluent English and German (both essential)
About NewGen
NewGen is a social-first creator and influencer marketing agency with around 100 people across Manchester, London, New York, Copenhagen and Paris. We build creator campaigns and always-on social content for some of the world's biggest brands, and we're now growing our presence across Germany and the wider DACH region.
The role
We're looking for a bilingual Influencer Marketing Executive to sit at the heart of our campaign delivery across the UK and DACH. You'll source, negotiate with, and contract creators, then manage those campaigns day to day with clients, making sure every activation lands on brief, on time, and on budget. This is a brilliant role for someone with 1 to 3 years of influencer or creator marketing experience who wants to work across two of Europe's most exciting markets, with real ownership from day one.
What you'll do
- Identify and source creators across TikTok, Instagram, YouTube, and Twitch for UK and DACH campaigns
- Lead negotiations with creators and their management on fees, deliverables, usage, and exclusivity
- Draft, issue, and manage creator contracts, keeping paperwork accurate and compliant in both markets
- Manage campaigns end to end with clients: briefing creators, reviewing content, managing feedback and approvals, and keeping everything on schedule
- Act as a day-to-day contact for clients across the UK and DACH, communicating confidently in English and German
- Build and maintain strong relationships with creators, talent managers, and agencies in both markets
- Track budgets, deliverables, and campaign timelines across multiple live projects
- Support reporting and wrap-ups: gathering content performance data and pulling together results decks
- Stay on top of platform trends, creator culture, and advertising regulations in the UK and DACH (ASA, Medienstaatsvertrag, ad labeling requirements)
- Support new business with creator research, costings, and market insight for the German market
Who you are
- Fluent in both English and German, written and spoken, and comfortable negotiating and presenting in both
- 1 to 3 years of experience in influencer marketing, creator management, social media, or talent management (agency or in-house)
- A confident negotiator who is comfortable talking money, usage, and deliverables with creators and managers
- Highly organized, able to run multiple campaigns at once without dropping details
- A strong communicator who builds trust quickly with clients and creators alike
- Obsessed with social platforms and creator culture in both the UK and German-speaking markets
- Comfortable in a fast-paced, entrepreneurial agency environment
Nice to have
- Experience working on campaigns across the DACH region
- Knowledge of German influencer marketing regulations and ad labeling standards
- Experience with influencer platforms and tools (e.g. CreatorIQ, Tagger, or similar)
- Interest or experience in gaming, sport, or entertainment content
What we offer
- Competitive salary, dependent on experience and location
- The chance to help build NewGen's presence in Germany from the ground up
- Full benefits as listed on our careers page
- A social-first, creator-obsessed culture with offices in Manchester, London, New York, and Paris
Influencer Marketing Executive (German Speaking) employer: NewGen
Join a vibrant social-first creative agency in the heart of London, where innovation meets collaboration. We offer a dynamic work environment that fosters creativity and growth, providing ample opportunities for professional development and skill enhancement. With a focus on supporting top creators, our culture encourages teamwork and celebrates individual contributions, making it an excellent place for those looking to make a meaningful impact in the social media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Marketing Executive (German Speaking)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NewGen and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NewGen are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NewGen on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NewGen. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer Marketing Executive (German Speaking)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NewGen. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NewGen:Show us that you’ve done your homework! In your application, briefly mention what you admire about NewGen’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NewGen
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NewGen will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NewGen, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
