At a Glance
- Tasks: Lead global influencer marketing strategy and build a high-performing team across multiple offices.
- Company: Join NewGen, a leading social and influencer marketing agency with a creative edge.
- Benefits: 28 days holiday, flexible hours, subsidised benefits, and access to private healthcare.
- Other info: Dynamic culture with community support days and fun team activities.
- Why this job: Shape the future of influencer marketing with top brands and a supportive team.
- Qualifications: 10+ years in influencer roles, strong leadership, and client handling skills.
The predicted salary is between 50000 - 80000 £ per year.
Location: London (hybrid), with global scope across our London, New York, Manchester and Paris offices
- Reports to: Senior Leadership Team
- Team: Leads a global influencer function of 15+
- About New Gen
We’re New Gen, the social and influencer marketing agency built for the way audiences actually behave today.
We've been at the forefront of influencer for 11 years.
We were one of the first to build a real specialism around it, and today we're one of the best in the business, with one of the biggest dedicated influencer teams in the UK & US.
We partner with some of the world's biggest brands across travel, technology and FMCG to create work that earns attention rather than buys it, from always-on creator programmes to global celebrity talent campaigns.
We're ambitious, fast-moving and creatively led, with teams across the UK, US and Europe.
The Role
This is the most senior influencer marketing role in the business.
You'll own our influencer proposition end to end across every market we operate in: the strategy, the standards, the talent relationships and the people.
It's equal parts strategist, client leader and team builder, setting the direction for how New Gen does influencer, keeping us ahead of a fast-moving industry and making sure that thinking lands consistently and brilliantly across offices and accounts.
You’ll be a visible leader internally and a trusted senior voice externally, in the room with our most important clients and their most senior stakeholders.
What you'll do
- Set and own New Gen's global influencer marketing strategy and point of view, keeping us ahead of platform, creator and cultural shifts
- Lead influencer thinking across our biggest accounts, from always-on creator programmes to high-profile global and celebrity talent campaigns
- Act as the senior client partner on influencer, building trust with senior marketers, leading key conversations and turning brand challenges into standout creative solutions
- Build, lead and grow a high-performing global team of 15+, spanning strategy, talent and account delivery across multiple offices
- Raise the bar on craft and consistency: the standards, processes and ways of working that make our output excellent in every market
- Own senior talent and agency relationships and lead negotiation on marquee talent deals
- Partner with account, creative, strategy and data leads to deliver joined-up, measurable work
- Contribute to new business, shaping pitches, winning work and growing existing accounts
- Bring commercial rigour to the discipline: resourcing, forecasting and margin across the influencer function
- What you'll bring
- Deep, demonstrable expertise in influencer and creator marketing, with a track record of category-leading campaigns
- Genuine multi-market experience. You understand how creator ecosystems, culture and regulation differ across the UK, US and Europe and how to run work that travels
- Exceptional client handling at the most senior level, with the credibility to lead the room and the judgement to navigate complex stakeholders
- Proven leadership of large, multidisciplinary teams, with a real talent for developing people
- Strong commercial instincts across resourcing, budgets and account growth
- A sharp creative and cultural radar and the strategic ability to turn it into effective work
- Confidence operating at pace across a global, multi-office business
- Demonstrable experience of 10+ years in client-facing influencer roles, effecting change, impacting strategy and commercial growth
- Nice to have
- Experience across travel, technology or FMCG categories
- A strong existing network across talent agencies, platforms and the creator economy
- Additional European languages
- Why New Gen
You'll be shaping one of the most important disciplines in the agency, with the backing to build it properly and the freedom to lead.
- Global scope, brilliant clients and a team that genuinely cares about the work
- 28 days holiday per year, including bank holidays and a New Gen reset policy that entitles an additional 10 holiday days off per year (post probation)
- Additional birthday day off & Christmas closure period
- Ben Allowance – Subsidised bespoke benefits package giving you access to benefits you want (Childcare, enhanced pension, healthcare, gym, Netflix, Deliveroo, you name it, it's on there)
- Access to Aviva Healthcare for private medical insurance (post probation), which includes free therapy and counselling sessions, along with a death in service benefit equivalent to 4x your annual salary
- Enhanced Maternity & Paternity policy and enhanced policies for same sex and non-binary couples
- Enhanced compassionate leave so you can genuinely take the time you need
- Flexible working hours – earlier start for an earlier finish or a later start for a later finish. We want you to work in a way that works best for you and your life
- AI Budget – £30 a month to spend on AI to support your role
- Company summer and winter social gatherings and away days
- Community days – we give you time off to go support a cause you believe in!
- Culture – Enjoy perks such as a fully stocked kitchen, happy hour, monthly vibes and team bonding activities, all alongside an incredible team of people!
New Gen is committed to building a diverse and inclusive workplace.
We welcome applications from all qualified candidates regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.
#J-18808-Ljbffr
Global Head of Influencer Marketing in City of Westminster employer: NewGen
Join our dynamic agency as a Senior Content Creator & Video Editor, where creativity meets collaboration in a fast-paced environment. We offer a vibrant work culture that encourages innovative thinking and provides opportunities for professional growth, all while working on exciting projects that resonate with audiences across social media platforms. With flexible contract options and a focus on short-form video content, this role is perfect for those looking to make an impact in the digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Influencer Marketing in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NewGen and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NewGen are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NewGen on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NewGen. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Head of Influencer Marketing in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NewGen. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NewGen:Show us that you’ve done your homework! In your application, briefly mention what you admire about NewGen’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NewGen
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NewGen will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NewGen, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
