Job Title: Senior Designer (12-Month Maternity Cover)
Location: London or Manchester
Working Type:
Hybrid: London or Manchester
x3 mandatory office days: Tuesday, Wednesday, Thursday.
x2 Work from Home days
Contract: Full-time, fixed-term contract for 12 months (maternity cover)
Reports to: Creative leadership [confirm interim reporting line]
Department: Design Studio / Creative
Welcome to NewGen
We’re a global social and creator agency that exists to make brands iconic, standing at the forefront of culture, creators and community.
Founded by our 30 under 30 co founders, NewGen is an independent agency working with some of the world’s biggest brands including Pepsi, Samsung, SEGA and Cash App.
Privately owned and built to challenge the big networks and stale traditional agencies, we move fast and believe fresh ideas with the right culture capital can compete with anyone.
We’re setting the standards for the world’s most exciting brands and creators, so if you want to be part of something bigger and more ambitious than just another agency, this is the place to be.
The Role
The Design Studio brings NewGen’s ideas to life, building strong creative concepts, campaign visuals and design systems across social, digital, print and real-world activations. Social is a big part of what we do, but our work goes well beyond the feed.
We work closely with Creative, Strategy, Accounts and Production to take work from the first idea through to the final asset, often at pace and across multiple formats and markets. From Pepsi and Samsung to 7UP and Marriott Bonvoy, we make sure the work is original, beautifully crafted and unmistakably on brand.
We’re looking for a versatile, hands‑on Senior Designer to join the studio on a 12-month maternity cover. You’ll bring a strong creative eye, excellent design fundamentals and a deep understanding of how design works on social. You’ll know what makes content stand out, how to design for different platforms and audiences, and how to create work that feels both culturally relevant and true to the brand.
You’ll be confident developing distinctive campaign looks and flexible visual identities that sit naturally within existing brand worlds, bringing fresh creative thinking without losing what makes each brand recognisable. From organic social to OOH, live‑stream graphics to merchandise, pitch decks to print and much more, you’ll be comfortable adapting your skills across a wide variety of briefs and formats.
Beyond producing great design, you’ll bring ideas to the table, confidently communicate your creative thinking and take ownership of projects from initial concept through to final delivery. During the maternity cover, you’ll be a trusted senior voice within the studio, helping to maintain high creative standards, support the wider team and keep projects moving.
Social-First Thinking & Campaign Creativity:
Bring a deep understanding of how design works across organic and paid social, from feeds and carousels to Stories, Reels, TikTok and creator‑led content
Understand what makes creative engaging, platform-native and relevant to different audiences, rather than simply adapting traditional advertising for social
Understand how social audiences consume content, from attention-grabbing opening frames and strong visual hooks to clear messaging, storytelling and effective calls to action
Build flexible, recognisable visual systems that work across multiple social formats, content pillars and campaign touchpoints, keeping consistency while leaving enough flexibility to keep content feeling fresh
Develop fresh, culturally relevant creative concepts and campaign looks that stand out on social while staying true to each client’s established brand identity
Design Craft & Delivery:
Lead the design of standout key visuals and flexible campaign design systems across social, digital, OOH, print and experiential touchpoints, without losing impact or brand consistency
Deliver complex, high‑volume rollouts including adaptations, resizing and transcreation, ensuring every asset feels consistent and considered
Bring strong art direction, typography, layout and production‑ready craft to everything from quick‑turnaround content to detailed decks and physical assets
Project Ownership & Collaboration:
Own design workstreams end to end, from kick‑off and creative exploration to feedback rounds, approvals and final delivery, often across several formats at once
Work closely with Creative, Strategy, Client Services, Video and Production to shape ideas early, considering the audience, format, production requirements and how each asset will be used
Manage deadlines and expectations proactively, flagging risks or resourcing pressures early while balancing creative ambition with delivery needs
Studio Support & Development:
Act as a reliable senior design point of contact during the maternity cover, making sound day‑to‑day creative decisions, giving constructive feedback and helping the wider studio maintain a strong standard of work
Bring fresh inspiration and practical ideas across social, campaign branding, motion, AI and wider design disciplines to keep our creative thinking moving forward
Working with clients across EMEA, fluency in a second language (French, Spanish and German in particular) would be a real bonus but not essential.
Office location & Days
London or Manchester-based
Office days: Tuesday, Wednesday & Thursday
What You’ll Bring
Essentials:
- A strong portfolio that demonstrates real social‑first design expertise alongside well‑crafted work across a broader range of design formats
- A deep understanding of social platforms, audience behaviour and what makes organic, paid and creator‑led content feel right for the channel
- Confidence developing key visuals and visual systems, then translating ideas into considered assets across multiple channels and formats
- Excellent working knowledge of Adobe Creative Cloud, particularly Photoshop, Illustrator and InDesign
- Strong art direction, layout, typography, brand consistency and production skills, with sharp attention to detail
- Experience owning projects, prioritising multiple briefs and navigating feedback and deadlines with minimal supervision
- Clear, confident communication with cross‑functional teams and clients, including presenting and defending creative decisions
Nice to have:
- Motion design awareness and experience with After Effects, Premiere Pro or storyboarding for motion‑led creative
- Practical understanding of AI tools for idea development, moodboards or visual exploration, with strong creative judgement
- Experience working in Figma or developing digital‑first design systems and templates
- Experience delivering global campaigns, live or experiential graphics, or working with freelance production partners
Why NewGen
- - 20 days holiday per year, including bank holidays and a NewGen reset policy that entitles an additional 10 holiday days off per year (post probation)
- - Additional birthday day off
- - Christmas closure period
- - Ben Allowance - Subsidised bespoke benefits package giving you access to benefits you want (Childcare, enhanced pension, healthcare, gym, Netflix, Deliveroo - you name it, it's on there)
- - Access to private healthcare Post probation, you'll have access to private healthcare, inclusive of dental, vision and medical.
- - Enhanced Maternity & Paternity policy and enhanced policies for same sex and non-binary couples
- - Enhanced compassionate leave so you can genuinely take the time you need during difficult times
- - Flexible working hours - earlier start for an earlier finish or a later start for a later finish. We want you to work in a way that works best for you and your lifestyle
- - AI Budget - £30 a month to spend on AI to support your role
- - Company summer and winter social gatherings and away days to bring together our global agency
- - Community days - we give you time off to go support a cause you believe in!
- - Culture - Enjoy perks such as a fully stocked kitchen, happy hour, monthly vibes and team bonding activities, all alongside an incredible team of people!
NewGen is committed to building a diverse and inclusive workplace. We welcome applications from all qualified candidates regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age. We're committed to making our recruitment process accessible. If you need any reasonable adjustments at any stage of the application or interview process, please let us know and we'll be happy to help.
