At a Glance
- Tasks: Lead SEO strategies, optimise content, and boost organic visibility across diverse markets.
- Company: Join a pioneering digital identity authority with a legacy in online security.
- Benefits: Flexible work options, health insurance, education sponsorships, and a supportive community.
- Other info: Collaborative culture with opportunities for mentorship and professional development.
- Why this job: Make a real impact in the digital landscape while growing your career in a dynamic environment.
- Qualifications: 5+ years in SEO, strong content strategy skills, and experience with analytics tools.
The predicted salary is between 45000 - 60000 £ per year.
At Network Solutions, we’ve been trusted for decades to help people get online and stay ahead. We empower our customers to own and manage the assets that define them online, while delivering enterprise-grade security to protect against virtual threats. Our team leverages modern, AI-accelerated tools to streamline how businesses manage their digital presence.
We’re seeking an SEO Manager to focus on content strategy, keyword optimization, growing our organic presence, and LLM visibility across multiple markets. This role will work closely with the Director of SEO, Sr. Technical SEO Specialist, and cross-functional teams.
Responsibilities- Keyword Research & Strategy: Perform in-depth keyword research to identify opportunities across different niches, audiences, and markets. Develop content plans tailored to target keywords and user intent, scaling organic visibility at a cluster level.
- Content Optimization: Collaborate with content marketing managers and content writers to optimize blogs, landing pages, and storefronts. Guide content teams on best practices for meta tags, headings, internal linking, entity optimization, AI Overview readiness, GEO content structuring, and keyword placement.
- Content Creation & Planning: Develop briefs that integrate AEO-friendly FAQs, semantic coverage for GEO engines, conversational content formats, calendars, SEO recommendations and frameworks for blog posts, high-impact pages and campaigns.
- Competitor Analysis: Monitor competitor content strategies in both traditional search and AI-driven surfaces (AEO/GEO), identify gaps, and recommend actionable tactics to outpace competition in organic search.
- Performance Tracking & Reporting: Analyze organic traffic, rankings, AI Overviews presence, LLM citations and conversions using analytics tools like Adobe Analytics and Google Search Console. Create reports to share insights and recommendations with stakeholders.
- Localization Support: Partner with translation services and manage SEO optimization for multilingual pages, ensuring alignment with hreflang and international SEO best practices.
- Cross-Functional Collaboration: Work with product marketing, engineering, product, and creative teams to align SEO strategies with broader business goals.
- 5+ years of experience in content-driven SEO roles, preferably for large-scale or international websites.
- Experience with AI Overview optimization, schema/entity SEO, and generative engine ranking factors.
- Expertise in topical & keyword research, on-page optimization and creating detailed content briefs with product positioning.
- Experience using SEO tools like SEMrush, Surfer, Ahrefs, ContentKing and Google Search Console.
- Experience working with large content teams and publishing SEO Optimized conversion focused content at scale.
- Strong understanding of content marketing principles and the ability to align SEO with customer needs.
- Familiarity with analytics tools such as Adobe Analytics, Google Analytics (GA4), or similar.
- Experience with WordPress or similar CMS platforms.
- Excellent written and verbal communication skills for collaboration and presenting strategies.
- Knowledge of international SEO best practices, including optimizing for multiple languages and regions.
- Experience creating weekly and monthly reports for business leadership.
- Experience managing link vendors/contractors, digital PR agencies running performance driven link campaigns.
- We provide three work environment scenarios: work-from-home, hybrid, or work-from-the-office.
- Work-life balance is key to living well.
- We celebrate diversity and inclusion, fostering a culture of belonging.
- We offer health insurance options, Education/Certification Sponsorships, Flexi-leaves, and more.
- All employees are eligible for a free domain and WordPress blog as we sponsor the domain registration costs.
SEO Manager in Cardiff employer: Newfold Digital
At Network Solutions, we pride ourselves on being a forward-thinking employer that values work-life balance and diversity. Our inclusive culture fosters personal and professional growth, offering employees unique benefits such as health insurance options, education sponsorships, and the opportunity to work in flexible environments. With a commitment to empowering our team members and providing them with the tools they need to succeed, we ensure that every Newfolder can thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Manager in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Newfold Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Newfold Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Newfold Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Newfold Digital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Manager in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Newfold Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Newfold Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about Newfold Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Newfold Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Newfold Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Newfold Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
