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- Tasks: Lead international marketing strategy for iconic brands like Yankee Candle and drive impactful campaigns.
- Company: Join a renowned brand in the home fragrance industry with a focus on innovation.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Other info: Collaborative culture with opportunities to work with global teams.
- Why this job: Shape the future of home fragrance and make a real impact across Europe.
- Qualifications: Significant experience in brand management and marketing leadership in consumer goods.
The predicted salary is between 60000 - 80000 £ per year.
Location: Manchester area (Cheadle) or London, UK
Reports to: Regional Marketing Director, Home and Contigo
Contract type: Permanent
Your Role and Team in a Nutshell
As Senior Manager, International Marketing, you will shape the future of the Home Fragrance category across key European markets, leading the international marketing strategy for iconic brands including Yankee Candle, WoodWick and Chesapeake Bay. You will steer brand development across innovation, renovation and communication, using strong creative judgement to deliver impactful campaigns that drive growth. Turning strategy into action, you will set clear priorities and influence decision making as a trusted partner to cluster and country leadership. You will lead three direct reports and work collaboratively with global brand teams and regional partners across marketing, sales, finance and supply chain.
Your Key Responsibilities
- Lead regional brand positioning and portfolio strategy for the Home Fragrance category.
- Translate global strategy into effective regional and local marketing plans.
- Drive innovation input for the region, identifying growth opportunities and white spaces.
- Develop and deliver annual marketing plans and a clear three-year regional strategy.
- Guide assortment, pricing and promotional strategy in partnership with sales teams.
- Execute strong omnichannel and eCommerce commercialisation strategies.
- Manage budgets, resources and key performance indicators for the region.
- Provide data-driven insights and performance updates to global stakeholders.
- Collaborate with cross-functional teams and external partners across Europe.
What You'll Need
- Minimum significant experience in brand management and marketing leadership in an international environment within consumer goods sector.
- Strong track record of driving innovation and category growth across multiple sales channels.
- Sound commercial understanding, including pricing, trade marketing and performance management.
Senior Manager, International Marketing (Brand Development) - Yankee Candle employer: NEWELL
Contact Detail:
NEWELL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, International Marketing (Brand Development) - Yankee Candle
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Dive deep into Yankee Candle’s brand values and recent campaigns. We want you to show them you’re not just another candidate, but someone who truly gets their vibe.
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate how your experience aligns with the role of Senior Manager, International Marketing. We suggest rehearsing with a friend or in front of a mirror to boost your confidence.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. And remember, apply through our website for the best chance!
We think you need these skills to ace Senior Manager, International Marketing (Brand Development) - Yankee Candle
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences that align with the Senior Manager role. Highlight your achievements in brand management and international marketing to show us you’re the perfect fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the Home Fragrance category and how your previous experiences can drive growth for our iconic brands like Yankee Candle.
Showcase Your Leadership Skills: Since this role involves leading a team, make sure to highlight your leadership experience. Share examples of how you've successfully managed teams and influenced decision-making in your past roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at NEWELL
✨Know Your Brands Inside Out
Before the interview, dive deep into Yankee Candle and its competitors. Understand their brand positioning, recent campaigns, and market trends in the Home Fragrance category. This knowledge will help you demonstrate your passion and insight during the conversation.
✨Showcase Your Leadership Skills
As a Senior Manager, you'll be leading a team. Prepare examples of how you've successfully managed teams in the past, focusing on collaboration and driving results. Be ready to discuss how you can influence decision-making and set clear priorities for your future team.
✨Prepare for Data-Driven Discussions
Since the role involves providing data-driven insights, brush up on your analytical skills. Be prepared to discuss how you've used data to inform marketing strategies and drive growth in previous roles. Bring specific examples that highlight your commercial understanding.
✨Think Omnichannel
The job requires executing strong omnichannel strategies. Familiarise yourself with current eCommerce trends and how they apply to brand development. Be ready to share your thoughts on effective promotional strategies across different sales channels and how you would implement them.