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For Companies At a Glance
- Tasks: Lead marketing strategies for Baby & Dymo brands, driving growth and innovation.
- Company: Join Newell Brands, a $8.3B consumer products leader with iconic brands like Graco and Sharpie.
- Benefits: Enjoy a dynamic work culture, opportunities for growth, and a chance to make an impact.
- Why this job: Be part of a high-performance team that values integrity, teamwork, and passion for winning.
- Qualifications: Must have a marketing degree and at least 5 years of professional experience.
- Other info: This role is crucial for maximising the commercial value of global brand plans in the region.
The predicted salary is between 43200 - 72000 £ per year.
Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.
This role will be the Regional Marketing Leader for Baby & Dymo categories inclusive of Nuk, Tigex, Baby Jogger, Graco and Dymo. For these categories and reporting to the Regional Marketing VP of EMEA & APAC, this role will lead the design and delivery of the Regional Brand and Category plans leveraging a robust cross functional partnering with the Global Brand & Cluster teams.
This role will lead the design and delivery of the Regional Brand/Category toolkits to the clusters to ensure the achievement of the Growth ambition for each of the Brands. It will be responsible to deploy for the respective brands/categories the brand strategy, innovation plans, activation guidelines, channel strategy, pricing/promo guidelines, and DSMP guidance.
Main KPIs for this role are linked to the design of 3Y Growth plans leveraging above building blocks, the delivery of the annual P&Ls (Net Sales, Gross Margin and OI) and POS/Market share required growth to deliver on category growth aspirations. This role will be strategically critical to maximize the commercial value of Global Brand Plans in the region requiring a wide and deep understanding of the Global Brand Plans as well as the regional market, consumer, and shopper dynamics.
Key Responsibilities
- Driving value maximizing Global Brand Strategy into the region: Adaptation of Global Brand Strategy & Plans into viable plans for the region. Develop regional Category growth strategies leveraging Brand Plans and regional category trends and shopper insights. Brand assets adaptation and "translation". Lead local regional assets when required and aligned with Global teams. Regional assortment strategy as per Brand guidelines. Brand audits. Share regional insights and consumer/NPD needs back to Global Brand teams.
- Driving Global Innovation Plans into the region: Define Innovation strategy and sufficiency for the region. Provide robust feedback on innovation strategy and specific NPD to global brand teams during the monthly Innovation cycle. Input and selection of Global Innovation funnels. Lead the design, execution and tracking for Innovation in the region to ensure sufficiency. Build and publish DSMP by brand to ensure best in class implementation in clusters to maximize the growth levers by brand. Publish regional price and promotion strategy guardrails based on Global Brand guidelines for countries to execute price/promo with freedom within the frame. Translate global category strategy into regional category plans (leveraging analytics and available regional market insights as well as identifying insights/data gaps). Lead A&P regional priorities and executional guidelines within Global Brand priorities. Aligned to Global Brand Plans, will lead the distribution strategy for the region providing Channel Assortment guidelines to the Clusters by brand/category.
- Build and nurture a high engaged and performance team leveraging Newell Values of Passion for Winning, Ownership, Teamwork, Leadership and Integrity.
Other Considerations: Current revenue associated to categories in the scope of the role is around $300m.
Qualifications
- Minimum of a marketing degree or equivalent.
- Experience within the professional for a minimum of 5 years.
Regional Marketing Director - Baby & Dym employer: NEWELL
Contact Detail:
NEWELL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Director - Baby & Dym
✨Tip Number 1
Familiarise yourself with Newell Brands' portfolio, especially the Baby and Dymo categories. Understanding their products and market positioning will help you demonstrate your knowledge during interviews and show how you can contribute to their growth.
✨Tip Number 2
Network with professionals in the consumer goods industry, particularly those who have experience in marketing roles. Attend industry events or join relevant online forums to connect with potential colleagues and gain insights into the company's culture and expectations.
✨Tip Number 3
Stay updated on current trends in the baby and consumer products markets. Being able to discuss recent developments or innovations in these areas will showcase your passion for the industry and your ability to drive brand strategies effectively.
✨Tip Number 4
Prepare to discuss your previous experiences in leading marketing strategies and managing cross-functional teams. Highlight specific examples where you've successfully adapted global strategies to local markets, as this is a key responsibility of the role.
We think you need these skills to ace Regional Marketing Director - Baby & Dym
Some tips for your application 🫡
Understand the Role: Before applying, take the time to thoroughly understand the responsibilities and qualifications required for the Regional Marketing Director position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your marketing experience, particularly in brand strategy and category management. Use quantifiable achievements to demonstrate your impact in previous roles, especially those related to growth and innovation.
Write a Strong Cover Letter: In your cover letter, express your passion for the brands under Newell and how your values align with theirs. Highlight specific examples of how you've successfully led marketing strategies in the past and how you can contribute to their growth ambitions.
Proofread and Edit: Before submitting your application, make sure to proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for a leadership role.
How to prepare for a job interview at NEWELL
✨Understand the Brand Portfolio
Familiarise yourself with Newell Brands' portfolio, especially the Baby and Dymo categories. Be prepared to discuss how your experience aligns with their iconic brands like Graco and Nuk, and how you can contribute to their growth strategies.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully adapted global brand strategies to local markets in your previous roles. Highlight your ability to leverage consumer insights and market trends to drive category growth.
✨Demonstrate Cross-Functional Collaboration
This role requires strong collaboration with global teams. Be ready to share experiences where you've worked cross-functionally to achieve marketing goals, and how you managed to align different stakeholders towards a common objective.
✨Highlight Leadership Skills
As a Regional Marketing Director, you'll need to build and nurture a high-performing team. Discuss your leadership style and provide examples of how you've motivated and developed team members in past positions.
