Senior Manager, International Marketing (Brand Development) - Yankee Candle in Manchester

Location: Manchester area (Cheadle) or London, UK

Reports to: Regional Marketing Director, Home and Contigo

Contract type: Permanent

Your Role and Team in a Nutshell

As Senior Manager, International Marketing, you will shape the future of the Home Fragrance category across key European markets, leading the international marketing strategy for iconic brands including Yankee Candle, WoodWick and Chesapeake Bay. You will steer brand development across innovation, renovation and communication, using strong creative judgement to deliver impactful campaigns that drive growth. Turning strategy into action, you will set clear priorities and influence decision making as a trusted partner to cluster and country leadership. You will lead three direct reports and work collaboratively with global brand teams and regional partners across marketing, sales, finance and supply chain.

Your Key Responsibilities

• Lead regional brand positioning and portfolio strategy for the Home Fragrance category.
• Translate global strategy into effective regional and local marketing plans.
• Drive innovation input for the region, identifying growth opportunities and white spaces.
• Develop and deliver annual marketing plans and a clear three-year regional strategy.
• Guide assortment, pricing and promotional strategy in partnership with sales teams.
• Execute strong omnichannel and eCommerce commercialisation strategies.
• Manage budgets, resources and key performance indicators for the region.
• Provide data-driven insights and performance updates to global stakeholders.
• Collaborate with cross-functional teams and external partners across Europe.

What You'll Need

• Significant experience in brand management and marketing leadership in an international environment within consumer goods sector.
• Strong track record of driving innovation and category growth across multiple sales channels.
• Sound commercial understanding, including pricing, trade marketing and performance management.
• Prior P&L management experience including complexity reduction, launching innovation to drive revenue and managing for margin growth.

Your Advantage

• An inclusive, collaborative and coaching-oriented leadership approach.
• Ability to use consumer insights and analytics to inform strategic decisions.
• Background in building brands through eCommerce and digital marketing.
• Confidence influencing senior stakeholders in a global matrix structure.

What You Gain

Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few. Join us and benefit from:

• Flexible hybrid working system (on average 3 days in the office and 2 days at home part‑week).
• Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development.
• Bravo – our global recognition programme where teammates can recognise each other and exceptional work is rewarded.
• Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others.
• Employee Referral Programme – an opportunity to receive a bonus.
• Global Employee Assistance Programme – confidential support for you and your family, complementing our commitment to your well‑being at work and beyond.
• Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices.
• Give@Newell – paid time‑off for charity activities dedicated to local communities right where you live/work.
• Access to Employee Resource Groups that foster an inclusive culture.

Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership.