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For Companies At a Glance
- Tasks: Lead marketing strategies for iconic kitchen brands and create engaging go-to-market plans.
- Company: Join Newell Brands, home to beloved products like Sistema and Spontex.
- Benefits: Enjoy flexible working, unlimited online courses, and discounts on popular products.
- Why this job: Make a real impact in brand activation while developing your skills in a supportive environment.
- Qualifications: Degree in marketing or business; experience in brand management is a plus.
- Other info: Be part of a dynamic team with a focus on growth and community engagement.
The predicted salary is between 36000 - 60000 £ per year.
Location: Manchester area (Cheadle)
Reports to: Senior Manager, UK&I Cluster Marketing (Kitchen and Home Appliances)
Contract type: Permanent
Your Role and Team in a Nutshell
As the Marketing Manager, Brand Activation, you will lead the product portfolio and marketing strategy for our Kitchen brands - Sistema, Spontex and Contingo. You will keep our brands front of mind with consumers by shaping compelling "go to market" plans and ensuring consistent brand execution across all channels. Working closely with cross-functional teams, you will bring insight‑led strategies to life and deliver best‑in‑class commercial activation. We will help you achieve your goals and develop by providing regular feedback and access to online training courses.
Your Key Tasks as UK&I Cluster Marketing Manager
- Lead product portfolio strategy by collaborating with regional teams, insights, category development and sales to meet consumer, shopper and retailer needs.
- Translate regional guidelines into clear pricing, positioning and value propositions for priority brands.
- Own yearly go to market tactics including new product development, brand campaigns, media planning and in‑store activation.
- Manage brand activation budgets and bring plans to life through clear and engaging storytelling.
- Ensure brand consistency by adapting regional playbooks and overseeing creation of media, displays and promotional materials.
- Deliver strong in‑store execution, managing timelines, deliverables and approvals for all activation.
- Lead perfect launch processes across new product development and campaigns, ensuring flawless execution and continuous improvement.
- Collaborate with demand teams to support availability ahead of activation uplift.
- Provide leadership to direct reports, fostering a high‑performing, positive and growth‑focused team culture.
What You Will Need
- A bachelor's degree in business, marketing or a related field; an advanced degree is an advantage.
- Proven experience in brand management, marketing strategy and cross‑functional influence in a large organization in FMCG or CPG sector.
- Strong analytical skills, including use of tools such as MS Excel, PowerPoint and SharePoint.
- Ability to analyse and translate syndicated data and measures (e.g. NPD, Nielsen/Nitro, IRI, Consumer Panel, Spectra etc.).
- Willing to travel 20‑30% of the time.
Your Advantage
- Strong presentation skills and confidence engaging senior stakeholders.
- Experience working with major retailers and their media partners.
- Excellent communication skills and ability to translate complexity clearly.
- Ability to manage multiple projects concurrently with pace and organisation.
- Experience working across multiple channels and strong shopper understanding.
What You Gain
Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread across many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few. Join us and benefit from:
- Flexible hybrid working system (on average 3 days in the office and 2 days at home per week).
- Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development.
- Bravo – our global recognition programme where teammates can recognise each other and exceptional work is rewarded.
- Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others.
- Employee Referral Program – an opportunity to receive a bonus.
- Global Employee Assistance Program – confidential support for you and your family, complementing our commitment to your well‑being at work and beyond.
- Corporate Citizenship Philosophy – environmentally sustainable and socially sensitive business practices.
- Give@Newell – paid time‑off for charity activities dedicated to local communities right where you live/work.
- Access to Employee Resource Groups that foster an inclusive culture.
Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership.
Are you interested? If so, please click "Apply Now" on this site and upload your CV in English. If your application is shortlisted, our recruiter will invite you for an initial phone interview. By submitting your CV you acknowledge having read Newell Brands' Privacy Statement for Job Applicants available at https://privacy.newellbrands.com/job-applicant/. If you wish to be considered also for other suitable positions with the company, please explicitly indicate so on your CV/motivation letter.
Marketing Manager, Brand Activation - Spontex, Sistema in Manchester employer: NEWELL
Contact Detail:
NEWELL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Brand Activation - Spontex, Sistema in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets their vision.
✨Tip Number 3
Practice your storytelling skills! Be ready to share specific examples of your past successes in brand activation and marketing strategy. Use the STAR method (Situation, Task, Action, Result) to structure your answers and make them memorable.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Newell Brands. Let’s get you that interview!
We think you need these skills to ace Marketing Manager, Brand Activation - Spontex, Sistema in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in brand management and marketing strategy, especially in FMCG or CPG sectors. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand activation and how you can contribute to our Kitchen brands. Keep it engaging and relevant to the job description.
Showcase Your Analytical Skills: Since strong analytical skills are key for this role, mention any tools you've used like MS Excel or Nielsen data. We love seeing how you can turn insights into actionable strategies that drive results!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at NEWELL
✨Know Your Brands Inside Out
Before the interview, dive deep into the Spontex and Sistema brands. Understand their product lines, target audiences, and recent marketing campaigns. This knowledge will help you demonstrate your passion for the brands and show how you can contribute to their growth.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Familiarise yourself with tools like MS Excel and Nielsen data, as these are crucial for the role. Bring examples of how you've translated complex data into actionable strategies.
✨Prepare for Cross-Functional Collaboration
Since this role involves working with various teams, think of examples where you've successfully collaborated across departments. Highlight your communication skills and how you’ve managed to align different stakeholders towards a common goal.
✨Master the Art of Storytelling
Brand activation is all about storytelling. Prepare to discuss how you've created engaging narratives around products in previous roles. Think about how you can bring the brand's message to life through compelling campaigns and in-store activations.