At a Glance
- Tasks: Drive brand growth across EMEA and APAC with innovative marketing strategies.
- Company: Join Newell Brands, home to iconic products like NUK and Graco.
- Benefits: Enjoy flexible working, unlimited learning resources, and employee discounts.
- Other info: Be part of a supportive culture focused on integrity and teamwork.
- Why this job: Make a real impact in a dynamic role that shapes global brands.
- Qualifications: Degree in Marketing or Business with international marketing experience.
The predicted salary is between 60000 - 80000 £ per year.
Location: Zeven or Hamburg, DE, or London (Hammersmith), UK
Reports to: Senior Manager, Regional Marketing
Contract type: Permanent
Your Role & Team in a Nutshell
As an International Marketing Manager, you will play a key role in growing our brands NUK, Tigex, Baby Jogger, Aprica, Graco and Billy Boy across EMEA and APAC. You will turn global strategies into clear regional plans that connect with consumers, strengthen our presence in the market and drive growth. Working closely with local marketing teams, you will help shape how our brands show up in each market, ensuring plans are clear, relevant and delivered effectively. This is an independent, hands‑on role where you will take ownership of delivering innovation and brand plans across the regions. You will work closely with global and local teams, acting as the main point of contact to make sure plans are clear and delivered effectively. Success in this role comes from understanding consumers, making confident decisions and taking a proactive, self‑driven approach to getting things done. We will help you achieve your goals and develop by providing regular feedback and access to training courses.
Your Key Responsibilities
- Strategy: Lead the regional translation and execution of brand and portfolio strategies, setting clear priorities, choices and trade‑offs, delivered on time and in full. Define distribution strategies, including merchandising and channel assortment, and translate strategic priorities into clear execution roadmaps, proactively challenging risks and misalignment.
- Insights and Data: Build strong knowledge of categories, target consumers and competitors to guide decision‑making using internal and external insights. Analyse market and execution performance, using data to set priorities, improve effectiveness and drive timely corrective actions.
- Product Development (Innovation and Portfolio Execution): Own the regional deployment of innovation and influence pipeline priorities to support effective execution and growth. Lead portfolio lifecycle management, ensuring markets are launch‑ready and equipped with the right materials, timing and execution standards.
- Brand Communication (In‑market Excellence): Ensure consistent, high‑quality brand communication across all Baby brands in the region. Support local teams in adapting communications to market needs while protecting brand equity, and act as a quality gate for messaging and execution.
- Pricing: Use shopper insights and market data to shape pricing strategies, guardrails and product configurations to maximise value. Lead pricing audits and support accurate in‑market execution, identifying risks and key promotional opportunities with local teams.
- Market Enablement: Act as the primary regional contact for local marketing teams, ensuring alignment and accountability for delivering regional strategy and innovation priorities. Establish effective ways of working, supporting prioritisation, capability development and continuous improvement in execution quality.
What You'll Need
- Minimum: Degree in Marketing, Business or a related field, with experience in international or multi‑market marketing roles in consumer goods or lifestyle brands. Strong commercial understanding, including building business cases and working with P&L, alongside experience in pricing and product range management.
- Experience in product development and launches, including adapting global campaigns for local markets while maintaining brand consistency. Proven track record of delivering results and driving growth in a fast‑paced environment, with a good understanding of compliance requirements.
- Fluent in English and German, both written and spoken.
Your Advantage
- Strong analytical skills, using data and insights to understand performance and identify growth opportunities. Able to work across multiple markets, influencing stakeholders and setting clear priorities in a complex environment. Additional European language skills are a plus.
What You Gain
Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few. Join us and benefit from:
- Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
- Unlimited access to LinkedIn Learning - 17,000+ courses for your professional and personal development
- Bravo - our global recognition programme where teammates can recognise each other and exceptional work is rewarded
- Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others
- Employee Referral Program - an opportunity to get a bonus
- Global Employee Assistance Program - confidential support for you and your family, complementing our commitment to your well‑being at work and beyond
- Corporate Citizenship Philosophies - environmentally sustainable and socially sensitive business practices
- Give@Newell - paid time‑off for charity activities dedicated for local communities right where you live/work
- Access to Employee Resource Groups that foster an inclusive culture
Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership
International Marketing Manager - Nuk, Graco employer: NEWELL
Newell Brands is an exceptional employer, offering a dynamic work environment in Zeven, Hamburg, or London, where creativity and innovation thrive. With a strong commitment to employee development through unlimited access to LinkedIn Learning and a culture that values teamwork and integrity, you will have the opportunity to grow your career while making a meaningful impact on iconic brands. Enjoy flexible hybrid working arrangements, a global recognition programme, and initiatives that support your well-being and community involvement.
StudySmarter Expert Advice🤫
We think this is how you could land International Marketing Manager - Nuk, Graco
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NEWELL and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NEWELL are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NEWELL on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NEWELL. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace International Marketing Manager - Nuk, Graco
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NEWELL. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NEWELL:Show us that you’ve done your homework! In your application, briefly mention what you admire about NEWELL’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NEWELL
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NEWELL will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NEWELL, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
