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For Companies At a Glance
- Tasks: Drive consumer engagement and market presence for iconic brands like Spontex and Sistema.
- Company: Join Newell Brands, a leader in consumer goods with a collaborative culture.
- Benefits: Enjoy flexible hybrid working, unlimited LinkedIn Learning access, and employee discounts.
- Why this job: Make a real impact on brand growth while developing your marketing skills.
- Qualifications: Degree in Marketing or Business; experience in brand activation or trade marketing preferred.
- Other info: Be part of a dynamic team with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Job ID: 8243
Alternate Locations: United Kingdom-England-Manchester; United Kingdom-England-Cheadle
Position
Associate Manager, Brand Activation – Spontex
Location: Manchester area (Cheadle)
Reports to: Senior Marketing Manager
Contract type: Permanent
Your Role & Team in a Nutshell
As an Associate Manager, Brand Activation, you will drive consumer engagement and market presence for brands Spontex, Sistema, and Contigo across the UK & Ireland. Working closely with the Senior Marketing Manager, you\’ll blend brand activation, trade marketing, and account strategy to deliver growth across channels. You will be responsible for planning and executing integrated brand and customer marketing activities, managing both in-store and online activation, and supporting key product launches. You\’ll be part of a collaborative team, interacting with sales, regional marketing, operations, and external agencies.
We will help you achieve your goals and develop by providing regular feedback and access to online training courses.
Your Key Responsibilities
- Marketing Activation & Brand Plans: executing annual brand plans for key campaigns, leading market activation efforts including tracking and performance optimization, managing relationships with creative and media agencies from briefing to execution, and developing promotional materials that align with brand guidelines.
- Account & Channel Support: creating tailored customer marketing plans across various accounts, driving media and retailer activations in line with promotional calendars and Joint Business Plans, collaborating with sales teams on product mix and promotional strategies, and supporting both in-store and digital activations while evaluating their performance.
- New Product Launches: ensuring high-quality local execution of new product launches, adapting regional marketing toolkits to suit UK and Ireland needs, and implementing merchandising and activation tactics to maximize product awareness and conversion.
- Brand Stewardship & Growth: consistent activation of brand activities in line with identity and vision, partnering with regional marketing teams on innovation and launch strategies, using shopper and POS data to refine brand plans, and tracking brand metrics to support growth objectives.
- Public Relations & Partnerships: supporting PR planning and influencer collaborations with agencies, providing product and brand insights to enhance storytelling, and managing ad hoc requests such as samples, photoshoots, and press events.
- Competitor Insights: conducting regular tracking of competitor activities including product launches and marketing strategies, and sharing insights to inform internal brand and account planning.
- Budget & Project Management: supporting budget planning and monthly financial tracking, managing purchase orders to ensure accurate spending, and overseeing project timelines, deliverables, and approval processes.
What You\’ll Need
Minimum:
- University degree in Marketing, Business, or related field
- Demonstrated experience in channel marketing, brand activation, trade marketing, or brand management in a consumer goods sector
- Strong understanding of shopper/consumer behaviour and multi-channel retail environments (in-store and online)
- Proven track record of executing marketing plans, managing accounts, and delivering measurable results
- Proficiency in MS Excel, PowerPoint, SharePoint; experience with syndicated data (e.g., Nielsen, Circana)
- Willingness to travel domestically 10-20% of the time
Your advantage:
- Strong commercial acumen with ability to connect data to activation opportunities.
- Excellent project management, organisational, and communication skills.
- Ability to collaborate cross-functionally and influence at all levels.
- Creative thinker with analytical capability.
What You Gain
Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.
Join us and benefit from:
- Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
- Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development
- Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices
- Bravo – our global recognition programme where teammates can recognise each other and exceptional work is rewarded
- Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others
- Employee Referral Program – an opportunity to get a bonus
- Global Employee Assistance Program – confidential support for you and your family, complementing our commitment to your well-being at work and beyond
- Give@Newell – paid time-off for charity activities dedicated for local communities right where you live/work
- Access to Employee Resource Groups that foster an inclusive culture
- Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership
Are you interested?
If so, please click on \”Apply Now\” on this site and upload your CV.
If your application is shortlisted, our recruiter will invite you for an initial phone interview.
By submitting your CV you acknowledge having read Newell Brands\’ Privacy Statement for Job Applicants available at https://privacy.newellbrands.com/job-applicant/ If you wish to be considered also for other suitable positions with the company, please explicitly indicate so on your CV/motivation letter.
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Associate Manager, Brand Activation - Spontex employer: NEWELL
Contact Detail:
NEWELL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Manager, Brand Activation - Spontex
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their market presence and recent campaigns. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your responses. Focus on articulating your experience in brand activation and how it aligns with the company's goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Associate Manager, Brand Activation - Spontex
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Associate Manager role. Highlight your marketing activation and brand management experience, as well as any relevant achievements in consumer goods.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about brand activation and how your background makes you a great fit for Spontex. Be sure to mention specific examples of your past successes in similar roles.
Showcase Your Analytical Skills: Since we value data-driven decision-making, include examples of how you've used shopper insights or performance metrics to inform your marketing strategies. This will demonstrate your commercial acumen and analytical capabilities.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you're serious about joining our team!
How to prepare for a job interview at NEWELL
✨Know Your Brands
Before the interview, dive deep into Spontex, Sistema, and Contigo. Understand their brand values, recent campaigns, and market presence. This knowledge will help you demonstrate your passion for the brands and how you can contribute to their growth.
✨Showcase Your Marketing Skills
Prepare specific examples of your past marketing experiences, especially in brand activation and trade marketing. Be ready to discuss how you've executed successful campaigns and managed accounts, as this aligns directly with the role's responsibilities.
✨Understand Consumer Behaviour
Brush up on shopper and consumer behaviour insights, particularly in multi-channel retail environments. Being able to discuss how these insights can inform marketing strategies will show that you have a strong grasp of what drives consumer engagement.
✨Be Ready for Collaboration
This role involves working closely with various teams. Prepare to discuss your experience in cross-functional collaboration and how you've influenced stakeholders in previous roles. Highlighting your teamwork skills will resonate well with the company's values.
