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For Companies At a Glance
- Tasks: Drive growth in the Home Fragrance category through data analysis and strategic recommendations.
- Company: Join Newell Brands, home to iconic names like Yankee Candle and committed to sustainability.
- Benefits: Enjoy flexible hybrid working, unlimited LinkedIn Learning access, and discounts on popular products.
- Why this job: Be part of a dynamic team, influence category strategies, and make a real impact in the market.
- Qualifications: Bachelor's degree and experience in category management or consumer insights required; advanced Excel skills a must.
- Other info: Opportunity for domestic travel and involvement in community charity activities.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
Job ID: 5325
Alternate Locations: United Kingdom-England-Manchester; United Kingdom-England-Cheadle
Location: Manchester area (Cheadle)
Reports to: Head of Analytics, Insights & Category Development
Contract type: Permanent
Your Role & Team in a Nutshell
As a Senior Category Analyst, you will drive growth in the Home Fragrance category, focusing on iconic brands such as Yankee Candle, WoodWick, and Chesapeake Bay in the UK and Ireland.
You\’ll be part of a team of three category analytics & insights professionals, working closely with sales, marketing, and retail partners. Your role will be pivotal in turning data into insights and actionable recommendations.
We will help you achieve your goals and develop by providing regular feedback and access to online training courses.
Your Key Responsibilities:
- Category Development: Assist in the creation and implementation of Home Fragrance category strategies to drive growth and profitability.
- Data Analysis & Insights: Leverage data from various sources (financial, sales, consumer insights, market trends) to provide actionable recommendations and identify opportunities for category growth.
- Retailer Collaboration: Participate in meetings with retails partners to build and maintain strong relationships, support category reviews, joint business planning (JBP), and shelf optimization initiatives.
- Competitive Analysis: Conduct regular competitive analysis to stay ahead of industry trends and adjust category strategies accordingly.
- Cross-functional Collaboration: Work closely with marketing and sales teams to ensure alignment on category initiatives and provide relevant data to support decision-making.
- Promotions & Pricing: Monitor promotional effectiveness and pricing strategies, recommending adjustments to optimize category performance.
- Performance Tracking: Measure category performance using key performance indicators (KPIs), identifying trends and opportunities to adjust strategies for better outcomes.
- Reporting: Prepare and present regular category updates and presentations to internal and external stakeholders.
- Project Management: Support ad-hoc category projects, managing timelines, resources, and deliverables to ensure successful execution.
What You\’ll Need
Minimum:
- Bachelor\’s degree in business, marketing, or a related field.
- Proven experience in category management, consumer insights, or related roles in the FMCG or CPG (Consumer Packaged Goods) sector.
- Advanced MS Excel skills and solid knowledge of Power BI.
- Strong understanding of syndicated data, metrics, and software (e.g., Nielsen, Circana, etc.).
- Excellent analytical skills, including the interpretation of POS and syndicated data, and the ability to translate insights into actionable recommendations.
- Willing to travel domestically approx. 10% of time
Your advantage:
- Excellent communication and presentation skills, with the ability to influence internal and external stakeholders.
- Strong project management and prioritization skills.
- Detail-oriented, with a focus on continuous improvement and problem-solving.
- Basic knowledge of Python
What You Gain
Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.
Join us and benefit from:
- Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
- Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development
- Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices
- Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others
- Employee Referral Program – an opportunity to get a bonus
- Global Employee Assistance Program – confidential support for you and your family, complementing our commitment to your well-being at work and beyond
- Give@Newell – paid time-off for charity activities dedicated for local communities right where you live/work
- Access to Employee Resource Groups that foster an inclusive culture
- Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership
Are you interested?
If so, please click on \”Apply Now\” on this site and upload your CV.
If your application is shortlisted, our recruiter will invite you for an initial phone interview.
By submitting your CV you acknowledge having read Newell Brands\’ Privacy Statement for Job Applicants available at https://privacy.newellbrands.com/job-applicant/ If you wish to be considered also for other suitable positions with the company, please explicitly indicate so on your CV/motivation letter.
Date Posted: Jun 17, 2025
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Senior Category Analyst - Yankee Candle employer: Newell Brands
Contact Detail:
Newell Brands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Category Analyst - Yankee Candle
✨Tip Number 1
Familiarise yourself with the Home Fragrance category and its key players, especially Yankee Candle. Understanding the market trends and consumer preferences will help you speak confidently about how you can contribute to category growth during interviews.
✨Tip Number 2
Brush up on your data analysis skills, particularly in MS Excel and Power BI. Being able to demonstrate your proficiency in these tools will be crucial, as the role heavily relies on turning data into actionable insights.
✨Tip Number 3
Network with professionals in the FMCG sector, especially those who have experience in category management or consumer insights. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your experience with competitive analysis and how you've used it to inform strategic decisions in previous roles. This will showcase your ability to stay ahead of industry trends and adapt strategies accordingly.
We think you need these skills to ace Senior Category Analyst - Yankee Candle
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in category management and data analysis. Use keywords from the job description, such as 'Home Fragrance', 'data insights', and 'FMCG', to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the Home Fragrance category and how your skills align with the responsibilities outlined in the job description. Mention specific examples of past achievements that relate to data analysis and category development.
Showcase Analytical Skills: Emphasise your advanced MS Excel skills and familiarity with tools like Power BI. Provide examples of how you've used data to drive business decisions or improve category performance in previous roles.
Highlight Communication Abilities: Since the role involves collaboration with various teams and stakeholders, illustrate your strong communication and presentation skills. Mention any experience you have in conducting presentations or working cross-functionally to achieve goals.
How to prepare for a job interview at Newell Brands
✨Showcase Your Analytical Skills
As a Senior Category Analyst, your ability to interpret data is crucial. Be prepared to discuss specific examples of how you've used data analysis to drive insights and recommendations in previous roles.
✨Understand the Home Fragrance Market
Familiarise yourself with the Home Fragrance category, especially brands like Yankee Candle. Research current trends, consumer preferences, and competitive dynamics to demonstrate your knowledge during the interview.
✨Prepare for Cross-Functional Collaboration Questions
Expect questions about your experience working with sales and marketing teams. Have examples ready that illustrate your ability to collaborate effectively and align strategies across different functions.
✨Highlight Your Project Management Experience
Since project management is part of the role, be ready to discuss how you've managed timelines and resources in past projects. Share specific outcomes that resulted from your effective project management skills.
