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For Companies At a Glance
- Tasks: Lead international marketing strategy for iconic brands like Yankee Candle and drive impactful campaigns.
- Company: Join Newell Brands, home to beloved products and a commitment to sustainability.
- Benefits: Enjoy flexible hybrid working, unlimited online courses, and discounts on popular brands.
- Why this job: Shape the future of home fragrance and make a real impact in a dynamic environment.
- Qualifications: Significant experience in brand management and strong leadership skills required.
- Other info: Collaborative culture with excellent career growth opportunities and a focus on well-being.
The predicted salary is between 60000 - 80000 £ per year.
Location: Manchester area (Cheadle) or London, UK
Reports to: Regional Marketing Director, Home and Contigo
Contract type: Permanent
Your Role and Team in a Nutshell
As Senior Manager, International Marketing, you will shape the future of the Home Fragrance category across key European markets, leading the international marketing strategy for iconic brands including Yankee Candle, WoodWick and Chesapeake Bay. You will steer brand development across innovation, renovation and communication, using strong creative judgement to deliver impactful campaigns that drive growth. Turning strategy into action, you will set clear priorities and influence decision-making as a trusted partner to cluster and country leadership. You will lead three direct reports and work collaboratively with global brand teams and regional partners across marketing, sales, finance and supply chain. We will help you achieve your goals and develop by providing regular feedback and access to online training courses.
Your Key Responsibilities
- Lead regional brand positioning and portfolio strategy for the Home Fragrance category.
- Translate global strategy into effective regional and local marketing plans.
- Drive innovation input for the region, identifying growth opportunities and white spaces.
- Develop and deliver annual marketing plans and a clear three-year regional strategy.
- Guide assortment, pricing and promotional strategy in partnership with sales teams.
- Execute strong omnichannel and eCommerce commercialisation strategies.
- Manage budgets, resources and key performance indicators for the region.
- Provide data-driven insights and performance updates to global stakeholders.
- Collaborate with cross-functional teams and external partners across Europe.
What You'll Need
- Significant experience in brand management and marketing leadership in an international environment within consumer goods sector.
- Strong track record of driving innovation and category growth across multiple sales channels.
- Sound commercial understanding, including pricing, trade marketing and performance management.
- Prior P&L management experience including complexity reduction, launching innovation to drive revenue and managing for margin growth.
Your Advantage
- An inclusive, collaborative and coaching-oriented leadership approach.
- Ability to use consumer insights and analytics to inform strategic decisions.
- Background in building brands through eCommerce and digital marketing.
- Confidence influencing senior stakeholders in a global matrix structure.
What You Gain
Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few. Join us and benefit from:
- Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
- Unlimited access to LinkedIn Learning - 17,000+ courses for your professional and personal development
- Bravo - our global recognition programme where teammates can recognise each other and exceptional work is rewarded
- Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others
- Employee Referral Program - an opportunity to get a bonus
- Global Employee Assistance Program - confidential support for you and your family, complementing our commitment to your well-being at work and beyond
- Corporate Citizenship Philosophies - environmentally sustainable and socially sensitive business practices
- Give@Newell - paid time-off for charity activities dedicated for local communities right where you live/work
- Access to Employee Resource Groups that foster an inclusive culture
Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership
Are you interested? If so, please click on "Apply Now" on this site and upload your CV. If your application is shortlisted, our recruiter will invite you for an initial phone or MS Teams interview. By submitting your CV you acknowledge having read Newell Brands' Privacy Statement for Job Applicants available at https://privacy.newellbrands.com/job-applicant/ If you wish to be considered also for other suitable positions with the company, please explicitly indicate so on your CV/motivation letter.
Senior Manager, International Marketing (Brand Development) - Yankee Candle in Manchester employer: Newell Brands
Contact Detail:
Newell Brands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, International Marketing (Brand Development) - Yankee Candle in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. For a role like Senior Manager in International Marketing, understanding Yankee Candle's brand positioning and recent campaigns will give you an edge. Show them you’re passionate about their brand!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs, especially in driving innovation and category growth. Tailor your examples to highlight your achievements in similar roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Newell Brands and contributing to their iconic brands.
We think you need these skills to ace Senior Manager, International Marketing (Brand Development) - Yankee Candle in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Manager role. Highlight your experience in brand management and international marketing, especially in consumer goods. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the Home Fragrance category and how you can drive growth for iconic brands like Yankee Candle. Let us know what makes you the perfect fit!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use data and examples to demonstrate how you've driven innovation and growth in previous roles. We love seeing results!
Apply Through Our Website: We encourage you to apply through our website for a smooth application process. It’s the best way for us to receive your application and keep track of it. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Newell Brands
✨Know Your Brands Inside Out
Before the interview, dive deep into Yankee Candle and its competitors. Understand their brand positioning, recent campaigns, and market trends in the home fragrance category. This knowledge will help you demonstrate your passion and strategic thinking during the discussion.
✨Showcase Your Leadership Style
As a Senior Manager, you'll be leading a team. Be prepared to discuss your leadership approach and how you've successfully managed teams in the past. Share specific examples of how you've influenced decision-making and driven innovation in previous roles.
✨Prepare Data-Driven Insights
Since the role involves providing performance updates and insights, come equipped with examples of how you've used data to inform marketing strategies. Highlight any successful campaigns where your analytical skills led to measurable growth or improved performance.
✨Emphasise Collaboration Skills
This position requires working with cross-functional teams and external partners. Be ready to discuss how you've effectively collaborated with different departments, such as sales and finance, to achieve common goals. Use specific instances to illustrate your teamwork and communication skills.