At a Glance
- Tasks: Lead marketing strategies for iconic kitchen brands and create engaging go-to-market plans.
- Company: Join Newell Brands, home to beloved products like Sistema and Spontex.
- Benefits: Enjoy flexible working, unlimited online courses, and discounts on popular brands.
- Other info: Be part of a diverse team with a focus on sustainability and community engagement.
- Why this job: Make a real impact in brand activation while developing your skills in a supportive environment.
- Qualifications: Degree in marketing or business; experience in brand management and strong analytical skills required.
The predicted salary is between 36000 - 60000 £ per year.
Location: Manchester area (Cheadle)
Reports to: Senior Manager, UK&I Cluster Marketing (Kitchen and Home Appliances)
Contract type: Permanent
Your Role and Team in a Nutshell
As the Marketing Manager, Brand Activation, you will lead the product portfolio and marketing strategy for our Kitchen brands – Sistema, Spontex and Contingo. You will keep our brands front of mind with consumers by shaping compelling 'go to market' plans and ensuring consistent brand execution across all channels. Working closely with cross-functional teams, you will bring insight-led strategies to life and deliver best-in-class commercial activation. We will help you achieve your goals and develop by providing regular feedback and access to online training courses.
Your Key Tasks as UK&I Cluster Marketing Manager
- Lead product portfolio strategy by collaborating with regional teams, insights, category development and sales to meet consumer, shopper and retailer needs.
- Translate regional guidelines into clear pricing, positioning and value propositions for priority brands.
- Own yearly go to market tactics including new product development, brand campaigns, media planning and in-store activation.
- Manage brand activation budgets and bring plans to life through clear and engaging storytelling.
- Ensure brand consistency by adapting regional playbooks and overseeing creation of media, displays and promotional materials.
- Deliver strong in-store execution, managing timelines, deliverables and approvals for all activation.
- Lead perfect launch processes across new product development and campaigns, ensuring flawless execution and continuous improvement.
- Collaborate with demand teams to support availability ahead of activation uplift.
- Provide leadership to direct reports, fostering a high-performing, positive and growth-focused team culture.
What You Will Need Minimum
- A bachelor’s degree in business, marketing or a related field; an advanced degree is an advantage.
- Proven experience in brand management, marketing strategy and cross-functional influence in large organization in FMCG or CPG sector.
- Strong analytical skills, including use of tools such as MS Excel, PowerPoint and SharePoint.
- Ability to analyse and translate syndicated data and measures (e.g. NPD, Nielsen/Nitro, IRI, Consumer Panel, Spectra etc.).
- Willing to travel 20-30% of the time.
Your Advantage
- Strong presentation skills and confidence engaging senior stakeholders.
- Experience working with major retailers and their media partners.
- Excellent communication skills and ability to translate complexity clearly.
- Ability to manage multiple projects concurrently with pace and organisation.
- Experience working across multiple channels and strong shopper understanding.
What You Gain
Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.
Join Us And Benefit From
- Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
- Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development.
- Bravo – our global recognition programme where teammates can recognise each other and exceptional work is rewarded.
- Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others.
- Employee Referral Program – an opportunity to get a bonus.
- Global Employee Assistance Program – confidential support for you and your family, complementing our commitment to your well-being at work and beyond.
- Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices.
- Give@Newell – paid time-off for charity activities dedicated for local communities right where you live/work.
- Access to Employee Resource Groups that foster an inclusive culture.
- Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership.
Are you interested? If so, please click on “Apply Now” on this site and upload your CV in English. If your application is shortlisted, our recruiter will invite you for an initial phone interview. By submitting your CV you acknowledge having read Newell Brands’ Privacy Statement for Job Applicants available at https://privacy.newellbrands.com/job-applicant/ If you wish to be considered also for other suitable positions with the company, please explicitly indicate so on your CV/motivation letter.
Marketing Manager, Brand Activation - Spontex, Sistema in Manchester employer: Newell Brands
Newell Brands is an exceptional employer located in the vibrant Manchester area, offering a flexible hybrid working system that promotes work-life balance. With a strong commitment to employee development through unlimited access to LinkedIn Learning and a culture that values integrity, teamwork, and leadership, employees are empowered to grow and thrive. Additionally, the company's focus on corporate citizenship and community engagement provides unique opportunities for meaningful contributions beyond the workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, Brand Activation - Spontex, Sistema in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Newell Brands and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Newell Brands are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Newell Brands on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Newell Brands. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager, Brand Activation - Spontex, Sistema in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Newell Brands. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Newell Brands:Show us that you’ve done your homework! In your application, briefly mention what you admire about Newell Brands’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Newell Brands
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Newell Brands will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Newell Brands, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
