International Marketing Associate - Crockpot in Manchester

International Marketing Executive – Crockpot

Location: Manchester area (Cheadle). Reports to Regional Marketing Manager. Permanent contract.

Role Overview

As an International Marketing Executive, you will support the development and execution of the Crockpot brand strategy, pricing and innovation plans, while shaping a balanced product portfolio.

You will play a key role in building consumer demand and market share, grounded in deep consumer, product and market understanding.

Key Responsibilities

• Strategy
• Lead key brand, category or portfolio initiatives to engage target consumers effectively.
• Support distribution planning, including merchandising and channel assortment, ensuring alignment with global brand positioning.
• Insights and Data
• Build a strong understanding of categories, consumers and competitors using internal and external data to inform decisions.
• Provide regional market insights and recommend actions based on consumer needs and category performance.
• Product Development
• Support the creation of robust business cases and contribute to the innovation pipeline and stage‑gate process.
• Manage product lifecycle activities, balancing launches, discontinuations and extensions across the portfolio.
• Brand Communication
• Deliver clear and consistent brand communications, including packaging, materials and external messaging.
• Support annual brand planning and manage agency and supplier relationships, ensuring assets are delivered on time.
• Pricing
• Analyse market data and shopper insights to recommend pricing strategies and structure across products and categories.
• Support pricing reviews and promotional planning to maximise value and align with consumer behaviour.
• Minimum Requirements
• Proven marketing experience within a branded CPG or FMCG environment
• Experience working in an international organisation, with the ability to build strong relationships and influence across different countries
• Confident using data and insights to understand performance and shape marketing plans
• Able to build commercial business cases and work with profit and loss (P&L)
• Experience launching new products and managing a product portfolio
• Your Advantage
• Comfortable working in a fast‑paced, international environment
• Strong analytical, communication and presentation skills
• Collaborative and effective when working as part of a team
• Strong time and budget management skills
• University Degree, preferably in marketing or related field
• European language skills

Benefits

Newell Brands has a strong footprint in the EMEA region, with several thousand employees across many corporate offices and manufacturing facilities.

You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle.

• Flexible hybrid working system (average 3 days in office, 2 days at home per week)
• Unlimited access to Linked In Learning – 17,000+ courses for professional and personal development
• Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices
• Bravo – global recognition programme for exceptional work
• Discounts on select Newell Brands products
• Employee Referral Program – opportunity to receive a bonus
• Global Employee Assistance Program – confidential support for you and your family
• Give@Newell – paid time‑off for charity activities dedicated to local communities
• Access to Employee Resource Groups that foster an inclusive culture
• Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership
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