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- Tasks: Manage brand strategies and drive growth for iconic products like Sharpie and Paper Mate.
- Company: Join Newell Brands, a leading global consumer goods company with famous brands.
- Benefits: Enjoy flexible working, unlimited training, and discounts on popular products.
- Why this job: Be part of a dynamic team that shapes brand success and makes an impact.
- Qualifications: Degree in Marketing or Business; experience in brand management is a plus.
- Other info: Collaborative culture with opportunities for personal and professional growth.
The predicted salary is between 28800 - 48000 £ per year.
Company description: Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmers, Oster, NUK, Spontex and Campingaz. Newell Brands is focused on delighting consumers by lighting up everyday moments.
Your Role & Team in a Nutshell: As a Brand Manager, you will play a key supporting role to the Marketing Manager in delivering consumer and trade activation strategies, while also taking ownership of initiatives that drive growth for brands such as Sharpie, Paper Mate, Elmers, and Parker in the UK & Ireland. You will manage a portfolio of national accounts, including TG Jones and Ryman, as well as B2B partners such as VOW and Costco. In this role, you will build and deliver account strategies, working cross-functionally with operations and sales teams. Your responsibilities will cover retailer media, buyer meetings, in-store activation, and online planning and delivery. We will help you achieve your goals and develop by providing regular feedback and access to online training courses.
Your Key Responsibilities:
- Account Ownership: Manage B2B and national accounts across the UK&I cluster. Support the overall brand strategy and build tailored plans for your retailers.
- Brand Plans: Build and deliver annual retailer-focused brand plans, ensuring alignment with brand.
- In-Store & Online Activation: Develop and execute annual customer marketing plans across both physical and digital channels. Manage media, displays, sampling, and activations in line with promotional calendars. Lead the design and development of in-store and online materials, and monitor and evaluate performance across channels.
- Brand Stewardship: Activate brand activities in line with brand identity and guidelines. Support the articulation and delivery of the brands vision for both short- and long-term success.
- Cluster Growth Plans: Deliver on cluster objectives by partnering with regional marketing teams. Use POS and consumer/shopper data to develop and optimise activation plans. Track brand metrics and ensure activities align with overall growth strategies.
- New Product Launches: Support and manage product launches in the cluster. Localise and amplify launch toolkits, drive new product merchandising and activation (in-store and online), and provide input into relevant innovation programmes.
- Joint Business Plan (JBP) Support: Collaborate with sales on JBPs and Line Reviews. Make product mix recommendations at customer level, and support promotional planning for key channels/customers.
- Competitor Tracking & Reporting: Regularly monitor and report on competitor product launches and market activities within the cluster.
- Budget Management: Manage budgets in collaboration with the Marketing Manager. Plan, track, and report on the annual budget. Oversee monthly spending and allocations, and manage purchase orders with accuracy.
What Youll Need:
- Minimum: Bachelors degree in Marketing, Business, or a related field.
- Demonstrated experience in Channel Marketing, Trade Marketing, Brand Management, Brand Activation, or a related role preferably within a leading consumer goods company.
- Advanced in MS Excel, PowerPoint, and SharePoint.
- Familiarity with syndicated data sources (e.g. Nielsen, Circana) and space management principles/software.
- Experience with online/digital activation and e-commerce platforms, including retailer media and digital campaign planning.
- Willingness to travel domestically 10-20% of the time.
Your advantage:
- Strong project management, organisational, and communication skills, with the ability to collaborate effectively across functions and with external partners.
- Commercial awareness with experience supporting or managing budgets, and applying data to optimise marketing activities.
- Excellent written and verbal communication skills.
What we offer:
Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few. Join us and benefit from:
- Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
- Unlimited access to LinkedIn Learning - 17,000+ courses for your professional and personal development.
- Corporate Citizenship Philosophies - environmentally sustainable and socially sensitive business practices.
- Bravo - our global recognition programme where teammates can recognise each other and exceptional work is rewarded.
- Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others.
- Employee Referral Program - an opportunity to get a bonus.
- Global Employee Assistance Program - confidential support for you and your family, complementing our commitment to your well-being at work and beyond.
- Give@Newell - paid time-off for charity activities dedicated for local communities right where you live/work.
- Access to Employee Resource Groups that foster an inclusive culture.
Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership.
Are you interested? If so, please click on Apply on this site and upload your CV. If your application is shortlisted, our recruiter will invite you for an initial phone interview.
Brand Manager - Sharpie in Manchester employer: Newell Brands
Contact Detail:
Newell Brands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Sharpie in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Newell Brands. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for those interviews! Research Sharpie and its competitors, understand their brand strategies, and think about how you can contribute. Show them you’re not just another candidate, but someone who’s genuinely interested in their success.
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your experience in brand management and how it aligns with the role. Keep it concise and engaging – remember, first impressions matter!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Newell Brands.
We think you need these skills to ace Brand Manager - Sharpie in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand Manager role. Highlight relevant experience in brand management, trade marketing, and any specific achievements that align with the responsibilities listed in the job description.
Showcase Your Skills: Don’t forget to showcase your advanced skills in MS Excel, PowerPoint, and SharePoint. If you’ve worked with data sources like Nielsen or Circana, mention that too! We want to see how you can bring value to our team.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about the Sharpie brand and how your experience aligns with our goals. Keep it engaging and personal – we love a bit of personality!
Apply Through Our Website: Remember to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just click on 'Apply' and upload your CV!
How to prepare for a job interview at Newell Brands
✨Know Your Brands
Before the interview, dive deep into Newell Brands and its portfolio, especially Sharpie. Understand their brand values, recent campaigns, and how they position themselves in the market. This knowledge will help you demonstrate your passion for the brand and show that you're ready to contribute.
✨Showcase Your Data Skills
Since the role requires familiarity with data sources like Nielsen and Circana, be prepared to discuss how you've used data in past roles. Bring examples of how you've leveraged insights to drive marketing strategies or optimise campaigns. This will highlight your analytical skills and commercial awareness.
✨Prepare for Cross-Functional Collaboration
As a Brand Manager, you'll work closely with sales and operations teams. Think of examples from your previous experience where you successfully collaborated across functions. Be ready to discuss how you managed differing priorities and achieved common goals, as this will showcase your teamwork abilities.
✨Budget Management Insights
Since budget management is a key responsibility, come prepared to talk about your experience with managing budgets. Share specific instances where you tracked spending, made adjustments, or optimised resources. This will demonstrate your organisational skills and ability to handle financial responsibilities effectively.
