At a Glance
- Tasks: Lead iconic brands and drive growth strategies across EMEA and APAC markets.
- Company: Join Newell Brands, home to legendary products like Sharpie and Parker.
- Benefits: Enjoy flexible working, unlimited learning resources, and employee discounts.
- Other info: Be part of a socially responsible company with a commitment to sustainability.
- Why this job: Shape the future of beloved brands while inspiring a high-performing team.
- Qualifications: Experience in brand marketing and strong leadership skills required.
The predicted salary is between 64350 - 78650 £ per year.
As the Senior Manager, International Brand Marketing, you will shape the future of a portfolio of iconic brands including Sharpie, Paper Mate, Parker, r Otring, Waterman, Elmer's, Prismacolor, EXPO and Berol across EMEA and APAC.
Leading a significant multi-million-dollar business, you will identify the biggest opportunities for growth, transform global brand strategies into winning regional plans, and drive innovation, portfolio choices and investment priorities that strengthen market share and profitability.
Working across diverse markets, channels and consumer segments, you will collaborate with cross-functional teams to turn strategy into impact and deliver sustainable growth.
You will lead and develop a team of four direct reports, inspiring high performance and helping unlock the full potential of our brands across the region.
We will help you achieve your goals and develop by providing regular feedback and access to online training courses.
Your Key Responsibilities
- Own delivery of regional Net Sales, market share and profitability objectives across the Writing portfolio.
- Lead strategic engagement with global brand teams to influence and align regional priorities.
- Own regional Writing brands positioning, architecture and portfolio strategy.
- Lead regional assortment, pricing and complexity management strategy.
- Lead regional innovation strategy and input into the IGM process.
- Identify and develop growth opportunities across innovation, channels, customers and portfolio expansion.
- Develop and execute annual and 3-year regional Writing growth strategies.
- Allocate investment and resources across brands, markets and growth priorities.
- Drive alignment across global, regional and local strategies and priorities.
- Translate consumer, customer and market insights into actionable growth recommendations.
- Monitor performance and drive action against key Writing business KPIs.
- Own channel-portfolio strategy execution and DSMP priorities.
- Lead commercialisation strategies to win across omnichannel retail environments.
- Lead, develop and build a high-performing team.
- Demonstrated progressive experience in brand, category or commercial marketing, ideally within a complex multi-brand and multi-market consumer business.
- Strong commercial and financial acumen, with proven experience managing portfolio choices, pricing, investment decisions and P&L performance to deliver profitable growth.
- Demonstrated success commercialising innovation and brand initiatives across diverse markets and channels in partnership with Sales and cross-functional teams.
- Proven people leadership, with the ability to set direction, develop talent and build accountable, high-performing teams.
- Willing to travel internationally
Your advantage
- Proven ability to influence senior stakeholders and drive alignment across global, regional and local teams within a complex matrix organisation.
- Experience leading omnichannel growth across physical retail, e-commerce and relevant specialist or professional channels.
- Demonstrated ability to turn consumer, shopper, customer and category insights into clear commercial actions.
- Ability to simplify complex information, make clear choices and operate effectively in a matrix organisation.
- Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities.
You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.
Join us and benefit from
- Flexible hybrid working system (on average 3 days in the office and 2 days at home p. w.)
- Unlimited access to Linked In Learning - 17,000+ courses for your professional and personal development
- Bravo - our global recognition programme where teammates can recognise each other and exceptional work is rewarded
- Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others
- Employee Referral Program - an opportunity to get a bonus
- Global Employee Assistance Program - confidential support for you and your family, complementing our commitment to your well-being at work and beyond
- Corporate Citizenship Philosophies - environmentally sustainable and socially sensitive business practices
- Give@Newell - paid time-off for charity activities dedicated for local communities right where you live/work
- Access to Employee Resource Groups that foster an inclusive culture
- Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership
Manager, International Brand Marketing employer: Newell Brands Inc.
Newell Brands is an excellent employer, offering a dynamic work environment at the Fradley Park centre where innovation meets collaboration. Employees benefit from ongoing online training and development opportunities, fostering personal and professional growth while working alongside a dedicated facilities team. The company values proactive maintenance and teamwork, ensuring that every engineer plays a vital role in maintaining high-performance packaging machinery and infrastructure.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, International Brand Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Newell Brands Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Newell Brands Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Newell Brands Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Newell Brands Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager, International Brand Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Newell Brands Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Newell Brands Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Newell Brands Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Newell Brands Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Newell Brands Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Newell Brands Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
