Performance Marketing Manager (FTC)

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Performance Marketing Manager (FTC)

Job no: 502676
Work type: Fixed Term Contract, Secondment
Location: London – Hybrid
Categories: Marketing

Your new role at NewDay

As part of a successful Acquisition Marketing Team, you\’ll drive new customer acquisition growth and media spend efficiency through our owned brands. You\’ll develop, implement and optimise digital and social marketing campaigns to continuously deliver against our key success measures of customer acquisition volume and cost per acquisition. This will deliver significant income and profit to NewDay.

You\’ll be a key part of the direct acquisition performance marketing team, leading agency partners to drive performance in Paid Search, Social, Display and Refer a friend channels through creative and performance-driven digital campaigns. You will help to develop the media plans and creative strategies for these channels, and be held accountable too for the performance of your campaigns. Developing and executing campaigns that deliver outstanding results, owning this process from brief to evaluation. And you\’ll review and report on performance data alongside market, customer and competitor insight to help shape your future campaign plans.

This role is a fixed term position until February 2026.

You\’ll deliver

• Set clear marketing campaign objectives, have budget and media planning responsibility, and help to define the strategy across digital acquisition. Turn this into inspiring campaign and creative briefs, that will allow our agency partners to build stand out campaign work and drive performance across these channels.
• Collaborate with internal teams, including Brand, Legal and Studio, to deliver your campaigns and drive performance within budget. Evaluate every campaign using a range of performance metric data to help build a future digital strategy that supports acquisition growth. Always be testing and learning. Measure all points in the customer journey to identify improvement areas, and provide the best acquisition experience.
• Lead updates on digital channel performance and communicate this to senior stakeholders, including what support you need from the business to drive forwards your plans. Support the Senior Manager, Performance Marketing to build the longer-term strategy across digital, with accountability for Paid Search and Social/Display channel performance.

What you\’ll bring

We need knowledge, experience + expertise in:

• Delivering commercial success through implementing stand out marketing campaigns.
• Working well with numbers and having superb problem-solving skills, demonstrating your ability to use multiple sources of data and insight to fully understand campaign performance.
• Digital marketing experience (paid search, social and display) and a track record of working with, and getting the best out of agency partners and internal teams.
• Writing clear and concise creative briefs pulling in multiple pieces of insight and crunching down into clear objectives.
• A good understanding of how to measure digital marketing campaign performance, including use of attribution techniques, including last click.
• Communicating sometimes complicated campaign performance stories more widely to teams with different levels of marketing understanding.

And would love you to know or learn:

• Credit Card/Financial Services experience
• Experience/understanding of Google Analytics/Google Tag Manager/Google Ads/Facebook Ads
• Refer a friend marketing experience

Where next? Let\’s talk about this role – Apply now

About NewDay

We help people move forward with credit and help our colleagues to move their careers forward too.

We use our highly flexible, scalable, and multi-product digital credit engine to power over 120 million transactions every year. Our brands include Aqua, marbles, fluid and Bip. We partner with leading brands such as John Lewis, AO, Argos and DEKO.

Over 5 million UK customers are supported by our award-winning customer service.

At NewDay, we value all types of diversity. We\’re an equal opportunity employer and believe that our differences create a vibrant, authentic working culture. We want all our colleagues to feel able to bring their whole selves to work. We don\’t discriminate on the basis of age, physical or mental disability, gender reassignment, marriage and civil partnership, pregnancy and carer status, race (including colour, nationality, and ethnic or national origin), religion or belief, sex and sexual orientation. We make sure that every job is crafted to be inclusive and that people with disabilities or caring responsibilities can take part in the application and interview process. Tell us if you need accommodations: we\’ll put reasonable adjustments in place to support you.

Our dynamic NewDay culture

We\’re focused on what will drive impact in helping people move forward with credit. Our distinctive culture is geared to spark innovation and team working – with lots of open doors for development. Our customers can rely on us because we aim high, support each other, do the right thing and build for the future.

We invest in our colleagues. On top of a strong market competitive salary, you get a bonus opportunity that matches the impact (delivery + values) you drive in your role. We also help you retire better with market leading pensions.

At NewDay, #yourwellbeing matters: You get 26 days holiday and can buy up to 5 more after probation. Then you\’ll get extra days as you build your career with us.

NewWork, our flexible, hybrid working approach, helps you to manage your work/life balance – and even bolt on work time in other countries before or after your holiday. And when you\’re in the office, you get free healthy breakfast, fresh juices, lunch, barista coffee etc.

Our tax efficient green car and cycle to work schemes save you money (and help the planet).

Ask your Talent Acquisition Partner to tell you more about any of our perks.

We work with Textio to make our job design and hiring inclusive.

Advertised: 18 Mar 2025 GMT Standard Time
Applications close: 03 Apr 2025 GMT Daylight Time

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