Specialist, Marketing

As a Marketing Specialist at NewDay, you’ll play a key role in shaping how customers understand and engage with our Embedded Finance products. Working within the Marketing & Communications team, you’ll turn business priorities into compelling, omnichannel campaigns that build early loyalty, drive product adoption, and keep our solutions front of mind throughout the customer journey. Partnering with teams across the business, you’ll design and deliver targeted communications that make a real impact, helping our customers get set up faster, use features more confidently, and stay engaged for the long term. It’s a role that blends insight, creativity, and collaboration to deliver meaningful customer experiences while directly supporting the growth and performance of our Embedded Finance portfolio.

How you’ll contribute

• Create standout customer journeys by optimising the welcome (early months on book) experience to help customers confidently manage their account, understand product benefits, and feel excited to use their finance responsibly.
• Lead impactful lifecycle communications by designing and delivering engaging campaigns that introduce new features, elevate creative execution, and keep our products front of mind throughout the customer journey.
• Support campaign reporting, analyse results with key stakeholders, and use insights to continually improve engagement and outcomes.
• Strengthen retailer partnerships and act as a marketing partner for key retailers, supporting joint initiatives and ensuring communications align with partner activity and customer needs.
• Deliver high impact campaigns and collaboration by running incentive and awareness campaigns to drive repeat spend.
• Manage campaign budgets and approvals, and contribute to a collaborative, innovative culture across Marketing & Communications.

We’re looking for these essential skills

• Strong multi-channel campaign experience, including planning and executing marketing campaigns, building customer journeys, and supporting automated marketing programmes.
• Creative campaign development skills, with experience taking ideas from brief through to final assets, working closely with creative teams to deliver engaging communications.
• Data driven mindset, able to track performance, interpret key metrics, and clearly demonstrate the impact of marketing activity.
• Collaborative and adaptable, comfortable working cross-functionally with teams such as Commercial, Data Analytics, Brand, and Legal, and thriving in a fast paced environment.

It’s a plus if you also have these skills

• Actively follows industry trends and challenger brands across credit, banking, and financial services to bring fresh thinking and inspiration into campaigns.
• Strong copywriting skills with a clear point of view on messaging and design that helps communications stand out.
• Comfortable working in fast-moving environments and ideally familiar with the rigour of regulated industries.
• Hands on experience with HTML and platforms like Salesforce Marketing Cloud to build and optimise campaigns.
• Able to design and deliver effective test and learn roadmaps, using tools such as UserZoom to validate ideas and improve customer experiences.

At NewDay, we value all types of diversity. We’re an equal opportunity employer and believe that our differences create a vibrant, authentic working culture. We want all our colleagues to feel able to bring their whole selves to work. We don’t discriminate on the basis of protected characteristics or identities. We make sure that every job is crafted to be inclusive and that people with disabilities or caring responsibilities can take part in the application and interview process. Tell us if you need accommodations: We’ll put reasonable adjustments in place to support you. We work with Textio to make our job design and hiring inclusive.