At a Glance
- Tasks: Create engaging content and manage social media to tell our unique wine story.
- Company: Join Newcomer Wines, a trailblazer in sustainable winemaking.
- Benefits: Competitive salary, mentorship, staff discounts, and exposure to the wine industry.
- Other info: Flexible part-time role with potential for full-time growth.
- Why this job: Shape our brand's voice and connect with passionate winemakers.
- Qualifications: Strong instincts for content creation and a curiosity about wine culture.
The predicted salary is between 63000 - 77000 £ per year.
“Future classics in the making. Wines made by people and nature working together.”
Newcomer Wines started in 2014 to shed light on a generation of growers nobody in the UK was talking about, beginning in Austria and Central Europe.
We've never built our portfolio on classic brands or famous regions — we build it on people: winemakers and agriculturists we genuinely believe in, who are quietly changing what farming looks like for the better.
That same instinct took us into France early too, backing names like Domaine Chanterêves in Burgundy, Matassa in Roussillon, and Timothée Stroebel in Champagne.
We've always moved a few steps ahead of where the industry is looking, and we've never been afraid to take risks to get there.
A few years ago we launched Kamptal Kollektiv, and later Štajerska Kollektiv; projects with established, forward-thinking winemakers who help their neighbours convert to organic farming, buying their grapes at a premium and turning them into honest, everyday wines.
It's proof that the future of our industry isn't only in high-end boutique bottlings, it's also in projects with the scale to change farming for good.
Our bigger vision is to change agriculture: to build a new generation of consumers who want wine that's genuinely high quality, flavourful, and sustainable, and that leaves a positive impact on the communities that make it — from famous names like Burgundy to off-the-beaten-path places like Štajerska in Slovenia or Württemberg in Germany.
If you follow @newcomer_wines, you'll see this show up in how we talk: we don't write about wine like it's a product on a shelf, we write about the people who make it, their journeys, their vineyards, why we're genuinely excited and the way you'd tell a friend.
That's the voice you'd be picking up and running with.
About the role
We're looking for someone to help us tell this story well across content, social media, newsletters, and partnerships.
This is a seasoned marketing role: direction, priorities, tone, and strategy are in collaboration with our founders, our Head of Business Development & Sales, and our Wine Bar & Shop General Manager.
Your job is to take that direction and execute it brilliantly, planning and creating great content, keeping our channels running, and helping build the partnerships that bring in new business.
We're interested in someone who is sharp, adaptable, and quick to learn our voice, our wines, and our customers.
You'll get hands-on exposure to every part of the business and real mentorship from people who've spent years building Newcomer Wines.
- What you'll be doing
- Planning and shooting a monthly photo and video content calendar from new arrivals, bottle highlights, events to membership content and editing it yourself, including short-form video for Instagram and other channels.
- The role will take ownership of the day-to-day social media and PR activity across the trade side of the business, managing it end-to-end ranging from content creation, planning and scheduling through to posting, captions, newsletters and copywriting.
You will also support the development and delivery of social and content activity across our Wine bar & Shop at 5 Dalston Lane as well as our B2C online store, ensuring a consistent and engaging brand presence across all channels.
- Contributing to the running of our website and Shopify store, including membership pages.
- Supporting brand collaborations, trade partnerships, and press outreach, helping identify good-fit partners, drafting outreach, and following relationships through, guided by the team on who to approach and how.
- Helping share our story publicly; supporting press and partner-facing communications, guided by the team on tone and messaging as you learn our voice.
- Picking up our priorities each month; across trade, retail, and membership and turning them into consistent content across every channel.
- How the month runs
- A weekly content rhythm across the grid and stories — spotlighting new arrivals, winemakers, trade partners, and events.
- A monthly content plan agreed with the team early in the month, alongside a look at partnership and press opportunities worth chasing.
- Two newsletters a month for 'Trade' and the 'Wine bar, shop and online shop' each planned ahead of time to be ready for sending.
- At least one active brand or trade partnership in motion at any time, from outreach through to execution.
- A short monthly look-back on what worked (content performance, newsletter engagement, partnership outcomes) to sharpen the next month's plan.
What we're looking for
- Strong instincts for photo, video, and writing. You don't need years of experience, but you need real craft and a good eye.
- A deep curiosity about the culture behind wine, from the smaller growers to the cult followed pioneers.
A genuine excitement to build real expertise on the job, rather than arriving with fixed opinions.
- Comfortable taking direction and feedback, and quick to adapt your style to match ours.
- Reliable and organised. You can take a brief and run with it, keeping projects moving without needing to be chased.
- Some comfort with Shopify or a similar CMS, or a willingness to learn it quickly.
- Confidence in representing the brand with press and partners once you know our voice, even if that's not day one.
This role is 3 days a week (24 hrs/week) at £27,000pa - £30,000pa (DOE).
As our B2C and B2B sales channels continue to grow, there's a clear path for this to become a full-time role.
We're building this hire for where the business is heading, not just where it is today.
What we offer
- Real creative work from day one. You'll shape how the brand looks and sounds, guided by people who know exactly what we're going for.
- Close mentorship from our founders, our Head of Business Development & Sales, and our Wine bar & shop General Manager, and hands‑on exposure to every part of the business.
- Staff rates on our wines across the wine shop.
- Regular tastings and direct exposure to our growers and portfolio.
- Standard entitlement of annual leave based on agreed hours of work.
Marketing & Partnerships Manager employer: Newcomer Wines Limited
Newcomer Wines Limited provides a unique opportunity for employees to engage with forward-thinking winemakers and contribute to sustainable practices in the wine industry. The company's emphasis on mentorship and collaboration fosters a supportive work environment that encourages personal and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Partnerships Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Newcomer Wines Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Newcomer Wines Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Newcomer Wines Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Newcomer Wines Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Partnerships Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Newcomer Wines Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Newcomer Wines Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Newcomer Wines Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Newcomer Wines Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Newcomer Wines Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Newcomer Wines Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
