Student Recruitment & Mktg Manager in Newcastle upon Tyne

Newcastle University is a great place to work, with excellent benefits. We have a generous holiday package; plus the opportunity to buy more, great pension schemes and a number of health and wellbeing initiatives to support you. Are you an experienced student recruitment and marketing professional looking for a new challenge in a busy team? The Student Recruitment and Marketing Team in the Faculty of Medical Sciences is responsible for recruiting and converting high-quality UG and PG students to our diverse range of degree programmes.

As a Student Recruitment Manager in the team you will enjoy a varied role, working with key stakeholders across the university to drive the Faculty’s student recruitment ambitions forward.

• Develop and implement annual marketing strategies for the Faculty’s subjects to achieve student recruitment targets (UG, PGT, PGR and Home and International), aligned with University planning and strategic priorities.
• Develop, deliver and evaluate marketing campaigns, reporting on their impact and ensuring best use of resource and value for money. This includes overseeing the organisation of activity such as online chats, webinars, telephone campaigns and implementation of new activities to support enquirer/applicant conversion.
• Conduct market research in order to inform portfolio development, subject messaging and subject marketing plans/campaigns.
• Work with academic leads to identify subject marketing messaging, ensuring coherent and consistent messaging across all marketing channels and identify/develop subject-focused content for use in subject marketing campaigns.
• Develop, implement and evaluate effective communications plans for enquirers and/or offer holders to maximise engagement with Newcastle University and encourage conversion.
• Lead on the editorial, design and development of high-quality marketing activity/materials to support subject strategic aims.
• Ensure all information and publicity is planned within the context of centrally produced marketing collateral, meets the University’s quality standards for presentation, content and branding (including CMA) and is directed appropriately at the relevant market segments.
• Maximise Customer Relationship Management by identifying key touch points in the prospective student journey and identifying how these can be improved and enhanced.
• Become a market expert and act as a key source of information to the Faculty and wider University, providing high-quality subject market intelligence and identifying business opportunities to support the Faculty’s student recruitment objectives.
• Attend student recruitment focused Higher Education exhibitions, nationally and internationally as required, to support UG/PGT/PGR recruitment to the Faculty and University.
• Work closely with colleagues involved in marketing, student recruitment and communications at Faculty and University level to ensure alignment with the University’s student recruitment strategies and communications.
• Act as one of the Faculty’s Designated Senior Person for Child Protection.

This role is pivotal to the work of the Student Recruitment and Marketing Team in the Faculty of Medical Sciences. The Student Recruitment and Marketing Manager will develop, implement and evaluate marketing strategies for Faculty subject areas, designed to achieve recruitment targets for well-qualified home and international undergraduate and postgraduate students, whilst ensuring alignment with University strategic priorities and planning.

The Manager will take responsibility for managing and developing the Marketing and Student Recruitment Officers. This involves setting objectives, overseeing and reviewing workload and progress, identifying training needs and carrying out an annual Performance and Development Review.

A full, clean driving license and the willingness to work some weekends and outside of normal office hours. You should also be able and willing to occasionally drive to events around the UK and to stay overnight when required. Hire cars are provided for travel. International Travel is also an essential part of this role and you should expect to undertake 2-3 international visits per year.

The Faculty Student Recruitment and Marketing Team currently work flexibly. This role is full time (37 hours), and you will work in the office at least 3 days per week with the option to work the other 2 days at home (if travelling and activity delivery allows).

• Line management experience with ability to lead and develop staff.
• Experience of marketing campaign planning and delivery including an understanding of different channels, measuring impact and making recommendations for future campaigns.
• Knowledge and experience of developing and delivering creative and innovative marketing plans and to measure their success against targets or KPIs.
• Excellent interpersonal, communication, negotiation and influencing skills with the ability to develop effective working relationships with a range of staff and to work well within and across teams.
• Experience of market research and competitor analysis with the ability to undertake research and collect, manage and interpret data.
• Proven ability to use initiative, think strategically and to adopt a creative approach to problem solving.
• Excellent project management skills, including time management and organisational skills, with the ability to prioritise workload, work under pressure and to meet multiple deadlines.
• Experience of using digital/web marketing tools and channels including experience of using digital analytics tools to report on campaigns and of understanding data to make recommendations.
• Experience of writing and producing high-quality print and digital marketing materials.
• Willingness and availability to work unsocial hours when required (evenings and weekends); occasional travel in the UK and/or overseas sometimes requiring overnight stays.
• Willingness to receive an Enhanced Disclosure from the Disclosure and Barring Service.

• Thinking Strategically: Has the ability to see the “big picture”, to think strategically and to manage complex problems and issues.
• Communicating: Uses clear, concise and accurate communication, tailoring the approach accordingly and encouraging a two-way communication process.
• Team-working: Works collaboratively with others, plays a positive role in teams and establishes and grows relationships across the project where different skills, expertise and opinions are valued.
• Recognises the need for change and is forward looking.

• Full UK Driving License.
• Degree or equivalent (desirable).

Newcastle University is a global University where everyone is treated with dignity and respect. As a University of Sanctuary, we aim to provide a welcoming place of safety for all, offering opportunities to people fleeing violence and persecution. We are committed to being a fully inclusive university which actively recruits, supports and retains colleagues from all sectors of society. We value diversity as well as celebrate, support and thrive on the contributions of all of our employees and the communities they represent.

We are proud to be an equal opportunities employer and encourage applications from individuals who can complement our existing teams, we believe that success is built on having teams whose backgrounds and experiences reflect the diversity of our university and student population.

At Newcastle University we hold a Gold Athena Swan award in recognition of our good employment practices for the advancement of gender equality. We also hold a Race Equality Charter Bronze award in recognition of our work towards tackling race inequality in higher education. We are a Disability Confident employer and will offer an interview to disabled applicants who meet the essential criteria for the role as part of the offer and interview scheme. In addition, we are a member of the Euraxess initiative supporting researchers in Europe.