Marketing Manager (Student Recruitment) in Newcastle upon Tyne

Salary: £36,636 - £38,784 per annum, pro rata. Newcastle University is a great place to work, with excellent benefits. We have a generous holiday package; plus the opportunity to buy more, great pension schemes and a number of health and wellbeing initiatives to support you.

Closing Date: 28 June 2026

The Role

Do you have experience in marketing and student recruitment, with the ability to deliver engaging campaigns and content that drive results? Are you collaborative, creative and motivated by ambitious strategic goals? If so, we would welcome your application. This is an opportunity to join the Faculty of Science, Agriculture and Engineering (SAgE) at an important point in the development of our marketing and student recruitment activity, helping to showcase our education, research and innovation to prospective students in the UK and internationally. You will work as part of a highly skilled team, with a particular focus on promoting programmes from the School of Natural and Environmental Sciences. The successful candidate will play a key role in attracting and converting undergraduate and postgraduate students through effective marketing activity, campaign delivery and content development. You will bring experience of managing a team, using data and insight to demonstrate impact, and building strong working relationships with a wide range of stakeholders. This appointment is part-time (29.6h/pw) 80% FTE and offered on a fixed-term basis (up to 31 December 2027) with an immediate starting date.

Key Accountabilities

• Lead, develop, implement and evaluate effective student recruitment marketing plans to attract and convert home and international, undergraduate and postgraduate students.
• Lead, plan, deliver and evaluate student recruitment marketing campaigns/activities, reporting on their impact for supporting application generation/conversion and ensuring best use of resource and value for money.
• Commission and oversee a range of data analysis and market intelligence/research activities to inform product development, marketing planning and messaging.
• Work with academic colleagues/current students to identify subject strengths and develop messaging for use in marketing collateral and campaigns.
• Plan and oversee the development of content for use across a variety of channels (digital and print) ensuring it is informed by market insight, engaging and employs SEO principles and accessibility in order to maximise reach.
• Act as the point of contact for an Academic School in the delivery of marketing activities by providing expert professional advice and guidance to support with meeting student recruitment targets.
• Act as the Faculty lead on cross-University marketing projects/activities including attendance at planning meetings, member of steering groups/workstream committees and updating Faculty colleagues - ensuring actions are completed to specified deadlines.
• Manage and develop a small team which involves setting objectives, overseeing and reviewing workload and progress, identifying training needs and carrying out development reviews.
• Represent the Faculty and University at student recruitment events where appropriate.
• Work closely with colleagues across the University to ensure consistency, coherence and impact of approach across all student recruitment marketing activity.
• You will be required to be flexible and adaptable as priorities and responsibilities may change as the Faculty, Academic Schools and the University respond to sector changes.
• The post holder will be expected to undertake any other duties appropriate to the grade as requested.

The Person - Knowledge, Skills And Experience

• Experience of working in a marketing and/or student recruitment role.
• Experience of developing and implementing marketing plans and campaigns.
• Experience of using data to report on marketing activities to showcase impact/make improvements.
• Experience of managing/supervising a team of marketing and/or student recruitment professionals.
• Excellent experience in creating accessible and impactful content with strong copywriting, editing and proof‑reading skills.
• Outstanding stakeholder management experience with the ability to lead multiple projects at the same time and develop effective relationships with colleagues.
• Experience of working in the higher education sector within a marketing or student recruitment role is advantageous.

Attributes and Behaviour – Essential

• Excellent interpersonal, communication, negotiation and influencing skills.
• Team‑worker who builds effective relationships with colleagues at all levels.
• An energetic, collaborative and “can do” approach which will inspire and enthuse others, ready to take the lead in driving forward initiatives.
• Willingness and ability to work outside of usual working hours when required during key periods such as for Open Days or other student recruitment events.

Qualifications – Essential

• Degree or equivalent level qualification or significant vocational experience, demonstrating development through progressively more demanding, relevant roles.

Qualifications – Desirable

• Chartered Institute of Marketing qualification or other relevant professional marketing qualification.

Newcastle University is a global University where everyone is treated with dignity and respect. As a University of Sanctuary, we aim to provide a welcoming place of safety for all, offering opportunities to people fleeing violence and persecution. We are committed to being a fully inclusive university which actively recruits, supports and retains colleagues from all sectors of society. We value diversity and celebrate, support and thrive on the contributions of all of our employees and the communities they represent. We are proud to be an equal opportunities employer and encourage applications from individuals who can complement our existing teams. We believe that success is built on having teams whose backgrounds and experiences reflect the diversity of our university and student population. At Newcastle University we hold a Gold Athena Swan award in recognition of our good employment practices for the advancement of gender equality. We also hold a Race Equality Charter Bronze award in recognition of our work towards tackling race inequality in higher education. We are a Disability Confident employer and will offer an interview to disabled applicants who meet the essential criteria for the role as part of the offer and interview scheme. In addition, we are a member of the Euraxess initiative supporting researchers in Europe.