Digital Marketing Officer in Newcastle upon Tyne

Salary: £32,080 to £33,002 with progression to £34,610 per annum. Closing Date: 23 April 2026.

We have an exciting opportunity for a creative and driven individual to join our team as a Digital Marketing Officer within the Children’s Cancer North charity team. Children’s Cancer North has a broad and growing portfolio of events and campaigns that raise vital funds to make life better for children with cancer. This role will support the delivery of these activities, with creative freedom to shape campaigns and take ownership of selected events. We are particularly keen to attract new audiences and generate new income streams for the charity, and you will play a key role in helping us achieve this. While previous charity experience is welcome, it is not essential. What matters most is strong marketing experience, a passion for storytelling, and confidence using digital tools and platforms.

You will lead on managing and developing our social media channels, creating engaging content that inspires support and drives action. Strong copywriting skills are essential, as is the ability to confidently interview a range of contributors — including internal staff, fundraisers, beneficiaries and family members — to create compelling, informal blog content that brings our work to life. We use WordPress and Google Analytics, so experience with these platforms would be advantageous. However, above all, we are looking for someone with an aptitude and enthusiasm for digital marketing, audience growth, and impactful written content. This role offers creative scope and the opportunity to make a meaningful difference. You’ll receive tailored training and support depending on your development needs. You’ll be joining a small, supportive team of seven colleagues and one regular volunteer, who have worked for the charity between one and ten years. The role reports to Jennifer Crozier.

If you are a confident communicator, passionate about digital storytelling, and motivated to use your marketing skills to create real-world impact, we would love to hear from you. This is a fixed‑term role for 2 years.

Job Description

To apply for this position, please submit a copy of your CV outlining how you meet the essential criteria in the job description. We encourage you to include a supporting cover letter highlighting examples of your experience in relation to the following:

• Experience of developing and delivering digital fundraising appeals or equivalent consumer marketing campaigns, with the ability to generate compelling story ideas that inspire action.
• Excellent digital copywriting and proof‑reading skills, with a proven ability to create engaging, accessible content tailored to different audiences and platforms.
• Experience of using digital marketing analytics tools (e.g. Google Analytics) to generate insights, measure performance and produce meaningful reports.
• Experience of creating, implementing and/or monitoring paid online advertising campaigns, including Google Ads and social media advertising platforms.
• Experience of supporting the planning and delivery of marketing campaigns, including creative idea generation, budget awareness and implementation for fundraising or awareness initiatives.

Key Accountabilities

• Responsible for developing and implementing marketing and communications campaigns for identified target audiences under the guidance of the Marketing and Communications Manager.
• Planning, developing and integrating innovative digital content across multiple channels including web, social media, video, email, digital newsletters, and blogs.
• Work with the Children’s Cancer North team to create and deliver virtual fundraising and engagement events and activities to grow income for the charity.
• Create content for, implement, and manage the performance of online targeted advertising across social media platforms and Google.
• Manage digital communication channels and virtual challenge social media groups, such as WhatsApp Communities.
• Working with the wider team, support the implementation of marketing plans and budgets for key fundraising or awareness events and campaigns.
• Develop Children’s Cancer North’s presence across different social media platforms, keeping abreast of current trends and seeking new opportunities within these platforms.
• Coordinate the development and delivery of digital fundraising appeals and proactively seek new opportunities.
• Support in the creation of visual imagery for Children’s Cancer North, including the editing of photographs and production of video reels for social media, through the capturing of quality photography and videography at key charity events and activities.
• Improve the online presence of Children’s Cancer North by ensuring all website pages are fully optimised for search, including the administration of relevant metadata on all pages and assisting with the implementation of SEO, keyword, and link building strategies.
• Assist the wider team in the creation of people‑centric content to improve awareness of the impact of the charity’s work on its beneficiaries, encompassing the gathering of quotes, short‑form content for social media and informal blogs.
• Identify new opportunities to extend our reach, attracting new supporters through maximising our use of digital platforms.
• Offer support and training to Children’s Cancer North staff and Charity Ambassadors so that they can support with content creation themselves, offering them ongoing support and advice.
• Contribute to the monitoring, measuring and evaluation of monthly metrics using a range of digital analytics tools, as well as producing more in‑depth performance reports for key events and campaigns, including commentary on insights learned.
• Create engaging copy alongside the Marketing and Communications Manager for use on the charity’s website, campaign landing pages, and associated digital fundraising platforms.
• Ensure website content is kept up to date and relevant to the audience, working alongside the Marketing and Communications Manager on web development tasks and the implementation of new pages or functionality.
• Assist the Marketing and Communications Manager in ensuring all digital supporter communications are in line with Children’s Cancer North’s values, branding and messaging.
• Provide support and advice to colleagues within the charity on branding matters.
• Source, commission and edit photography, video and other graphic assets for online activities and website projects (with awareness of copyright legislation and usage).
• Support the delivery of online or in‑person campaign and event activity, including evening and weekend work where necessary.
• To undertake any other duties as appropriate to the level of the post as determined by the Marketing and Communications Manager and the Head of Charity.

The Person

Knowledge, Skills and Experience

• Experience of developing digital fundraising appeals (or equivalent digital consumer campaigns) and story ideas that inspire action.
• Excellent digital copywriting and proof‑reading skills, and experience of writing engaging and accessible content.
• Excellent time management and organisational skills, with the ability to prioritise workload, work under pressure and meet multiple deadlines.
• Experience of content planning and delivering messaging across a range of channels including email, web, and social media, within a professional environment – ideally with a background in promoting charitable funding.
• Experience of managing and monitoring social media channels or engaging with online audiences.
• Experience of using digital marketing analytics tools, such as Google Analytics and within social media platforms, to generate relevant insights and reports.
• Good understanding of the importance and best practice of Search Engine Optimisation – ideally with additional experience of implementing this.
• Experience in using web content management systems, such as WordPress.
• Good understanding of different social media platforms, including experience of keeping abreast of current trends and seeking new opportunities within these platforms.
• Experience of working across different channels of communication and creating content for different audiences.
• Experience in photography/video editing and use of design software (e.g. InDesign, Premiere Pro, Canva).
• Excellent IT skills including Microsoft packages (Word, Excel, PowerPoint and Outlook).
• Experience of creating, implementing, or monitoring online advertising through Google Ads, and social media platforms like Facebook, Instagram or LinkedIn.

Desirable

• Experience in working in the voluntary sector within a marketing or fundraising role.
• Experience in training and digitally upskilling others.
• Experience of supporting the delivery of online or in‑person events.
• Aware of issues relating to digital communications including understanding digital rights usage and copyright.

Attributes and Behaviour

• Gathering information – gathers a broad range of relevant information from internal and external sources, making this information widely available. Uses information to gain competitive advantage.
• Communicating – uses clear, concise and accurate communication, tailoring the approach accordingly and encouraging a two‑way communication process.
• Understanding others – understands colleagues, supporters and other stakeholders.
• Creativity – you can develop creative ideas and transform them into practical reality, adopting a creative approach to problem solving.
• Team working – You will be able to work collaboratively with others, playing a positive role in a small team environment.

Qualifications

A relevant degree or equivalent educational qualification and/or relevant work experience.