At a Glance
- Tasks: Lead the development of innovative CRM strategies and email campaigns.
- Company: World-class research-intensive university with a focus on quality education.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Other info: Join a collaborative team dedicated to social and cultural development.
- Why this job: Make a real impact on marketing communications and lead a talented team.
- Qualifications: Experience in CRM management and strong leadership skills.
The predicted salary is between 45000 - 55000 £ per year.
We are seeking a talented, self-directed and ambitious marketing professional to lead the development of the University's CRM strategy, leading a team of CRM professionals, including the development and embedding of innovative and integrated email campaigns and ensuring that the University's CRM systems and staff resource/structures are fit for purpose.
Your role is integral to the Central Marketing team, who need a CRM leader to optimise and transform our communications delivery leading to impactful marketing and communication campaigns.
The CRM team that you will lead is responsible for the management of key CRM platforms, data governance, and the development of effective relationships with key stakeholders to deliver CRM activities to a wide range of audiences.
We are a world class research-intensive university.
We deliver teaching and learning of the highest quality.
We play a leading role in economic, social and cultural development of the North East of England.
Attracting and retaining high-calibre people is fundamental to our continued success.
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CRM Manager employer: Newcastle University
Newcastle University is an exceptional employer that fosters a vibrant and inclusive work culture, encouraging creativity and collaboration among its team members. With a strong commitment to employee growth, you will have access to professional development opportunities and the chance to work on impactful projects that enhance the university's reputation. Located in the heart of Newcastle, you'll enjoy a dynamic environment that values innovation and offers a fulfilling career path in the education sector.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Newcastle University and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Newcastle University are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Newcastle University on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Newcastle University. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Newcastle University. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Newcastle University:Show us that you’ve done your homework! In your application, briefly mention what you admire about Newcastle University’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Newcastle University
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Newcastle University will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Newcastle University, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
