Stadium Tours Manager

Reports to: Head or Retail Operations, Stores and Stadium Tours Responsible for: 2 Team Leaders and approximately 30 Tour Guides Location: St James' Park, Newcastle upon Tyne ROLE PURPOSE The Stadium Tours Manager will lead the development, commercial growth and day‑to‑day operation of Newcastle United Stadium Tours, creating memorable, high‑quality experiences that increase visitor numbers, revenue and customer satisfaction. Fan engagement? You will be leading one of the top tourist attractions in the North East , this is a key opportunity to grow the scale and commercial performance of the operation. The successful candidate will develop the Stadium Tour proposition, identify new revenue opportunities, improve the customer journey and ensure every visitor receives an engaging and authentic Newcastle United experience. The role will lead approximately 30 Tour Guides and 2 Team Leaders, creating a high-performing, customer‑focused culture and ensuring the team has the skills, knowledge and motivation to deliver an exceptional experience. The Stadium Tours Manager will also help develop and bring to life Newcastle United's football heritage, including its memorabilia displays and archive, ensuring these assets continue to grow and provide compelling content and opportunities for visitors. This is a commercially focused visitor experience role for an ambitious manager who can combine customer experience, commercial thinking, operational excellence and people leadership. KEY RESPONSIBILITIES Commercial Growth