CRM Executive in Newcastle upon Tyne

Be part of something bigger. Turning fan insight into personalised engagement.

We are the heartbeat of the city. A club with bold ambitions on a global stage and deep roots in our community. If you’re driven to raise the bar and make an impact, you’ll find the platform, the people and the pride to do your best work here.

This is a great opportunity to develop, learn and make a real contribution in a fast‑paced and exciting environment.

About the role

The CRM Executive is responsible for the end‑to‑end delivery of multi‑channel CRM campaigns that drive fan engagement, retention and commercial performance. Reporting to the CRM Manager, this role executes targeted campaigns across email, push, in‑app and web personalisation, using CRM platforms to build audiences, deploy campaigns and support automated customer journeys.

You will manage the CRM campaign calendar, coordinating activity across retail, membership, ticketing, venue and partnerships, ensuring campaigns are delivered accurately, on time and at pace. This is a hands‑on role requiring strong technical capability within CRM platforms, including experience in building complex audiences, executing automated journeys and delivering data‑driven, personalised campaigns.

What you’ll do

• Own end‑to‑end CRM campaign execution, from briefing and build through to QA and deployment.
• Manage and maintain the CRM campaign calendar across multiple business areas.
• Build, configure and deploy campaigns within CRM platforms, following best practice in campaign setup and execution.
• Create and manage audience selections using behavioural, transactional and demographic data.
• Deliver campaigns across email, push notifications, in‑app messaging and personalised web experiences.
• Support automated, lifecycle, behavioural and trigger‑based customer journeys.
• Build and deploy transactional messaging across ticketing, events and customer service journeys.
• Monitor campaign performance, produce reporting and highlight actionable insights to improve future delivery.
• Partner with teams across retail, membership, venue, partnerships and supporter services to deliver CRM activity.
• Maintain high standards of data accuracy, database integrity and GDPR‑compliant CRM activity.

The team

You’ll be part of a friendly, supportive and dedicated team who will help you settle in and succeed. We value curiosity, teamwork and a positive approach.

United As One.

We’re committed to equality, diversity and inclusion and believe in equal opportunities for all. We recognise that the diversity of our people is one of our greatest strengths. We work together to reflect the communities we serve and to maintain an inclusive environment in which everyone can be their authentic self and is enabled to achieve their full potential.

Safeguarding

We’re committed to being a place where everyone is safe, heard, valued and able to thrive so we place high value on the safeguarding and welfare of everyone we engage with.

This position is UK based and requires proof of the right to live and work in the UK. All job offers are conditional upon background checks, including reference history, DBS checks, and verification of your eligibility to work. We do not sponsor applicants without the right to work in the UK.

Recruitment agencies – please note that we do not accept unsolicited candidate details. Any candidates submitted without request will be considered direct applicants.