At a Glance
- Tasks: Lead brand and marketing strategies to drive growth and member engagement.
- Company: Join Newcastle Building Society, a purpose-driven and inclusive employer.
- Benefits: Competitive salary, flexible working, generous leave, and health perks.
- Other info: Embrace a culture of collaboration and accountability with excellent career development.
- Why this job: Make a meaningful impact while shaping a trusted brand in your community.
- Qualifications: Proven leadership in brand and marketing within complex environments.
The predicted salary is between 60000 - 80000 £ per year.
About the Role
As Director of Brand, Marketing, Purpose and Corporate Affairs, you will lead the development and delivery of a distinctive, purpose-led strategy that drives sustainable growth and deepens member engagement. You’ll be accountable for shaping a compelling, consistent brand experience across all channels—supporting strong commercial outcomes across savings, mortgages, and financial advice.
This is a highly strategic leadership role where you’ll partner with senior stakeholders to identify opportunities, solve complex business challenges, and maximise the impact of brand, marketing, and corporate affairs. You’ll define and embed a clear purpose—bringing it to life through campaigns, customer experience, and community activity—ensuring it is visible in every interaction.
You will lead end-to-end marketing and CRM strategy, overseeing customer acquisition, engagement, and retention, while building strong cross-functional collaboration across the organisation. From driving innovation and digital capability through to managing external reputation and strategic partnerships, you’ll play a pivotal role in delivering measurable commercial success alongside meaningful community impact.
About You
You are an inspiring and values-driven leader with a strong track record of delivering impactful brand and marketing strategies in complex, regulated environments. You combine strategic thinking with disciplined execution, bringing clarity of vision while ensuring delivery against ambitious commercial and purpose-led goals.
With deep experience in brand, marketing, and corporate affairs, you are equally comfortable shaping long-term strategy as you are driving day-to-day performance. You make sound, data-informed decisions and balance commercial outcomes with ethical, member-first thinking.
You bring strong stakeholder leadership, with the ability to influence at senior level, align diverse teams, and foster a culture of collaboration and accountability. Your understanding of governance, risk, and regulatory frameworks ensures everything you deliver is both effective and compliant.
Above all, you are passionate about purpose and motivated to create meaningful impact for members and communities, while building a trusted, differentiated brand that stands for something bigger.
About Us
The Newcastle Building Society Group comprises of Newcastle Building Society, Manchester Building Society, Newcastle Financial Advisers and Newcastle Strategic Solutions. Our purpose, connecting our communities with a better financial future inspires and directs our activities.
As an inclusive employer and member owned mutual, we aim to reflect the diverse communities we serve and encourage applications from candidates of all backgrounds. We believe everyone should feel valued, respected, and celebrated for who they are, we want colleagues to feel this is a place they belong. A place to be you.
What do you get in return?
- Financial
- Corporate bonus scheme (on target 20%, up to a maximum 30%)
- Pension scheme (up to 9% employer contribution)
- Annual performance related pay reviews
- Colleague mortgage scheme
- Electric car salary sacrifice scheme
- Life assurance (4x salary) and income protection
- Access to our financial advisers
- Access to a range of high street and online discounts
- Work/Life Balance
- A 35-hour weekly contract - We are happy to talk flexible working and welcome discussions
- 30 days’ annual leave + bank holidays
- The option to buy and sell up to 5 days’ holiday
- Hybrid working (typically 3 days’ home based)
- Above statutory family leave entitlement - 3 months full pay, 3 months half pay, regardless of gender or route to parenthood
- Health and Wellbeing
- Private medical insurance
- Access to a health cash plan through a Medicash scheme
- Access to an employee assistance programme
- Free onsite gym at our Cobalt head office and access to discounted gyms
- Two paid volunteering days each year
- Cycle to work scheme
Recognising there’s no one-size-fits-all approach to recruitment, we’re committed to ensuring every candidate has the opportunity to showcase their full potential throughout the recruitment process. We strive to make our processes as accessible as possible, if there are any ways in which we can provide support or make adjustments, we would love to discuss this with you, you can contact your Recruiter for this vacancy at kate.wilkinson@newcastle.co.uk
Why work here?
People are the focus of absolutely everything we do. We believe in people, we care deeply about their hopes, their dreams and their wellbeing. And that applies equally to our customers, our communities and our colleagues – which means you, if you choose to work here. It’s important to us that you know if you join us we will welcome you, respect you, encourage you and help you to achieve your goals.
Director of Brand, Marketing, Purpose and Corporate Affairs in Newcastle upon Tyne employer: Newcastle Financial Advisers Limited
At Newcastle Building Society, we pride ourselves on being an inclusive employer that values diversity and fosters a supportive work culture. Located in the vibrant Cobalt Business Park, our team enjoys a competitive salary, generous benefits including flexible working options, and a strong commitment to employee wellbeing and development. Join us to make a meaningful impact in our communities while advancing your career in a purpose-driven environment.
Contact Details:
Newcastle Financial Advisers Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Director of Brand, Marketing, Purpose and Corporate Affairs in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company and its values. We want to see how you align with our purpose-led approach, so think about how your experience can contribute to our mission of connecting communities with a better financial future.
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your vision and how you can drive brand and marketing strategies. We’re looking for someone who can inspire and lead, so make sure you showcase your leadership skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Director of Brand, Marketing, Purpose and Corporate Affairs in Newcastle upon Tyne
Some tips for your application 🫡
Show Your Passion:When writing your application, let your passion for purpose-driven work shine through. We want to see how your values align with ours and how you can contribute to creating meaningful impact for our members and communities.
Tailor Your Experience:Make sure to highlight your relevant experience in brand and marketing strategies. We’re looking for someone who can navigate complex environments, so share specific examples that demonstrate your strategic thinking and execution skills.
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured responses that get straight to the heart of your achievements and how they relate to the role. Avoid fluff and focus on what makes you a great fit!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Newcastle Financial Advisers Limited
✨Know Your Purpose
As a candidate for the Director of Brand, Marketing, Purpose and Corporate Affairs, it's crucial to understand the company's purpose and values. Be prepared to discuss how your vision aligns with their mission of connecting communities with a better financial future.
✨Showcase Strategic Thinking
This role requires a blend of strategic thinking and disciplined execution. Prepare examples from your past experiences where you've successfully shaped long-term strategies while also driving day-to-day performance. Highlight your ability to make data-informed decisions that balance commercial outcomes with ethical considerations.
✨Engage with Stakeholders
Demonstrate your strong stakeholder leadership skills by discussing how you've influenced senior-level decisions in previous roles. Be ready to share specific instances where you aligned diverse teams and fostered collaboration to achieve common goals.
✨Prepare for Complex Challenges
Given the complexity of the regulated environment, think about potential challenges the company might face in brand and marketing. Prepare thoughtful insights on how you would approach these challenges, showcasing your problem-solving skills and innovative thinking.
