At a Glance
- Tasks: Lead brand strategy and create impactful campaigns that resonate with our community.
- Company: Join Newcastle Building Society, a member-owned mutual focused on community connection.
- Benefits: Competitive salary, bonus scheme, pension contributions, and flexible working options.
- Other info: Inclusive workplace that values diversity and encourages personal growth.
- Why this job: Shape a purpose-led brand and make a meaningful impact in financial services.
- Qualifications: Proven experience in brand leadership and multi-channel marketing.
The predicted salary is between 85000 - 100000 € per year.
As Head of Brand, you’ll be a driving force behind how our brand comes to life—bringing clarity, creativity and momentum across everything we do. This is a high-impact leadership role where you’ll shape and deliver a compelling brand and content strategy, ensuring our purpose, values and member-first ethos are reflected in every interaction.
You’ll own and evolve our brand narrative and positioning across the Group, creating bold, emotionally engaging campaigns and content that build trust, deepen member and community connection and strengthen our reputation. From always-on engagement to standout brand moments, you’ll ensure every touchpoint is consistent, distinctive and effective.
Working closely with senior leaders, you’ll bring pace and ambition to the Brand & Marketing function—raising creative standards, harnessing insight and data to drive performance, and positioning the organisation as one of the UK’s most financial services distinctive brands. You’ll also lead and inspire a high-performing team, manage agency partners and budgets, and champion a culture that is creative, collaborative and accountable.
You’ll be a strategic and creative brand leader with a strong track record of building and activating modern, purpose-led brands—ideally within a regulated or service-led environment. You combine big-picture thinking with hands-on delivery, and you’re passionate about creating work that genuinely connects with people.
You’re a natural self-starter who thrives on ownership and momentum, with the confidence to influence senior stakeholders and shape direction. You bring strong expertise in brand strategy, storytelling and multi-channel marketing, alongside the ability to simplify complex messages into clear, compelling narratives.
You’ve led and developed teams, built collaborative partnerships and delivered impactful campaigns that drive both commercial outcomes and social value. With sharp judgement, a focus on effectiveness and a passion for elevating brand experiences, you’re ready to make a meaningful impact at scale.
The Newcastle Building Society Group comprises of Newcastle Building Society, Manchester Building Society, Newcastle Financial Advisers and Newcastle Strategic Solutions. Our purpose, connecting our communities with a better financial future inspires and directs our activities.
As an inclusive employer and member owned mutual, we aim to reflect the diverse communities we serve and encourage applications from candidates of all backgrounds. We believe everyone should feel valued, respected, and celebrated for who they are, we want colleagues to feel this is a place they belong. A place to be you.
What do you get in return? As well as receiving a competitive annual salary based on above-market pay scales, our reward package includes:
- Financial: Corporate bonus scheme (on target 15%, up to a maximum 22.5%)
- Pension scheme (up to 9% employer contribution)
- Annual performance related pay reviews
- Colleague mortgage scheme
- Electric car salary sacrifice scheme
- Life assurance (4x salary) and income protection
- Access to our financial advisers
- Access to a range of high street and online discounts
Work/Life Balance: A 35-hour weekly contract - We are happy to talk flexible working and welcome discussions. 30 days’ annual leave +
Head of Brand employer: Newcastle Financial Advisers Limited
At Newcastle Building Society, we pride ourselves on being an inclusive employer that values creativity and collaboration. As the Head of Brand, you'll not only lead a high-performing team but also enjoy a competitive salary and a comprehensive benefits package, including a corporate bonus scheme and flexible working options. Our commitment to employee growth and community connection makes this an exceptional place to build a meaningful career in the heart of Newcastle.
Contact Detail:
Newcastle Financial Advisers Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand
✨Tip Number 1
Network like a pro! Reach out to people in your industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and having your own questions ready. Show them you’re genuinely interested in their brand and mission!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm and keeps you fresh in their minds. We believe this small gesture can make a big difference.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace Head of Brand
Some tips for your application 🫡
Show Your Brand Passion:When you're writing your application, let your passion for branding shine through! Share specific examples of how you've brought brands to life in the past. We want to see your creativity and strategic thinking in action.
Tailor Your Narrative:Make sure to tailor your application to reflect our values and purpose. Highlight experiences that align with our member-first ethos and demonstrate how you can contribute to our mission. We love seeing candidates who get us!
Be Clear and Compelling:Keep your application clear and concise. Use straightforward language to convey your ideas and avoid jargon. Remember, we’re looking for someone who can simplify complex messages into engaging narratives—show us you can do that right from the start!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we stand for.
How to prepare for a job interview at Newcastle Financial Advisers Limited
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand values and recent campaigns. Understand their narrative and how they connect with their community. This will help you articulate how your vision aligns with theirs.
✨Showcase Your Creative Strategy
Prepare to discuss specific examples of past campaigns you've led. Highlight your strategic thinking and how you’ve used data to drive brand performance. Be ready to explain how you can elevate their brand through innovative storytelling.
✨Engage with Senior Stakeholders
Since this role involves influencing senior leaders, practice articulating your ideas clearly and confidently. Think about how you can demonstrate your ability to build collaborative partnerships and inspire teams during the interview.
✨Emphasise Your Impact
Be prepared to discuss the social value and commercial outcomes of your previous work. Share metrics or success stories that illustrate your impact on brand growth and community connection, showing that you understand the importance of both aspects.
