At a Glance
- Tasks: Lead brand strategy and marketing initiatives to drive growth and member engagement.
- Company: Join Newcastle Building Society, a purpose-driven mutual focused on community impact.
- Benefits: Competitive salary, bonus scheme, pension contributions, and flexible working options.
- Other info: Inclusive workplace that values diversity and fosters collaboration.
- Why this job: Shape a meaningful brand experience and make a real difference in communities.
- Qualifications: Proven leadership in brand and marketing within regulated environments.
The predicted salary is between 70000 - 90000 £ per year.
As Director of Brand, Marketing, Purpose and Corporate Affairs, you will lead the development and delivery of a distinctive, purpose-led strategy that drives sustainable growth and deepens member engagement. You’ll be accountable for shaping a compelling, consistent brand experience across all channels—supporting strong commercial outcomes across savings, mortgages, and financial advice.
This is a highly strategic leadership role where you’ll partner with senior stakeholders to identify opportunities, solve complex business challenges, and maximise the impact of brand, marketing, and corporate affairs. You’ll define and embed a clear purpose—bringing it to life through campaigns, customer experience, and community activity—ensuring it is visible in every interaction.
You will lead end-to-end marketing and CRM strategy, overseeing customer acquisition, engagement, and retention, while building strong cross-functional collaboration across the organisation. From driving innovation and digital capability through to managing external reputation and strategic partnerships, you’ll play a pivotal role in delivering measurable commercial success alongside meaningful community impact.
You are an inspiring and values-driven leader with a strong track record of delivering impactful brand and marketing strategies in complex, regulated environments. You combine strategic thinking with disciplined execution, bringing clarity of vision while ensuring delivery against ambitious commercial and purpose-led goals.
With deep experience in brand, marketing, and corporate affairs, you are equally comfortable shaping long-term strategy as you are driving day-to-day performance. You make sound, data-informed decisions and balance commercial outcomes with ethical, member-first thinking.
You bring strong stakeholder leadership, with the ability to influence at senior level, align diverse teams, and foster a culture of collaboration and accountability. Your understanding of governance, risk, and regulatory frameworks ensures everything you deliver is both effective and compliant.
Above all, you are passionate about purpose and motivated to create meaningful impact for members and communities, while building a trusted, differentiated brand that stands for something bigger.
The Newcastle Building Society Group comprises of Newcastle Building Society, Manchester Building Society, Newcastle Financial Advisers and Newcastle Strategic Solutions. Our purpose, connecting our communities with a better financial future inspires and directs our activities.
As an inclusive employer and member owned mutual, we aim to reflect the diverse communities we serve and encourage applications from candidates of all backgrounds. We believe everyone should feel valued, respected, and celebrated for who they are, we want colleagues to feel this is a place they belong. A place to be you.
What do you get in return? As well as receiving a competitive annual salary based on above-market pay scales, our reward package includes:
- Financial - Corporate bonus scheme (on target 20%, up to a maximum 30%), Pension scheme (up to 9% employer contribution), Annual performance related pay reviews, Colleague mortgage scheme, Electric car salary sacrifice scheme, Life assurance (4x salary) and income protection, Access to our financial advisers, Access to a range of high street and online discounts
- Work/Life Balance - A 35-hour weekly contract - We are happy to talk flexible working and welcome discussions, 30 days’ annual leave
Director of Brand, Marketing, Purpose and Corporate Affairs employer: Newcastle Financial Advisers Limited
At Newcastle Building Society, we pride ourselves on being an inclusive employer that values diversity and fosters a collaborative work culture. Located in the vibrant Cobalt Business Park, our team enjoys a competitive salary, generous benefits including a corporate bonus scheme and flexible working options, as well as ample opportunities for personal and professional growth. Join us in making a meaningful impact in our communities while building a trusted brand that stands for something bigger.
Contact Details:
Newcastle Financial Advisers Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Director of Brand, Marketing, Purpose and Corporate Affairs
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend events, and engage on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their brand, values, and recent news. We want you to walk in feeling confident and ready to show how you can contribute to their purpose-led strategy.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with the role of Director of Brand, Marketing, Purpose and Corporate Affairs. We suggest rehearsing with a friend or in front of a mirror to nail that delivery.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm and keeps you top of mind. And remember, apply through our website for the best chance at landing that role!
We think you need these skills to ace Director of Brand, Marketing, Purpose and Corporate Affairs
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Director of Brand, Marketing, Purpose and Corporate Affairs role. Highlight your relevant experience and how it aligns with our purpose-led strategy. We want to see how you can drive sustainable growth and deepen member engagement!
Showcase Your Leadership Skills:In your application, emphasise your track record in leading impactful brand and marketing strategies. We’re looking for someone who can influence at a senior level and foster collaboration across teams, so don’t hold back on sharing your successes!
Be Data-Informed:We love candidates who make sound, data-informed decisions. Include examples of how you've used data to shape your strategies and achieve commercial outcomes. This will show us that you balance commercial success with ethical, member-first thinking.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Newcastle Financial Advisers Limited
✨Know Your Purpose
Before the interview, take some time to reflect on your own values and how they align with the company's purpose. Be ready to discuss how you can contribute to their mission of connecting communities with a better financial future.
✨Showcase Your Strategic Thinking
Prepare examples of past experiences where you've successfully developed and executed brand and marketing strategies. Highlight your ability to solve complex challenges and drive commercial outcomes while maintaining a member-first approach.
✨Engage with Stakeholders
Think about how you’ve influenced senior stakeholders in previous roles. Be prepared to share specific instances where you aligned diverse teams and fostered collaboration, as this is crucial for the role.
✨Demonstrate Compliance Awareness
Familiarise yourself with governance, risk, and regulatory frameworks relevant to the industry. During the interview, express your understanding of these aspects and how they inform your decision-making process.
