At a Glance
- Tasks: Lead brand and marketing strategy to drive growth and member engagement.
- Company: Join Newcastle Building Society, a purpose-driven and inclusive employer.
- Benefits: Competitive salary, bonus scheme, flexible working, and generous leave.
- Other info: Embrace a culture of collaboration and accountability with excellent career development.
- Why this job: Make a meaningful impact while shaping a trusted brand in the community.
- Qualifications: Proven leadership in brand and marketing within complex environments.
The predicted salary is between 60000 - 80000 £ per year.
About the Role
As Director of Brand, Marketing and Purpose, you will lead the development and delivery of a distinctive, purpose‐led strategy that drives sustainable growth and deepens member engagement. You'll be accountable for shaping a compelling, consistent brand experience across all channels—supporting strong commercial outcomes across savings, mortgages, and financial advice. This is a highly strategic leadership role where you'll partner with senior stakeholders to identify opportunities, solve complex business challenges, and maximise the impact of brand, marketing, and corporate affairs. You'll define and embed a clear purpose—bringing it to life through campaigns, customer experience, and community activity—ensuring it is visible in every interaction. You will lead end‐to‐end marketing and CRM strategy, overseeing customer acquisition, engagement, and retention, while building strong cross‐functional collaboration across the organisation. From driving innovation and digital capability through to managing external reputation and strategic partnerships, you'll play a pivotal role in delivering measurable commercial success alongside meaningful community impact.
About You
You are an inspiring and values‐driven leader with a strong track record of delivering impactful brand and marketing strategies in complex, regulated environments. You combine strategic thinking with disciplined execution, bringing clarity of vision while ensuring delivery against ambitious commercial and purpose‐led goals. With deep experience in brand, marketing, and corporate affairs, you are equally comfortable shaping long‐term strategy as you are driving day‐to‐day performance. You make sound, data‐informed decisions and balance commercial outcomes with ethical, member‐first thinking. You bring strong stakeholder leadership, with the ability to influence at senior level, align diverse teams, and foster a culture of collaboration and accountability. Your understanding of governance, risk, and regulatory frameworks ensures everything you deliver is both effective and compliant. Above all, you are passionate about purpose and motivated to create meaningful impact for members and communities, while building a trusted, differentiated brand that stands for something bigger.
About Us
The Newcastle Building Society Group comprises of Newcastle Building Society, Manchester Building Society, Newcastle Financial Advisers and Newcastle Strategic Solutions. Our purpose, connecting our communities with a better financial future inspires and directs our activities. As an inclusive employer and member owned mutual, we aim to reflect the diverse communities we serve and encourage applications from candidates of all backgrounds. We believe everyone should feel valued, respected, and celebrated for who they are, we want colleagues to feel this is a place they belong. A place to be you.
What do you get in return?
- Financial Corporate bonus scheme (on target 20%, up to a maximum 30%)
- Pension scheme (up to 9% employer contribution)
- Annual performance related pay reviews
- Colleague mortgage scheme
- Electric car salary sacrifice scheme
- Life assurance (4x salary) and income protection
- Access to our financial advisers
- Access to a range of high street and online discounts
Work/Life Balance
- A 35‐hour weekly contract – We are happy to talk flexible working and welcome discussions
- 30 days' annual leave + bank holidays
- The option to buy and sell up to 5 days' holiday
- Hybrid working (typically 3 days' home based)
- Above statutory family leave entitlement – 3 months full pay, 3 months half pay, regardless of gender or route to parenthood
Health and Wellbeing
- Private medical insurance
- Access to a health cash plan through a Medicash scheme
- Access to an employee assistance programme
- Free onsite gym at our Cobalt head office and access to discounted gyms
- Two paid volunteering days each year
- Cycle to work scheme
Recognising there's no one‐size‐fits‐all approach to recruitment, we're committed to ensuring every candidate has the opportunity to showcase their full potential throughout the recruitment process. We strive to make our processes as accessible as possible, if there are any ways in which we can provide support or make adjustments, we would love to discuss this with you, you can contact your Recruiter for this vacancy at kate.wilkinson@newcastle.co.uk.
Company: Newcastle Building Society
People are the focus of absolutely everything we do. We believe in people, we care deeply about their hopes, their dreams and their wellbeing. And that applies equally to our customers, our communities and our colleagues – which means you, if you choose to work here. It's important to us that you know if you join us we will welcome you, respect you, encourage you and help you to achieve your goals.
Director of Brand, Marketing, Purpose and Corporate Affairs in Newcastle upon Tyne employer: Newcastle Building Society
Newcastle Building Society is an exceptional employer that prioritises the well-being and growth of its employees while fostering a culture of inclusivity and purpose. With a competitive salary and comprehensive benefits package, including flexible working options and generous leave entitlements, we empower our team to thrive both professionally and personally. Our commitment to community impact and ethical practices ensures that every employee can contribute to meaningful change, making this a rewarding place to build a career.
Contact Details:
Newcastle Building Society Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Director of Brand, Marketing, Purpose and Corporate Affairs in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Reach out to your connections and let them know you're on the hunt for a Director of Brand role. You never know who might have the inside scoop on opportunities or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews by researching the company’s values and recent projects. Show them you’re not just another candidate; you’re genuinely interested in their mission and how you can contribute to their purpose-led strategy.
✨Tip Number 3
Practice your pitch! Be ready to articulate your vision for brand and marketing strategies. Highlight your past successes and how they align with the company’s goals. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Director of Brand, Marketing, Purpose and Corporate Affairs in Newcastle upon Tyne
Some tips for your application 🫡
Show Your Passion for Purpose:When writing your application, make sure to highlight your passion for purpose-driven work. We want to see how you connect with our mission of creating a better financial future for our communities.
Be Strategic and Specific:In your application, be strategic about showcasing your experience. Use specific examples that demonstrate your ability to shape impactful brand and marketing strategies in complex environments—this is key for us!
Tailor Your Application:Don’t just send a generic application! Tailor it to reflect the skills and experiences that align with the Director of Brand, Marketing, Purpose and Corporate Affairs role. We love seeing candidates who take the time to connect their background with our needs.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Newcastle Building Society
✨Know Your Purpose
Before the interview, take some time to reflect on your own values and how they align with the company's purpose. Be ready to discuss how you can bring this purpose to life through brand and marketing strategies.
✨Showcase Your Strategic Thinking
Prepare examples of past experiences where you've successfully shaped long-term strategies or solved complex business challenges. Highlight your ability to balance commercial outcomes with ethical considerations, as this role demands a strong focus on member-first thinking.
✨Engage with Stakeholders
Think about how you've influenced senior stakeholders in previous roles. Be prepared to share specific instances where you've aligned diverse teams and fostered collaboration, as this will be crucial for the Director position.
✨Demonstrate Data-Driven Decision Making
Familiarise yourself with key metrics relevant to brand and marketing performance. Be ready to discuss how you've used data to inform decisions and drive results, showcasing your disciplined execution and strategic mindset.
