At a Glance
- Tasks: Lead brand strategy and create engaging campaigns that resonate with our community.
- Company: Join Newcastle Building Society, a member-owned mutual focused on community and financial futures.
- Benefits: Competitive salary, bonus scheme, flexible working, and generous leave policies.
- Other info: Inclusive workplace with opportunities for personal and professional growth.
- Why this job: Make a meaningful impact by shaping a purpose-led brand in a dynamic environment.
- Qualifications: Proven experience in brand leadership and multi-channel marketing.
The predicted salary is between 85000 - 100000 € per year.
About the Role
As Head of Brand, you’ll be a driving force behind how our brand comes to life—bringing clarity, creativity and momentum across everything we do. This is a high-impact leadership role where you’ll shape and deliver a compelling brand and content strategy, ensuring our purpose, values and member-first ethos are reflected in every interaction.
You’ll own and evolve our brand narrative and positioning across the Group, creating bold, emotionally engaging campaigns and content that build trust, deepen member and community connection and strengthen our reputation. From always-on engagement to standout brand moments, you’ll ensure every touchpoint is consistent, distinctive and effective.
Working closely with senior leaders, you’ll bring pace and ambition to the Brand & Marketing function—raising creative standards, harnessing insight and data to drive performance, and positioning the organisation as one of the UK’s most financial services distinctive brands. You’ll also lead and inspire a high-performing team, manage agency partners and budgets, and champion a culture that is creative, collaborative and accountable.
About You
You’ll be a strategic and creative brand leader with a strong track record of building and activating modern, purpose-led brands—ideally within a regulated or service-led environment. You combine big-picture thinking with hands-on delivery, and you’re passionate about creating work that genuinely connects with people.
You’re a natural self-starter who thrives on ownership and momentum, with the confidence to influence senior stakeholders and shape direction. You bring strong expertise in brand strategy, storytelling and multi-channel marketing, alongside the ability to simplify complex messages into clear, compelling narratives.
You’ve led and developed teams, built collaborative partnerships and delivered impactful campaigns that drive both commercial outcomes and social value. With sharp judgement, a focus on effectiveness and a passion for elevating brand experiences, you’re ready to make a meaningful impact at scale.
About Us
The Newcastle Building Society Group comprises of Newcastle Building Society, Manchester Building Society, Newcastle Financial Advisers and Newcastle Strategic Solutions. Our purpose, connecting our communities with a better financial future inspires and directs our activities.
As an inclusive employer and member owned mutual, we aim to reflect the diverse communities we serve and encourage applications from candidates of all backgrounds. We believe everyone should feel valued, respected, and celebrated for who they are, we want colleagues to feel this is a place they belong. A place to be you.
What do you get in return?
- Financial Corporate bonus scheme (on target 15%, up to a maximum 22.5%)
- Pension scheme (up to 9% employer contribution)
- Annual performance related pay reviews
- Colleague mortgage scheme
- Electric car salary sacrifice scheme
- Life assurance (4x salary) and income protection
- Access to our financial advisers
- Access to a range of high street and online discounts
Work/Life Balance
- A 35-hour weekly contract - We are happy to talk flexible working and welcome discussions
- 30 days’ annual leave + bank holidays
- The option to buy and sell up to 5 days’ holiday
- Hybrid working (typically 3 days’ home based)
- Above statutory family leave entitlement - 3 months full pay, 3 months half pay, regardless of gender or route to parenthood
Health and Wellbeing
- Private medical insurance
- Access to a health cash plan through a Medicash scheme
- Access to an employee assistance programme
- Free onsite gym at our Cobalt head office and access to discounted gyms
- Two paid volunteering days each year
- Cycle to work scheme
Recognising there’s no one-size-fits-all approach to recruitment, we’re committed to ensuring every candidate has the opportunity to showcase their full potential throughout the recruitment process. We strive to make our processes as accessible as possible, if there are any ways in which we can provide support or make adjustments, we would love to discuss this with you.
Head of Brand employer: Newcastle Building Society
Newcastle Building Society is an exceptional employer that prioritises a member-first ethos and fosters a creative, collaborative work culture. With a competitive salary and comprehensive benefits package, including flexible working options, generous leave entitlements, and a strong focus on employee wellbeing, we empower our team to thrive both personally and professionally. Join us in making a meaningful impact within the community while enjoying opportunities for growth and development in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Newcastle Building Society. A friendly chat can open doors and give you insights that might just help you land that Head of Brand role.
✨Tip Number 2
Show off your creativity! When you get the chance to present yourself, think outside the box. Use visuals or storytelling techniques to demonstrate how you can bring the brand to life—just like they want!
✨Tip Number 3
Prepare for the interview by diving deep into their brand values and recent campaigns. Be ready to discuss how you can elevate their brand narrative and connect with their community—show them you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and making a meaningful impact.
We think you need these skills to ace Head of Brand
Some tips for your application 🫡
Show Your Brand Passion:When you're writing your application, let your passion for branding shine through! Share examples of how you've brought brands to life in the past and how you can do the same for us at StudySmarter.
Tailor Your Narrative:Make sure to tailor your application to reflect our values and ethos. We want to see how your experience aligns with our mission of connecting communities with a better financial future—so don’t hold back!
Be Clear and Compelling:Remember, clarity is key! Simplify complex ideas into engaging narratives that showcase your strategic thinking. We love a good story, especially when it’s about how you’ve made an impact in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Newcastle Building Society
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand values and recent campaigns. Understand their narrative and how they connect with their community. This will help you articulate how your vision aligns with theirs.
✨Showcase Your Creative Strategy
Prepare to discuss specific examples of past campaigns you've led. Highlight your strategic thinking and how you’ve used data to drive brand performance. Be ready to explain how you can elevate their brand through innovative storytelling.
✨Engage with Senior Stakeholders
Think about how you can demonstrate your ability to influence senior leaders. Prepare questions that show your understanding of their challenges and how you can help shape their direction. This shows you're not just a doer but a thinker.
✨Emphasise Team Leadership and Collaboration
Be ready to talk about your experience in leading high-performing teams. Share how you foster collaboration and creativity within your team, and how you’ve built partnerships that have driven impactful results. This is key for a leadership role.
