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- Tasks: Create and optimise SEO content, manage site structure, and collaborate with design teams.
- Company: Zib Digital is a dynamic digital marketing agency in Australia and New Zealand, focused on real business growth.
- Benefits: Enjoy a competitive salary, a fun work culture, and the chance to work with a talented team.
- Why this job: Join a fast-paced, high-performing environment where your ideas matter and impact real business outcomes.
- Qualifications: 2+ years in SEO content or copywriting, strong on-page SEO knowledge, and experience with GA4.
- Other info: Tailored applications are a must; show us why you want to be part of Zib!
The predicted salary is between 28800 - 43200 £ per year.
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This advert is written by our leadership team so it is authentic and open.
Zib Digital is a specialist digital marketing agency operating in Australia and New Zealand.
But we have some big differences to what most expect:
Specialise in digital strategy, SEO, Adwords, social media and web cx
Operate the largest SEO team in New Zealand
Responsible for over 1000 brands in a diverse range of industries
Global reach .. UK, Canada, Australia, NZ, USA and many more
Entrepreneurs at heart so we’ve stayed dynamic, nimble and practical
Our obsession is growing the client’s business not just selling digital
We’re here to connect businesses and customers with clever online marketing – it’s that simple.
We keep things simple so enjoy the read…
Who are we looking for?
A commercially minded SEO specialist with an eye for on page content.
You’ll shape site structure, craft persuasive copy, and apply on-page best practice across key page types. You’ll have dedicated technical SEO support, collaborating closely to make sure your content is easily discovered and delivers standout results.
Why Zib?
We’re not your average agency. While others chase vanity metrics, we focus on what actually moves the needle. Our 100+ strong production team backs our strategy-led approach, and our clients stay with us because we make digital marketing deliver measurable business growth.
What’s the culture like?
Fast-paced. High-performing. Seriously fun. Zib is a company filled with ambition and energy. We back our people, value expertise, and love big ideas. If you’re driven, commercially minded, and love solving real business problems – this is your kind of environment.
What you’ll be doing
- Turning keyword intent into page outlines, briefs, and content calendars
- Writing and optimising SEO content for websites, landing pages, blogs, and location pages
- Implementing on-page best practice: titles/meta, headers (H1–H3), internal linking and anchors
- Building topic clusters and pillar pages; strengthening E-E-A-T (author bios, sourcing, citations)
- Optimising for SERP features (featured snippets, People Also Ask, images/video) and improving CTR with compelling titles/meta
- Collaborating with design/dev to align layouts and UX with content goals (technical heavy lifting handled by our SEO tech team)
- Measuring performance in GA4 and Search Console; reporting insights and next actions tied to business outcomes
- Leading our internal team of copywriters to scale quality and consistency
What you’ll need to bring
- 2+ years’ experience in SEO content or copywriting (agency or in-house)
- Strong grasp of on-page SEO: metadata, internal linking strategy, header hierarchy, semantic structure
- Hands-on experience writing/editing across multiple industries and page types
- Working knowledge of GA4, Google Search Console, and at least one research/optimisation suite (Ahrefs/Semrush, etc.)
- Clear communication and commercial thinking; calm, self-driven mindset with ownership of outcomes
- High standards of written accuracy and tone adaptability
- Nice to have: schema basics (FAQ/Article/Product), local SEO content (GBP, NAP on-page)
Where you’ll be based:
Our Zib Digital NZ office in Christchurch, reporting to our Head of SEO. This is an in-house role.
A competitive package is on offer for an outstanding team member.
How to apply:
We’re only interested in applications that show you really want to be part of Zib. That means no generic cover letters, and if no letter – we don’t look at the CV.
Please send us a tailored cover letter or a short video alongside your CV to show us why you belong on our team.
We look forward to meeting you.
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Number of applicants
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Your application will include the following questions:
- Which of the following statements best describes your right to work in New Zealand?
- How many years\’ experience do you have as a Search Engine Optimisation Specialist?
- Do you have experience with Search Engine Optimisation (SEO)?
- How many years\’ experience do you have in digital marketing?
To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory / salary below minimum wage.
What can I earn as a Search Engine Optimisation Specialist
#J-18808-Ljbffr
SEO Specialist employer: New Zealand Skills and Education Group
Contact Detail:
New Zealand Skills and Education Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Specialist
✨Tip Number 1
Familiarise yourself with Zib Digital's unique approach to SEO. They focus on measurable business growth rather than vanity metrics, so be prepared to discuss how your strategies can directly impact client success.
✨Tip Number 2
Showcase your understanding of on-page SEO best practices. Be ready to provide examples of how you've successfully implemented strategies like metadata optimisation and internal linking in your previous roles.
✨Tip Number 3
Highlight your experience with tools like GA4 and Google Search Console. Discuss specific instances where you've used these tools to measure performance and derive actionable insights that led to improved results.
✨Tip Number 4
Prepare a tailored cover letter or a short video that reflects your passion for the role and the company. Make sure to convey why you want to be part of Zib Digital and how your skills align with their mission.
We think you need these skills to ace SEO Specialist
Some tips for your application 🫡
Tailor Your Cover Letter: Zib Digital specifically requests a tailored cover letter. Make sure to highlight your relevant experience in SEO and how it aligns with their focus on measurable business growth. Avoid generic statements and show genuine enthusiasm for the role.
Showcase Your SEO Skills: In your CV, emphasise your 2+ years of experience in SEO content or copywriting. Detail your hands-on experience with on-page SEO techniques, including metadata, internal linking, and header hierarchy, as these are crucial for the role.
Include Relevant Tools Experience: Mention your familiarity with tools like GA4, Google Search Console, and optimisation suites such as Ahrefs or Semrush. This will demonstrate your technical proficiency and ability to measure performance effectively.
Prepare for Application Questions: Be ready to answer specific questions about your right to work in New Zealand and your years of experience in SEO and digital marketing. Prepare concise and honest responses that reflect your qualifications and experiences.
How to prepare for a job interview at New Zealand Skills and Education Group
✨Tailor Your Application
Make sure your cover letter or video application is specifically tailored to Zib Digital. Highlight your passion for their unique approach to SEO and digital marketing, and explain why you want to be part of their team.
✨Showcase Your SEO Knowledge
Be prepared to discuss your experience with on-page SEO techniques, including metadata, internal linking, and header hierarchy. Bring examples of your past work that demonstrate your ability to optimise content effectively.
✨Demonstrate Commercial Thinking
Zib Digital values commercially minded individuals. Be ready to discuss how your SEO strategies have contributed to measurable business growth in previous roles, and how you can apply this mindset to their clients.
✨Prepare for Technical Questions
Since you'll be collaborating with a technical SEO team, brush up on your knowledge of tools like GA4 and Google Search Console. Be ready to discuss how you've used these tools to measure performance and report insights in the past.
