At a Glance
- Tasks: Plan and deliver exciting marketing campaigns to boost footfall in the West End.
- Company: Join a global partnership representing top retail and leisure destinations.
- Benefits: Enjoy 26 days holiday, private health insurance, and flexible working options.
- Other info: Dynamic team environment with opportunities for creativity and growth.
- Why this job: Make a real impact on one of the world's most iconic shopping streets.
- Qualifications: Experience in consumer marketing and excellent organisational skills required.
The predicted salary is between 29700 - 36300 £ per year.
New West End Company is a global business partnership of 800 retail, restaurant, hotel, office and property owners in the world’s top shopping and leisure destination.
We work across 125 streets, anchored by Bond Street, Oxford Street and Regent Street, representing 175,000 employees.
We work in partnership delivering transformational projects, sustainable place management, destination marketing, advocacy, inward investment and commercial insights.
Job Purpose
The Destination Marketing Executive will be responsible for playing an important role in the planning, delivery and analysis of consumer marketing campaigns that drive footfall, spend and engagement on Oxford Street, Bond Street and in the broader West End.
The Destination Marketing Executive will provide support to the marketing department in all aspects of marketing projects, helping to organise physical and digital creative campaigns to encourage more people to visit the West End more often.
Responsibilities include general day-to-day support of all marketing activities, managing member outreach, helping to drive and deliver new initiatives, carrying out campaign analysis, coordination of impactful campaigns, events, services, partnerships and promotional activations, leading proactive relationships with members and measuring success.
Key Responsibilities
- Reporting into the Destination Marketing Manager and working closely with the Head of Destination Marketing to ensure all marketing activity is aligned with the marketing strategy.
- Working with the marketing team in the running of events, campaigns, activations, and a dedicated tourism programme for key international territories.
- Working on the development and implementation of campaigns and always-on activity to increase brand awareness and drive web traffic, newsletter sign-ups and footfall.
- Management of monthly consumer newsletters.
- Proactive stakeholder engagement – meeting members regularly to mine for suitable stories for our channels.
- Management of content calendar and storytelling pipeline, managing third party writers, and ensuring timely publishing of articles on relevant channels.
- Working closely with our key agencies including: PR agencies UK & US, SEO and Digital, Social Media, Event
- Create engaging content for digital channels, including websites, social media, email marketing and online campaigns.
- Stay updated on industry trends to bring fresh and innovative ideas to campaigns.
- Conduct market and competitor research to identify emerging trends, visitor needs and opportunities for destination growth.
- To process supplier invoices for approval and payment.
- To act as initial point of contact for members who wish to work with us.
- Daily maintenance and monitoring of destination website with support of third-party agency.
- Management of community management and content creation for social channels.
Requirements
- Proven experience in consumer marketing.
- Excellent organisational skills, ability to prioritise and multitask.
- Need for attention to detail, ability to proof copy.
- Highly organised and adaptable, proactive and anticipative.
- Excellent people skills and a flexible can-do approach.
- Ability to work well within a team environment.
- Proven stakeholder management and ability to build strong relationships to deliver successful results.
- Demonstrable knowledge of high street retail and luxury brands.
- Effective time management, experience of working under pressure and towards a tight deadline.
- Proficiency in MS Office, project management tools, and reporting software.
- Highly proactive, self-motivated, and able to prioritise workload effectively.
- Creative thinker, with excellent problem-solving skills.
- Content creation for digital and social channels.
Desirable but not required experience
- Experience working with Google Analytics, Meta ads and Mailchimp.
- Marketing experience in fashion, retail, hospitality, destination or tourism sectors.
- Experience using AI and AI tools.
- 26 days holiday + 1 extra day for your birthday + all UK Bank Holidays
- Learning and development budget
- Discretionary annual bonus scheme
- Access to BUPA private health insurance (including online GP appointments available 24/7)
- Enhanced maternity & paternity leave
- Pension contribution matched up to 5%
- Long Service Awards
- Group Life Assurance
- Electric car scheme
- Flexible working options
- Cycle to work scheme
- Season ticket loan scheme
For further information, please contact Kristina Abela at kristina. abela@newwestend. com.
New West End Company is committed to fostering a diverse and inclusive workplace and encourages applications from all backgrounds.
By submitting your application, you agree that New West End Company may process and store your personal data in accordance with our Privacy Policy.
We will retain your details for up to 12 months for future job opportunities unless you request deletion sooner.
You can withdraw your consent at any time by contacting Kristina Abela via email on kristina. abela@newwestend. com.
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Destination Marketing Executive in West End employer: New West End Company
New West End Company is an exceptional employer that prioritises a vibrant and inclusive workplace culture, making it an ideal environment for the Office & Culture Coordinator role. With a strong focus on employee engagement, comprehensive benefits including enhanced leave policies and private health insurance, and ample opportunities for professional growth, employees are empowered to thrive both personally and professionally. Located in a dynamic area, the company fosters collaboration and creativity, ensuring that every team member feels valued and supported in their contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Destination Marketing Executive in West End
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for New West End Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like New West End Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with New West End Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at New West End Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Destination Marketing Executive in West End
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit New West End Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of New West End Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about New West End Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at New West End Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at New West End Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At New West End Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
