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For Companies At a Glance
- Tasks: Lead B2B marketing strategy, create campaigns, and enhance digital presence.
- Company: Join a reputable B2B firm with a strong client base and ambitious growth plans.
- Benefits: Enjoy a hybrid work structure and the chance to shape marketing initiatives.
- Why this job: Be part of a close-knit leadership team and make a lasting impact on the company.
- Qualifications: Experience in B2B marketing, Salesforce, and lead generation is essential.
- Other info: Work directly with the CEO and have the opportunity to modernise a legacy organisation.
The predicted salary is between 43200 - 72000 £ per year.
A long-established and highly reputable B2B organisation with a strong client base among FTSE companies and multinationals is hiring a Head of Marketing & Lead Generation. Backed by a long-term investment strategy and led by a close-knit, experienced leadership team, the company is entering a new growth phase, building on their already strong client base and international footprint, modernising its digital presence, and building out its marketing function to drive the creation of leads and new business.
This is a hands-on, strategic leadership role for someone who thrives in B2B environments where results are measured, data matters, and creativity is paired with accountability. You’ll be tasked with building a powerful lead generation engine, evolving the brand’s digital footprint, and transforming how the business captures and converts opportunity.
It’s an exciting challenge for someone ready to take ownership and build something long-term. Joining as a member of the leadership team you will have the ability to influence strategy and lead on marketing initiatives.
The Role
You’ll lead on all things marketing, from high-level strategy to campaign execution, with a focus on delivering commercial return. That includes:
- Owning the B2B marketing strategy across digital channels (SEO, paid, content, LinkedIn, digital PR, email)
- Building lead gen campaigns that sequence effectively through Salesforce
- Improving use of CRM to professionalise outreach, capture analytics, and drive account growth
- Helping the sales and account teams work smarter through better marketing ops and clear performance data
- Creating content and experiences (including events) that generate qualified inbound and outbound leads
- Developing marketing dashboards and reporting tools for the CEO and leadership team
- Partnering with external agencies (PR, digital, creative) while also being able to deliver in-house where needed
About You
You’re a commercially-minded B2B marketer with experience in professional services, think marketing teams in accountancy, legal, executive search or consulting. You know what it means to generate leads in a high-trust, relationship-led environment, and you’re confident building marketing infrastructure that supports measurable growth.
You’ll need to bring:
- Strong experience across B2B digital marketing and lead generation
- A solid grasp of Salesforce and CRM best practice, with the ability to sequence, automate and report
- SEO, content marketing, and LinkedIn know-how - not just managing agencies (as the majority of this will be done in-house) but setting the strategy
- The ability to track and quantify results - spend vs. return and translate that into insight for senior stakeholders
- A hands-on approach: you know how to get things done and are comfortable not having a big team
- Experience delivering B2B events and marketing to international audiences will be advantageous
Why Apply?
- Join a highly respected business with a loyal, long-serving team and ambitious growth plans
- Step into a newly created role with full senior backing and real room to shape the commercial strategy
- Make a meaningful, long-term move, this is a role for someone who wants to build and stay
- Work directly with the CEO and senior team on brand, pipeline, and performance
- Help transform a legacy organisation into a modern, data-led marketing function
Please apply with a copy of your CV and salary expectations.
Head of Marketing & Lead Generation employer: New Town Partnership
Contact Detail:
New Town Partnership Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing & Lead Generation
✨Tip Number 1
Network with professionals in the B2B marketing space, especially those who have experience in lead generation and digital marketing. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends that could benefit your application.
✨Tip Number 2
Familiarise yourself with Salesforce and CRM best practices, as these are crucial for the role. Consider taking a short course or certification to demonstrate your commitment and knowledge in using these tools effectively.
✨Tip Number 3
Showcase your understanding of SEO and content marketing by engaging with relevant online communities or forums. Share insights and participate in discussions to build your credibility and visibility in the field.
✨Tip Number 4
Prepare to discuss specific examples of successful lead generation campaigns you've managed in the past. Be ready to explain your approach, the results achieved, and how you measured success, as this will highlight your hands-on experience and strategic thinking.
We think you need these skills to ace Head of Marketing & Lead Generation
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and lead generation. Focus on quantifiable achievements, such as successful campaigns or growth metrics, to demonstrate your impact.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Emphasise your strategic mindset and hands-on approach, and explain how your skills align with their goals for modernising their marketing function.
Showcase Digital Marketing Expertise: In your application, highlight your experience with digital channels like SEO, content marketing, and CRM systems. Provide examples of how you've successfully implemented these strategies in previous roles.
Express Your Vision: Convey your vision for the marketing strategy in your application. Discuss how you would build a lead generation engine and improve the brand's digital footprint, demonstrating your forward-thinking approach.
How to prepare for a job interview at New Town Partnership
✨Showcase Your B2B Expertise
Make sure to highlight your experience in B2B marketing, especially in professional services. Be prepared to discuss specific campaigns you've led and the measurable results they achieved.
✨Demonstrate Your Hands-On Approach
This role requires a hands-on leader. Share examples of how you've successfully executed marketing strategies without relying heavily on a large team. Emphasise your ability to get things done efficiently.
✨Familiarise Yourself with Salesforce
Since the role involves building lead generation campaigns through Salesforce, brush up on your knowledge of the platform. Be ready to discuss how you've used CRM systems to enhance marketing efforts and drive growth.
✨Prepare for Strategic Discussions
As a member of the senior leadership team, you'll need to influence strategy. Prepare to discuss how you would approach developing a B2B marketing strategy that aligns with the company's growth objectives and how you would report on its success.
