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- Tasks: Lead B2B marketing strategy and execute campaigns to drive lead generation.
- Company: Join a reputable B2B organisation with a strong client base and ambitious growth plans.
- Benefits: Enjoy a hybrid work structure and the chance to shape commercial strategy.
- Why this job: Be part of a close-knit leadership team and transform marketing into a data-driven function.
- Qualifications: Experience in B2B digital marketing, Salesforce, and lead generation is essential.
- Other info: Work directly with the CEO and have real influence on brand and performance.
The predicted salary is between 43200 - 72000 £ per year.
Reports to CEO - Part of the Senior Leadership Team
Office - Near Oxford Circus (hybrid structure but majority of the week on-site)
A long-established and highly reputable B2B organisation with a strong client base among FTSE companies and multinationals is hiring a Head of Marketing & Lead Generation. Backed by a long-term investment strategy and led by a close-knit, experienced leadership team, the company is entering a new growth phase, building on their already strong client base and international footprint, modernising its digital presence, and building out its marketing function to drive the creation of leads and new business.
This is a hands-on, strategic leadership role for someone who thrives in B2B environments where results are measured, data matters, and creativity is paired with accountability. You’ll be tasked with building a powerful lead generation engine, evolving the brand’s digital footprint, and transforming how the business captures and converts opportunity.
It’s an exciting challenge for someone ready to take ownership and build something long-term. Joining as a member of the leadership team you will have the ability to influence strategy and lead on marketing initiatives.
The Role
You’ll lead on all things marketing, from high-level strategy to campaign execution, with a focus on delivering commercial return. That includes:
- Owning the B2B marketing strategy across digital channels (SEO, paid, content, LinkedIn, digital PR, email)
- Building lead gen campaigns that sequence effectively through Salesforce
- Improving use of CRM to professionalise outreach, capture analytics, and drive account growth
- Helping the sales and account teams work smarter through better marketing ops and clear performance data
- Creating content and experiences (including events) that generate qualified inbound and outbound leads
- Developing marketing dashboards and reporting tools for the CEO and leadership team
- Partnering with external agencies (PR, digital, creative) while also being able to deliver in-house where needed
About You
You’re a commercially-minded B2B marketer with experience in professional services, think marketing teams in accountancy, legal, executive search or consulting. You know what it means to generate leads in a high-trust, relationship-led environment, and you’re confident building marketing infrastructure that supports measurable growth.
You’ll need to bring:
- Strong experience across B2B digital marketing and lead generation
- A solid grasp of Salesforce and CRM best practice, with the ability to sequence, automate and report
- SEO, content marketing, and LinkedIn know-how - not just managing agencies (as the majority of this will be done in-house) but setting the strategy
- The ability to track and quantify results - spend vs. return and translate that into insight for senior stakeholders
- A hands-on approach: you know how to get things done and are comfortable not having a big team
- Experience delivering B2B events and marketing to international audiences will be advantageous
Why Apply?
- Join a highly respected business with a loyal, long-serving team and ambitious growth plans
- Step into a newly created role with full senior backing and real room to shape the commercial strategy
- Make a meaningful, long-term move, this is a role for someone who wants to build and stay
- Work directly with the CEO and senior team on brand, pipeline, and performance
- Help transform a legacy organisation into a modern, data-led marketing function
Please apply with a copy of your CV and salary expectations. New Town Partnership are acting as retained search advisors to this search and all applications.
Head of Marketing & Lead Generation employer: New Town Partnership
Contact Detail:
New Town Partnership Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing & Lead Generation
✨Tip Number 1
Network with professionals in the B2B marketing space, especially those who have experience in lead generation and digital marketing. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends that could benefit your application.
✨Tip Number 2
Familiarise yourself with Salesforce and CRM best practices, as these are crucial for the role. Consider taking a short online course or certification to demonstrate your commitment and knowledge in using these tools effectively.
✨Tip Number 3
Showcase your understanding of SEO and content marketing by creating a portfolio of successful campaigns you've led. This will not only highlight your skills but also provide tangible evidence of your ability to drive results in a B2B environment.
✨Tip Number 4
Prepare to discuss specific metrics and outcomes from your previous roles during interviews. Be ready to explain how you tracked and quantified results, as this will be key in demonstrating your strategic mindset and hands-on approach to marketing.
We think you need these skills to ace Head of Marketing & Lead Generation
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B marketing and lead generation. Focus on specific achievements that demonstrate your ability to drive results, particularly in digital marketing and CRM usage.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Emphasise your strategic mindset and hands-on approach, and explain how your skills align with their goals for modernising their marketing function.
Showcase Relevant Experience: In your application, provide examples of past campaigns you've led, particularly those that involved SEO, content marketing, and lead generation. Highlight your familiarity with Salesforce and how you've used it to improve marketing operations.
Express Your Vision: Convey your vision for the role in your application. Discuss how you would approach building a lead generation engine and evolving the brand's digital presence, demonstrating your strategic thinking and creativity.
How to prepare for a job interview at New Town Partnership
✨Showcase Your B2B Marketing Expertise
Make sure to highlight your experience in B2B marketing, especially in professional services. Be prepared to discuss specific campaigns you've led and the measurable results they achieved.
✨Demonstrate Your Data-Driven Approach
Since this role focuses on data and analytics, come ready to explain how you've used data to inform marketing strategies. Discuss your familiarity with Salesforce and CRM best practices, and be ready to share examples of how you've tracked and quantified results.
✨Prepare for Strategic Discussions
As a member of the senior leadership team, you'll need to influence strategy. Think about how you can contribute to the company's growth phase and be ready to discuss your vision for evolving their digital presence and lead generation efforts.
✨Be Ready to Talk About Collaboration
This role involves partnering with external agencies and working closely with sales and account teams. Prepare examples of how you've successfully collaborated in the past and how you plan to foster teamwork in this new position.
