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- Tasks: Lead marketing efforts for a top KBB brand, focusing on customer journeys and ROI.
- Company: Join a leading brand in the high-end kitchen, bathroom, and bedroom market.
- Benefits: Enjoy a competitive pay range and the chance to shape marketing strategies.
- Why this job: Make a real impact in a dynamic environment while enhancing your marketing skills.
- Qualifications: Experience in multichannel retail and leadership roles is essential.
- Other info: This is a six-month contract with on-site work 3-4 days a week.
The predicted salary is between 43200 - 72000 £ per year.
My client, a leading KBB brand focusing on the higher end of the market, is looking for a retail marketing leader with experience in longer customer journeys from lead generation to sale, to run their function for a period of six months.
The priority focus areas are around clarity of spend and ROI of marketing activity across in store activation, brand awareness and lead generation, and professionalising the marketing function to enable a permanent Head of to operate with a simpler, more functional organisation design with streamlined systems and processes.
The second focus is to get a clear view on the end to end customer journey by communicating more effectively with the store managers and by delivering and reporting on marketing activity as one team with one outcome in mind.
The ideal candidate will have multichannel retail experience in bigger ticket items at Head of level. Experience in a decentralised model - either operating as Head of at Group or with Franchise customers, is preferred.
The individual is expected to be on site 3-4 days per week.
Seniority level: Mid-Senior level
Employment type: Contract
Job function: Marketing
Industries: Retail and Retail Furniture and Home Furnishings
Interim Head of Marketing employer: New Street Consulting Group (NSCG)
Contact Detail:
New Street Consulting Group (NSCG) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Head of Marketing
✨Tip Number 1
Familiarise yourself with the specific KBB (kitchen, bedroom, bathroom) market trends and customer behaviours. Understanding the nuances of higher-end retail marketing will help you stand out as a candidate who is not only knowledgeable but also passionate about the industry.
✨Tip Number 2
Network with professionals in the retail marketing space, especially those with experience in multichannel strategies. Engaging with others in the field can provide insights into the role and may even lead to referrals or recommendations.
✨Tip Number 3
Prepare to discuss your previous experiences in managing customer journeys from lead generation to sale. Be ready to share specific examples of how you've improved ROI on marketing activities, as this will be crucial for the role.
✨Tip Number 4
Demonstrate your ability to work collaboratively with store managers and other teams. Highlight any past experiences where you successfully aligned marketing efforts with sales objectives, as this will show your capability to deliver results as part of a unified team.
We think you need these skills to ace Interim Head of Marketing
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements. Highlight your experience in retail marketing, particularly in managing longer customer journeys and ROI-focused activities.
Tailor Your CV: Customise your CV to reflect your relevant experience in multichannel retail and leadership roles. Emphasise your achievements in previous positions that align with the focus areas mentioned in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the company's needs. Discuss how your background in decentralised models and collaboration with store managers can contribute to their goals.
Highlight Key Skills: In your application, make sure to highlight skills such as strategic planning, communication, and data analysis. These are crucial for the role and will demonstrate your capability to professionalise the marketing function.
How to prepare for a job interview at New Street Consulting Group (NSCG)
✨Understand the Customer Journey
Make sure you can articulate the end-to-end customer journey, especially in a retail context. Be prepared to discuss how you've improved customer experiences in previous roles and how you would apply that knowledge to this position.
✨Showcase Your Marketing ROI Skills
Since the role focuses on clarity of spend and ROI, come equipped with examples of how you've measured and reported on marketing activities in the past. Highlight any specific metrics or tools you used to track success.
✨Demonstrate Leadership in Decentralised Models
If you have experience in a decentralised model, be ready to share your insights on managing teams across different locations. Discuss how you foster communication and collaboration among store managers and marketing teams.
✨Prepare for Multichannel Marketing Discussions
Given the emphasis on multichannel retail experience, prepare to discuss your strategies for integrating various marketing channels. Share specific campaigns you've led that successfully engaged customers across multiple touchpoints.
