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- Tasks: Drive demand and sales for innovative workshops and accelerators in a dynamic consultancy.
- Company: Join New Scaler, a forward-thinking UK consultancy simplifying AI and tech solutions.
- Benefits: Flexible hybrid work, competitive day rate, and the chance to shape marketing strategies.
- Why this job: Make a real impact by turning ideas into business value with high autonomy.
- Qualifications: 5+ years in B2B marketing, experience selling workshops, and a commercial mindset.
- Other info: Work closely with the founder and enjoy measurable success in a fast-paced environment.
New Scaler is a UK-based consultancy delivering outcome-led AI, cyber security, and secure productivity solutions for SMB and mid-market organisations. We specialise in fixed-scope workshops and accelerators that help clients reduce risk, improve efficiency, and prepare for AI adoption. Our work sits at the intersection of technology, security, and commercial value. We work closely with decision-makers and focus on results, not experimentation for its own sake.
This is a fractional role for a Growth Marketing Manager, working 2-3 days per week, hybrid from Maidenhead or remote within the UK. Your primary responsibility is to drive demand and sales for New Scaler’s paid workshops and accelerators. These are defined, time-bound engagements. You will own the marketing-to-revenue motion. Your focus is turning clear offers into booked discovery calls and sold workshops. You will work directly with the founder and operate with high autonomy and clear commercial accountability.
Key Responsibilities- Position and package workshops as clear, outcome-driven offers
- Build and run campaigns aligned to specific workshop themes and delivery windows
- Create and optimise landing pages that convert interest into booked calls
- Own LinkedIn strategy, organic and paid, for workshop demand generation
- Design simple email and retargeting journeys to move prospects to action
- Qualify inbound enquiries for fit, urgency, and budget
- Support sales conversations with messaging, decks, and objection handling
- Track performance from first touch to booked workshop and revenue
- Consistent flow of qualified workshop enquiries
- Discovery calls booked with decision-makers
- Clear conversion from enquiry to paid workshop
- Measurable revenue influenced by marketing activity
- 5+ years experience in B2B marketing for professional services or consultancies
- Proven experience selling workshops, assessments, or accelerators
- Strong understanding of SMB and mid-market buying behaviour
- Commercial mindset with comfort being measured on revenue outcomes
- Ability to work independently in a fractional role
- Experience in IT services, cyber security, or Microsoft partner environments
- Background in founder-led or early-stage businesses
- Confidence to challenge and refine offers to improve conversion
2-3 days per week (to start with) Day rate £250–£400, dependent on experience and results
Application InstructionsPlease apply with your CV and a short summary covering: Workshops or offers you have sold, Typical deal sizes, How you generated enquiries and converted them into revenue.
Fractional Growth Marketing Manager in Maidenhead employer: New Scaler
Contact Detail:
New Scaler Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fractional Growth Marketing Manager in Maidenhead
✨Tip Number 1
Get your LinkedIn game on point! It's not just about having a profile; we need to actively engage with potential clients and decision-makers. Share insights, comment on relevant posts, and showcase your expertise in growth marketing to attract the right attention.
✨Tip Number 2
Network like a pro! Attend industry events, webinars, or even local meetups. We can connect with other professionals in the AI and IT space, which could lead to valuable opportunities and referrals for those workshops we want to sell.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After initial conversations or meetings, we should always follow up with a personalised message. This shows our commitment and keeps us top of mind when they’re ready to book a workshop.
✨Tip Number 4
Leverage our website! Make sure to apply through our site, as it’s the best way to get noticed. Tailor your application to highlight how your experience aligns with driving demand for our workshops and accelerators.
We think you need these skills to ace Fractional Growth Marketing Manager in Maidenhead
Some tips for your application 🫡
Showcase Your Experience: Make sure to highlight your 5+ years in B2B marketing, especially if you've sold workshops or similar offers. We want to see how your experience aligns with our needs, so don’t hold back!
Be Clear and Concise: When summarising your experience, keep it straightforward. We love clarity! Use bullet points if you can to make it easy for us to see your achievements and how you generated enquiries.
Tailor Your Application: Don’t just send a generic CV. Tailor your application to reflect the specific skills and experiences that match the role. We’re looking for someone who understands our focus on outcome-driven offers.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at New Scaler
✨Know Your Workshops Inside Out
Make sure you understand the workshops and accelerators offered by New Scaler. Be ready to discuss how you've successfully sold similar offerings in the past, including specific examples of your strategies and results.
✨Showcase Your B2B Marketing Experience
Highlight your 5+ years of experience in B2B marketing for professional services. Prepare to share concrete examples of how you've driven demand and sales, particularly in the SMB and mid-market sectors.
✨Demonstrate Your Commercial Mindset
Be prepared to discuss how you measure success in terms of revenue outcomes. Share your approach to tracking performance from initial contact to booked workshops, and how you've optimised campaigns based on those metrics.
✨Prepare for Autonomy and Accountability
Since this is a fractional role with high autonomy, be ready to explain how you manage your time and priorities effectively. Discuss your experience working independently and how you ensure accountability in your marketing efforts.