At a Glance
- Tasks: Lead exciting marketing programmes to boost sales and engage customers across EMEA.
- Company: Join New Relic, a global innovator in observability and AI-driven insights.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced, collaborative culture with a focus on innovation and growth.
- Why this job: Make a real impact by optimising digital applications for top companies.
- Qualifications: Experience in field marketing, especially in B2B tech, with strong communication skills.
The predicted salary is between 60000 - 75000 € per year.
We are a global team of innovators and pioneers dedicated to shaping the future of observability. At New Relic, we build an intelligent platform that empowers companies to thrive in an AI‑first world by giving them unparalleled insight into their complex systems. As we continue to expand our global footprint, we’re looking for passionate people to join our mission. If you’re ready to help the world’s best companies optimize their digital applications, we invite you to explore a career with us!
About the Role
Reporting to the Director, EMEA Marketing, you’ll be responsible for delivering programs that create, influence, and accelerate pipeline for sales‑owned enterprise accounts across EMEA.
What You’ll Do
- Plan and execute regional marketing programs including 3rd‑party events, tradeshows, New Relic‑hosted events, and ABM activities for selected accounts.
- Develop and deliver multi‑channel promotion plans to drive attendance and engagement across programs, working across email, paid media, social, sales teams, SDRs, and direct outreach.
- Contribute to the development and execution of the field marketing strategy by working closely with enterprise sales teams to understand market priorities and shape customer‑ and prospect‑facing programs that support pipeline and opportunity creation.
- Manage and produce field programs and events (both virtual and in‑person), including executive breakfasts/dinners, workshops, webinars, customer‑led panels, and partner events, working cross‑functionally with internal teams and customers.
- Build registration pages using Drupal templates and create campaigns in Marketo and SFDC.
- Work closely with creative, copywriting, and marketing operations teams to deliver programs effectively.
- Define KPIs with the marketing director, track budgets and vendors, and oversee program logistics from planning through execution.
- Track, measure, and communicate program performance using marketing analytics tools, ensuring clear reporting and continuous optimisation of campaign results.
Required Qualifications
- Solid experience working in Field Marketing, preferably in the B2B technology space.
- Experience in trade shows, conferences, roadshows, workshops, webinars, executive roundtables and more.
- Understanding of Account‑Based Marketing principles and tactics with demonstrable examples of putting them into practice.
- Proven Salesforce & Marketo expertise – setting up campaigns, building emails, creating reports, understanding leads vs contacts, etc.
- An ingrained sense of accountability for your programs and being wired to operate at a fast pace with a sense of urgency.
- Excellent English written and verbal communication.
- Ability to plan and deliver against hard deadlines, and manage several projects at one time in an effective manner.
Bonus Points
- Demonstrable record of building positive relationships with sales teams.
- Effectively aligns field marketing activities with business goals.
- Operationalises processes and collaborates with cross‑functional team members.
- Possesses a growth mindset and thrives in a fast‑paced, dynamic, and scaling environment.
- Fluent in another language such as German or French is a plus.
Please note that visa sponsorship is not available for this position. Candidates are evaluated based on qualifications, regardless of race, religion, ethnicity, national origin, sex, sexual orientation, gender expression or identity, age, disability, neurodiversity, veteran or marital status, political viewpoint, or other legally protected characteristics.
UKI Regional Marketing Manager employer: New Relic
At New Relic, we pride ourselves on fostering a dynamic and inclusive work culture that encourages innovation and collaboration. As a UKI Regional Marketing Manager, you will benefit from our commitment to employee growth through continuous learning opportunities and a supportive environment that values your contributions. Join us in our vibrant London office, where you can thrive in a fast-paced setting while making a meaningful impact on the future of observability.
StudySmarter Expert Advice🤫
We think this is how you could land UKI Regional Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t just apply – follow up! After submitting your application through our website, drop a friendly email to the hiring manager expressing your enthusiasm. It shows initiative and keeps you on their radar.
✨Tip Number 4
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their goals. Confidence is key, so practice your pitch and be yourself!
We think you need these skills to ace UKI Regional Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of UKI Regional Marketing Manager. Highlight your experience in field marketing and any relevant B2B tech projects you've worked on. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing and how you can contribute to our mission at New Relic. Be sure to mention specific experiences that relate to the job description.
Showcase Your Achievements:When detailing your past roles, focus on your achievements rather than just responsibilities. Use metrics where possible to demonstrate your impact, especially in areas like pipeline acceleration and event management. We love numbers!
Apply Through Our Website:We encourage you to apply through our website for the best chance of being noticed. It’s straightforward and ensures your application goes directly to us. Plus, we can't wait to see what you bring to the table!
How to prepare for a job interview at New Relic
✨Know Your Stuff
Before the interview, dive deep into New Relic's mission and values. Understand their products and how they empower companies in an AI-first world. This knowledge will help you connect your experience in field marketing to their goals.
✨Showcase Your Experience
Prepare specific examples of your past work in B2B technology marketing, especially around events and ABM strategies. Be ready to discuss how you've successfully executed campaigns using Salesforce and Marketo, as these skills are crucial for the role.
✨Be a Team Player
Highlight your ability to collaborate with sales teams and cross-functional groups. Share stories that demonstrate how you've built positive relationships and aligned marketing activities with business objectives, as this is key for success at New Relic.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's marketing strategy and how they measure success. This shows your genuine interest in the role and helps you understand how you can contribute to their mission effectively.