Omnichannel Fashion Sales Advisor in Sunderland

We’re the feel‑good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and over 300 stores in the UK. By living our values – we play to win, customer obsessed, we are one and it starts with me – we deliver that New Look Feeling for our customers and each other.

Job Purpose: As a Sales Advisor, you will work with your management team to implement the ultimate omnichannel shopping experience for our customers, ensuring they receive the highest level of service by living our Service Promise. You’ll be part of a team that has fun, supports each other and delivers results, living and breathing our brand values in everything you do: Customer Obsessed, Play to Win, We Are One and It Starts With Me.

Accountabilities and Responsibilities:

• Customer: You’ll help inspire our customers to look and feel good by delivering our service techniques. You are able to create a fantastic customer experience and you let your personality and individual style shine through in everything you do. We’re Omnichannel, which means we don’t just sell products in store, but online as well, through our App and website so if a customer can’t find what they are looking for in store, you will help them find it online. In doing so, you will make it easy for them, so they feel like they are shopping with one brand. You’re passionate about understanding who our local customers are and embrace this to not only drive sales but also connect to our customers and the local community including our charity partners. We want all our stores to look great and be easy to shop. You’ll support in delivering great standards in store, and helping create a visually exciting experience that inspires our customers to walk in and shop with us.
• Team: You will help to create an environment that embraces everyone, valuing different people and different opinions and encouraging everyone to have fun and have a voice. We want our team to grow and develop themselves. To do this, you will take a proactive approach to your own journey of self‑development stretching yourself to realise and fulfil your own potential. You’ll be able to work collaboratively to deliver our Retail Strategy.
• Growth: You recognise your own contribution makes a difference towards performance and Objective Key Results (KPIs). Keep up to date with everything New Look has to offer so you can recommend our products and services in a genuine and authentic way, driving store performance and brand awareness. You will be aware of store targets and show a determination to exceed these. You will ensure the store environment is safe for our customers and team members by understanding your responsibility to follow all Health and Safety procedures. You’ll help protect our profit by understanding the areas the store needs to focus on to maximise sales, reduce loss and control our costs. You will fulfil your responsibility to remain compliant with all Mandatory Training Modules.

Skills and Knowledge:

• You’re confident with people and passionate about talking to our customers. You communicate well and deliver a great customer experience that showcases your personality every time.
• You understand who the core customer is that shops within your local market.
• You’re passionate about fashion and clothes, and you stay up to date with the latest trends.
• Retail is fast paced and forever evolving; you embrace this change and demonstrate resilience, supporting your team members to do the same.
• You understand what it is to be a part of a team and work together, demonstrating the values and behaviours that make you a great team player.
• You’ll have a keen eye for detail in maintaining great store standards.
• Previous experience in retail is desirable but not essential.

Key Relationships:

• Store Manager
• Wider Store team
• Local New Look store

Roles and Responsibilities:

• The Your Voice Representative role is incredibly important in store, as you’ll help give your team members the confidence to voice their own ideas and opinions about virtually anything that impacts how the team feel and about how we can help in continuing to make New Look a great place to work. As well as being a representative in store, you’ll support the communication and delivery of key engagement initiatives and messages in store. You’ll also be an ambassador for your store at quarterly Territory Your Voice meetings, and possibly even at bi‑annual divisional Your Voice meetings too. This means rolling up the big deals in terms of key themes/ideas from either your store/Territory and sharing back within this forum. You’ll have the confidence to challenge store management to influence change based on the feedback of your team. You’ll have close relationships with your team and will role‑model the company values, showcasing a great example to customers and your team.
• Key Holder (Operational or Delivery): As a Key Holder, (subject to completing mandatory training) you will, in exceptional circumstances and with Territory Leader approval, be a key holder to support the opening and set up of the store in the absence of a member of management. In some circumstances you will be a keyholder to access the store prior to trade to complete delivery or other tasks that need to be carried out before opening and before other members of management. In both circumstances, you’ll ensure all our H&S and security procedures are adhered to, and you’ll be responsible for the team, service levels and stock in the absence of a member of management.
• Department Specialist: You’ll work with pride to deliver exceptional standards on your department and maintain overall operational excellence to benefit the customer journey, help drive store performance and support your own self‑development. Your passion and confidence shines through as you share and shape the performance of your department utilising data and reporting. You’re the go‑to expert for that department in your store and will be able to confidently recommend products to our customers to further enhance performance.
• Visual Merchandising Specialist: You’ll support delivery of the brand VM and POS guidelines through great product handling and retail standards, showcasing your visual flair. You’ll execute window and mannequin styling to a high standard and in line with guidance. You will regularly support floor moves in line with trade activity i.e. sale or promo launch. You’ll keep up to date with current trends, what our competition are featuring and take an interest in what influencers are promoting.

Why New Look? We care about you and the planet and believe fashion should be a force for positive change. We celebrate inclusion and diversity in everything we do. We’re proud of our inclusive culture and our talented team members who embrace our shared purpose, behaviours and values. We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals. We pride ourselves on being a flexible employer, our colleagues work a range of patterns. If you have a specific pattern in mind, we’re keen to discuss this with you in line with the output needed for the role.