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For Companies At a Glance
- Tasks: Craft exciting customer journeys and automate campaigns to boost engagement and loyalty.
- Company: Join a feel-good fashion brand with over 55 years of making style accessible.
- Benefits: Enjoy 40% staff discount, private GP access, and extra leave on your birthday.
- Why this job: Be at the forefront of digital marketing and make a real impact on customer experiences.
- Qualifications: 2-3 years in Digital and CRM, with a knack for organisation and teamwork.
- Other info: Flexible working patterns and a commitment to your personal development.
The predicted salary is between 30000 - 42000 £ per year.
We’re the feel-good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and over 300 stores in the UK. By living our values - we play to win, customer obsessed, we are one and it starts with me - we deliver That New Look Feeling for our customers and each other.
The Role:
As our CRM Executive, you'll be at the forefront of crafting best in class customer journeys and cutting-edge automation programs aimed at supercharging our customer database growth. Your mission? To ignite excitement, boost shopping frequency, and foster unwavering loyalty amongst our customer base, all while hitting revenue targets and driving traffic to our online platform, app, and retail stores.
WHATS IN IT FOR YOU:
- 40% staff discount plus friends & family discounts throughout the year
- Access to our reward platform for external discount and offers
- Private pension scheme
- Virtual GP access for you and your children – it allows you to speak to a doctor at a time and date that suits you
- All employees are covered by our life assurance policy from day one
- Unlock extra leave with our buy more holiday scheme.
- Celebrate YOU! Enjoy an extra paid day off on your birthday each year
- Enhanced maternity, paternity and adoption leave, and shared parental leave.
- Spread the cost of your commute with interest-free season ticket loans
- Do your bit for the environment and save money with our Cycle2Work scheme
What you’ll be doing:
Key responsibilities will include overseeing the delivery and optimisation of multi-stage lifecycle campaigns, (such as Welcome, Abandonments, Birthday etc) across various channels, conducting weekly reporting and analytics, and diving deep to understand our customer base inside out.
We're looking for someone who can juggle tasks with ease, flourishes in a fast-paced setting, and has a genuine interest in digital marketing, along with previous experience working with an ESP. This will include:
- Set up and deploy multi-stage lifecycle campaigns – from briefing, segmentation creation and automation builds.
- Collaborating closely with our brand, copy and design teams to ensure all comms are engaging and tailored to our customer missions.
- Become an expert on our customers, leveraging insights, data, and competitor intel to not only optimise our existing programs but also spearhead the creation of new initiatives.
- Take the lead on our testing strategy, conducting A/B tests to fine-tune content, subject lines, segmentation strategies, send timings, and other variables.
- With a laser focus on results, you'll be our champion in identifying performance trends and relentlessly identifying new opportunities to maximise customer engagement and revenue.
- Becoming a subject matter expert of our ESP (Emarsys), empowering you to make swift, data-driven decisions that propel performance.
- Embrace the spirit of omnichannel excellence, ensuring our campaigns resonate seamlessly across email, push notifications, web channels, and our vibrant retail landscape.
- Foster a culture of collaboration within the CRM dream team, sharing insights and accomplishments to ensure our collective success knows no bounds.
- Keep your finger on the pulse of industry trends, competitors and technological breakthroughs, infusing brainstorming sessions with fresh, innovative ideas that keep New Look a step ahead of the game.
Who you are:
- 2-3 years’ experience in Digital and CRM, specifically using CRM platforms (Emarsys knowledge a plus)
- Highly organised and able to prioritise workload effectively
- Pro-active and able to work off your own initiative.
- Methodical, logical, organised and calm under pressure
- Positive ‘can-do’ attitude
- Works effectively and pro-actively in a team
- Must be able to thrive in a varied and fast paced environment
- Incredibly motivated, driven, and detail orientated
- Excellent attention to detail in all aspects of the role
- Computer literate, knowledge of Microsoft suite and Adobe Creative Suite.
- Knowledge of third-party platforms such as Odicci and Kick Dynamic/Litmus a plus.
Why New Look?
We care about you and the planet and believe fashion should be a force for positive change. We celebrate inclusion and diversity in everything we do. We’re proud of our inclusive culture and our talented team members who embrace our shared purpose, behaviours and values.
We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals. We pride ourselves on being a flexible employer, our colleagues work a range of patterns. If you have a specific pattern in mind, we're keen to discuss this with you in line with the output needed for the role.
Please ensure that your CV is in simple format e.g. Microsoft Word when applying using your CV to ensure smooth application process.
CRM Executive (Programs) in Slough employer: New Look
Contact Detail:
New Look Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive (Programs) in Slough
✨Tip Number 1
Get to know the company inside out! Research their values, recent campaigns, and customer engagement strategies. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to CRM and digital marketing. Think about how your experience aligns with their needs, especially around customer journeys and automation programs.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression and keep you top of mind as they make their decision.
We think you need these skills to ace CRM Executive (Programs) in Slough
Some tips for your application 🫡
Keep it Simple: When you're putting together your CV, stick to a straightforward format like Microsoft Word. This helps us process your application smoothly and ensures we don’t miss any of your amazing skills!
Show Your Passion: Make sure to highlight your genuine interest in digital marketing and CRM. We love seeing candidates who are excited about the role and can bring that enthusiasm to our team!
Tailor Your Application: Don’t just send a generic CV! Tailor your application to reflect how your experience aligns with the responsibilities of the CRM Executive role. Show us how you can contribute to crafting those best-in-class customer journeys!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with New Look!
How to prepare for a job interview at New Look
✨Know Your CRM Inside Out
Make sure you brush up on your knowledge of CRM platforms, especially Emarsys. Be ready to discuss how you've used similar tools in the past to drive customer engagement and loyalty. This will show that you're not just familiar with the tech, but that you can leverage it effectively.
✨Showcase Your Campaign Successes
Prepare specific examples of successful multi-stage lifecycle campaigns you've managed. Highlight the strategies you used, the results achieved, and any A/B testing you conducted. This will demonstrate your hands-on experience and ability to deliver results.
✨Emphasise Your Team Spirit
Since collaboration is key in this role, be ready to share examples of how you've worked effectively within a team. Discuss how you’ve contributed to a positive team culture and how you’ve shared insights to drive collective success.
✨Stay Ahead of Industry Trends
Research current trends in digital marketing and CRM. Bring fresh ideas to the table during your interview, showing that you’re proactive about staying informed and can contribute innovative solutions to keep the brand ahead of the competition.
