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For Companies At a Glance
- Tasks: Lead creative direction for e-commerce shoots, ensuring stunning product imagery.
- Company: Join a feel-good fashion brand with over 55 years of making style accessible.
- Benefits: Flexible working patterns, training opportunities, and a focus on inclusion and diversity.
- Why this job: Make a real impact in fashion while developing your creative skills in a dynamic environment.
- Qualifications: 5+ years in art direction for fashion e-commerce, strong communication, and people management skills.
- Other info: Collaborative culture with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Overview
We\’re the feel-good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and over 300 stores in the UK. By living our values – we play to win, customer obsessed, we are one and it starts with me – we deliver That New Look Feeling for our customers and each other.
Role purpose
The Senior Art Director, works closely with the Senior Styling Manager and the Creative & Design team to translate all New Look product into e-commerce product shoots always upholding and enhancing the New Look brand. You will understand and support the vision of the Creative Director to ensure one creative vision across all New Look touch points. You will work closely with the Senior Styling Manager to evolve the art direction of the product pages each season in line with the look and feel of that season\’s creative. You will be an \”easy to approach\” outstanding people manager with the ability to motivate a team to do their very best for New Look. You will develop and maintain superb relationships with key stakeholders across New Look. You will enjoy working collaboratively with all members of the studio team as well as the NL creative and design teams. You are an excellent communicator at all levels. The Senior Art Director will be on set daily (5 days per week) working with different teams across the week to enable all team members to understand the creative vision, develop their individual skill and be able to produce imagery of a similar level in every studio.
Responsibilities
- Working closely with the Senior Styling Manager, you will both be responsible for producing best in class product imagery that showcases all New Look product in the best way possible.
- Art Direct daily e-commerce shoots across product categories including womenswear, menswear and 915. This includes model and still life shoots. You will AD on shoots with different teams each day to ensure that all teams are able to produce a consistently high standard in every studio.
- You will be responsible for ensuring consistent Art Direction across all daily e-com shoots and feeding back regularly where this has not been achieved, as well as acknowledging where people have done a great job.
- You are responsible for ensuring that the Daily target is met on your shoot (35 products per day for BAU / 20+ for focus shoots).
- You will be responsible for the final image selections on your shoot – always ensuring that the product is shown in the best way possible for maximum conversion to sales.
- You will work closely with the Photography Managers and the Senior Styling Manager to develop the Art Direction for the New Look product pages – this includes seasonal lighting refreshes for BAU e-com as well as lighting and background proposal for mini trends or special projects / categories.
- Working closely with the Photography Managers, you will be responsible for producing a guide on best crops / poses for each product category. (This guide will also include crops and poses to avoid using.)
- Responsible for concepting season lighting and art direction, collaborating with the Photography Managers and Senior Styling Manager.
- You will clearly communicate creative direction at the beginning of each season using visual mood boards, references and Art Direction Guides.
- You are responsible for ensuring that all Art Direction / lighting / backgrounds / props have been approved in advance with the Creative Director.
- Responsible for HMU direction for all models, working closely with Senior Casting Manager and Senior Styling Manager.
- You will work with the Senior Styling Manager, creative and design to create 4-5 personas that represent the wide range of NL customers and product and design the Art Direction to support each of these personas.
- Work closely with the production team to build the roster of great freelancers including photographers, stylists, hair and make-up artists.
- Work with the Head of Studio to develop strategies to support the increasing requirement for additional creative assets from e-com product imagery.
- You and the Senior Styling Manager (SSM) will attend all the Season Design presentations and work together to agree how you can best translate the presentation on the e-com product pages in a way that is in line with the in-store experience.
- You will Art Direct special projects including Trend Launches, POS and some store window.
- Ad Hoc projects for New Look as and when required.
- Miscellaneous Senior Manager responsibilities including presenting at Department Meetings and mentoring junior team members.
Technical Knowledge & Experience
- Experienced at Art Direction with a minimum of 5 years experience of working in an e-commerce studio for a fashion brand.
- You will be calm under pressure, have a positive, \”can do\” attitude that thrives in a fast paced environment.
- Have a strong understanding of who the New Look customer is and be constantly customer focused in all your decision making.
- Passionate about fashion and the New Look brand.
- Outstanding communication skills and experience at communicating at all levels from assistant to Director level. (This role will require you be able to do this!)
- Great people management skills with a desire to develop and mentor more junior members of the team
- Good at giving and receiving feedback
- Excellent time management skills
- Good understanding of studio lighting
- Experience of working with Capture and photoshop
Measures / Key Performance Indicators
- Art Direction guide for each product category, updated as and when required
- Seasonal creative direction aligned to Brand creative direction
- All product imagery has a premium aesthetic, contributing to sales performance
- HMU direction aligned with Brand creative and high standard maintained across shoots
- Consistent high standard of imagery from all studios
- Retention of team above NL average rate
Key Relationships
- Senior Studio Management + Studio team
- Creative Team: Creative Director, Senior Creative Service Lead & Art Director
- External Art Directors as required
Why New Look?
We care about you and the planet and believe fashion should be a force for positive change. We celebrate inclusion and diversity in everything we do. We\’re proud of our inclusive culture and our talented team members who embrace our shared purpose, behaviours and values.
We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals.
We pride ourselves on being a flexible employer, our colleagues work a range of patterns. If you have a specific pattern in mind, we\’re keen to discuss this with you in line with the output needed for the role.
Please ensure that your CV is in simple format e.g. Microsoft Word when applying using your CV to ensure smooth application process
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Senior Studio Art Director employer: New Look
Contact Detail:
New Look Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Studio Art Director
✨Tip Number 1
Network like a pro! Reach out to your connections in the fashion industry, especially those who might know someone at New Look. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your portfolio! When you get the chance to meet with hiring managers or team members, bring along your best work. Visuals speak louder than words, and it’s a great way to showcase your art direction skills.
✨Tip Number 3
Be ready for a creative challenge! Prepare to discuss how you'd approach specific projects or trends during interviews. Think about how you can align your vision with New Look's brand values and customer focus.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in being part of the New Look family.
We think you need these skills to ace Senior Studio Art Director
Some tips for your application 🫡
Show Your Creative Flair: When you're putting together your application, let your creativity shine through! Use your portfolio to showcase your best work and demonstrate how you can bring the New Look brand to life. Remember, we want to see your unique style and vision!
Tailor Your CV: Make sure your CV is tailored specifically for the Senior Studio Art Director role. Highlight your relevant experience in e-commerce and art direction, and don’t forget to mention any successful projects that align with our values. We love seeing how you fit into our world!
Be Clear and Concise: Keep your written application clear and to the point. We appreciate straightforward communication, so make sure your ideas are easy to understand. This will help us see your thought process and how you articulate your creative vision.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the New Look family!
How to prepare for a job interview at New Look
✨Know the Brand Inside Out
Before your interview, dive deep into New Look's history, values, and current collections. Understanding their customer base and what makes their brand unique will help you align your vision with theirs during the discussion.
✨Showcase Your Portfolio
Bring a well-curated portfolio that highlights your best work in e-commerce art direction. Make sure to include examples that demonstrate your ability to create compelling product imagery and your understanding of seasonal trends.
✨Prepare for Creative Discussions
Be ready to discuss your creative process and how you approach art direction. Think about how you would translate New Look's seasonal themes into visual concepts and be prepared to share your ideas on lighting, styling, and overall aesthetic.
✨Demonstrate Leadership Skills
As a Senior Art Director, you'll need to motivate and manage a team. Be prepared to share examples of how you've successfully led projects, mentored junior team members, and fostered collaboration in previous roles.
