At a Glance
- Tasks: Create engaging copy across digital and physical platforms for a leading fashion brand.
- Company: Join a feel-good fashion brand with over 55 years of making style accessible.
- Benefits: Enjoy 40% staff discount, virtual GP access, and extra paid leave on your birthday.
- Other info: Flexible working patterns and a commitment to inclusion and sustainability.
- Why this job: Be part of a creative team shaping the brand voice and influencing fashion trends.
- Qualifications: 4+ years in fashion copywriting, excellent writing skills, and a passion for style.
The predicted salary is between 33075 - 40425 £ per year.
We’re the feel-good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and over 300 stores in the UK. By living our values - we play to win, customer obsessed, we are one and it starts with me - we deliver That New Look Feeling for our customers and each other.
An integral part of the Content team, and sitting in the creative copywriting team, you will maintain the New Look tone of voice across all digital and physical touchpoints, delivering creative yet commercially minded copy and content. Reporting into the Senior Fashion Editor, this role would suit a creative individual with an abundance of ideas, an impeccable grasp of grammar and a real eye for detail. You should feel just as comfortable brainstorming seasonal concepts as you do writing captions for Instagram and reactive push notifications.
Working closely with the Creative, Brand and Social teams to ensure consistency across all channels, you’ll write compelling, original and informative copy and contribute to the ongoing evolution of our brand voice.
WHAT’S IN IT FOR YOU:
- 40% staff discount plus friends & family discounts throughout the year
- Access to our reward platform for external discount and offers
- Virtual GP access for you and your children – it allows you to speak to a doctor at a time and date that suits you
- All employees are covered by our life assurance policy from day one
- Unlock extra leave with our buy more holiday scheme.
- Celebrate YOU! Enjoy an extra paid day off on your birthday each year
- Enhanced maternity, paternity and adoption leave, and shared parental leave (eligible after 2 years’ service).
- Spread the cost of your commute with interest-free season ticket loans
- Do your bit for the environment and save money with our Cycle2Work scheme
- We're proud to partner with the Retail Trust and Fashion & Textile Children's Trust
What you’ll be doing:
- Owning the brand tone of voice across all touchpoints
- Writing clear, concise and accurate copy that demonstrates good brand and fashion knowledge, while maintaining the New Look tone of voice
- Create multichannel copy, including but not limited to: campaign strap lines and narratives, editorials, marketing emails, push notifications, app inbox messages, PPC and paid social ads, site furniture, packaging, Instagram stories, Twitter, Facebook, TikTok and Instagram feed captions, in store POS / windows, tannoy announcements, crisis comms, PR, UX, radio, video, homepages and OOH ads.
- Support the Senior Fashion Editor and Senior Content and AD Lead with idea generation for campaigns, content and concepts
- Building and maintaining a relationship with key areas of the business, including Creative, Marketing and Social – you’re an integral part of the brand so will need to be a true team player who’s comfortable working with colleagues across all departments
- Support with Kind (sustainability) copy and projects, keeping up to date with latest legal guidelines
- Concept engaging copy for promotions and reactive trade pushes
- Create seasonal and directional POS / messaging for stores
- Supporting the Senior Fashion editor – when absent, allocating team’s workload, standing in at meetings, plus editing and signing off copy
- Any ad-hoc duties
Who you are:
- 4+ years’ experience within a fashion/retail environment in a copywriting role
- Excellent written English with editorial awareness and meticulous sub-editing skills
- A proven ability to work quickly and efficiently with accuracy and attention to detail
- Working knowledge of SEO best practices, plus an understanding of channel-specific nuance and customer journey
- Excellent time-management skills with the ability to meet tight deadlines and prioritise multiple projects / tasks
- Impressive knowledge of fashion, seasonal trends, pop culture references, designers and brands
- Great organisational skills
- A positive approach to feedback and excellent communication skills
Why New Look?
We care about you and the planet and believe fashion should be a force for positive change. We celebrate inclusion and diversity in everything we do. We’re proud of our inclusive culture and our talented team members who embrace our shared purpose, behaviours and values.
We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals. We pride ourselves on being a flexible employer, our colleagues work a range of patterns. If you have a specific pattern in mind, we're keen to discuss this with you in line with the output needed for the role.
Please ensure that your CV is in simple format e.g. Microsoft Word when applying using your CV to ensure smooth application process.
Senior Copywriter employer: New Look
NEW LOOK is an excellent employer that fosters a collaborative and innovative work culture, particularly for those in the Senior Technologist role. With a strong emphasis on professional development and continuous improvement, employees are encouraged to grow their skills while contributing to high-quality product standards. Located in a vibrant retail environment, the company offers unique opportunities to influence product quality and drive meaningful change within the fashion industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Copywriter
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for New Look and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like New Look are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with New Look on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at New Look. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Copywriter
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit New Look. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of New Look:Show us that you’ve done your homework! In your application, briefly mention what you admire about New Look’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at New Look
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at New Look will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At New Look, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
