Senior Copywriter

We’re the feel-good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and over 360 stores in the UK and Republic of Ireland.

By living our values – we play to win, customer obsessed, we are one and it starts with me – we deliver That New Look Feeling for our customers and each other.

THE ROLE:

An integral part of the Content team, and sitting in the creative copywriting team, you will maintain the New Look tone of voice across all digital and physical touchpoints, delivering creative yet commercially minded copy and content. Reporting into the Creative Copy Manager, this role would suit a creative individual with an abundance of ideas, an impeccable grasp of grammar and a real eye for detail. You should feel just as comfortable brainstorming seasonal concepts as you do writing captions for Instagram and reactive push notifications.

Working closely with the Creative, Brand and Social teams to ensure consistency across all channels, you’ll write compelling, original and informative copy and contribute to the ongoing evolution of our brand voice.

WHAT YOU’LL BE DOING:

• Owning the brand tone of voice across all touchpoints
• Writing clear, concise and accurate copy that demonstrates good brand and fashion knowledge, while maintaining the New Look tone of voice
• Create multichannel copy, including but not limited to: campaign strap lines and narratives, editorials, marketing emails, push notifications, app inbox messages, PPC and paid social ads, site furniture, packaging, Instagram stories, Twitter, Facebook, TikTok and Instagram feed captions, in store POS / windows, tannoy announcements, crisis comms, PR, UX, radio, video, homepages and OOH ads.
• Support the Creative Copy Manager and Senior Content and AD Lead with idea generation for campaigns, content and concepts
• Building and maintaining a relationship with key areas of the business, including Creative, Marketing and Social – you’re an integral part of the brand so will need to be a true team player who’s comfortable working with colleagues across all departments
• Support with Kind (sustainability) copy and projects, keeping up to date with latest legal guidelines
• Concept engaging copy for promotions and reactive trade pushes
• Create seasonal and directional POS / messaging for stores
• Supporting the Creative Copy Manager – when absent, allocating team’s workload, standing in at meetings, plus editing and signing off copy
• Any ad-hoc duties

WHO YOU ARE:

• Min 2-3 years’ experience within a fashion/retail environment in a copywriting role
• Excellent written English with editorial awareness and meticulous sub-editing skills
• A proven ability to work quickly and efficiently with accuracy and attention to detail
• Working knowledge of SEO best practices, plus an understanding of channel-specific nuance and customer journey
• Excellent time-management skills with the ability to meet tight deadlines and prioritise multiple projects / tasks
• Impressive knowledge of fashion, seasonal trends, pop culture references, designers and brands
• Strong commercial awareness
• Strong idea generation
• Great organisational skills
• Copy is original, creative and informative
• Copy is on-brand and adheres to tone of voice guidelines
• Compelling copy that achieves positive reaction from audience (measured by results and research)
• Copy supplied to deadline
• Build strong internal relationships

We care about you and the planet and believe fashion should be a force for positive change. We celebrate inclusion and diversity in everything we do. We’re proud of our inclusive culture and our talented team members who embrace our shared purpose, behaviours and values.

We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals.

We pride ourselves on being a flexible employer, our colleagues work a range of patterns. If you have a specific pattern in mind, we’re keen to discuss this with you in line with the output needed for the role.

Please ensure that your CV is in simple format e.g. Microsoft Word when applying using your CV to ensure a smooth application process.

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