Sales - Sales Manager

The Sales Manager will assist the Store & Deputy Manager to lead the team in supporting to deliver an Omnichannel acquisition and customer experience, within the customer catchment/geographical area. This position provides guidance to the respective store teams to make a positive difference to our customers, teams and profitability of the store. The Sales Manager role is responsible for fostering an inclusive culture that is aligned to our brand values: Customer Obsessed, Play to Win, It Starts With Me and We Are One.

Accountabilities & Responsibilities

• Customer: Assist the Store & Deputy Manager in delivering a seamless Omnichannel Customer journey within store and ensure our customers feel like they are shopping with one brand whether in store or online. Coach and develop the team and Supervisor population on YATD techniques, regularly observing and providing feedback to ensure they are giving advice and recommendations that our customer trust, giving them the confidence to play with styles and ideas in fashion. Maintain inspiring visual journeys in store, tailoring layout, merchandising, windows and mannequins to reflect the local market and customer. Embed the Service Promise of Easy/Smile/Care, by making it part of the in-store ethos and led by the Management Team. Capture customer feedback through VOTC and act upon the opportunities it highlights, to deliver best in market experiences. Ensure all KIND initiatives are embedded (backhauling, carrier bags, waste management etc) to deliver on our KIND values. Support in delivering effective deployment of the team so that our customers' needs are met. Recognise team members for delivering a fantastic customer experience and share successes across the Territory. Actively support our charities and communities to ensure positive local impact in the areas in which we operate.
• Team: Promote a culture of diversity and inclusion; this is foundational to how we recruit, develop and retain our teams. Work with the Store Management team to create an environment in which team engagement is optimised, feedback is sought and acted upon, and lead on well‑being initiatives. Role model our Values and ensure our Teams work with them in mind. Seek out opportunities for self‑development; this is as important as that of your Teams. Responsible for effective resourcing and scheduling - this underpins operational success and strong team engagement. Coach and develop a team of high performing Omnichannel advocates who are focused to deliver a great experience for our customers. Nurture, develop and grow our top talent to ensure we retain best in market and form clear career pathways for our teams, along with Territory succession. Support the Store team through any change, have great communication skills and a willingness to adapt at pace in a changing environment. Aid the Store Management team in creating a culture that rewards and recognises both individual and team strong performance. Aware of key people policies and procedures, which allows performance issues to be proactively identified and managed. Ensure the team are fully trained to keep the store environment safe for our customers and colleagues by understanding their responsibility to follow all H&S procedures.
• Growth: Have a full awareness of store targets and OKR measures and utilise all reports to seek out and highlight opportunities. Execute Trade Activity to a high standard, with conversion opportunities maximised and markdown reduction a key focus. Work alongside the Store/Deputy Manager to achieve strong visual execution, combined with efficient and effective operational processes to ensure opportunities for sales growth are maximised. Ensure your team keep up to date with everything New Look has to offer so they can recommend our products and services in a genuine and authentic way, driving store performance and brand awareness. Use omnichannel customer data, commercial data and local knowledge, highlight and support the Store/Deputy Manager to make informed decisions. Ensure the 'Standard Operating Procedures' are consistently followed by the team to protect our brand and maximise efficiencies. Partner the Store/Deputy Manager to deliver profit growth by maximising sales opportunities and showing a can‑do attitude towards minimising costs. Always deliver exceptional legal operational compliance, ensuring the team understand their roles and responsibilities. Effectively manage payroll spend within budget and company guidelines. Ensure resource is planned to deliver store operations with a degree of flexibility to react.

OKR'S / Measures: Sales & EBITDA – Team Engagement – Improvement in customer experience Customer Acquisition – Process Management

Behaviours, Knowledge & Experience: Advocate inclusion, building an environment that encourages and celebrates people for their individuality. An understanding of customer demographic within their market catchment. Experience in effectively leading a team who support one another and deliver results. Role model an omnichannel culture to their respective teams. Customer first commercial attitude. Demonstrates strong and effective leadership skills. Encourages a healthy work life balance, supporting their team to do the same. Great communication skills. Role models our values and takes a proactive approach with own self‑development. Commercially aware to deliver and exceed OKR's and key objectives. Recruitment, Performance Management and Training.

Key Relationships: Deputy Manager, Store Manager, Territory Support Manager, Territory Leader, People, H&S, Loss Prevention & VM Stakeholders.