At a Glance
- Tasks: Lead analytics strategy for customer loyalty, turning data into actionable insights.
- Company: Join a dynamic retail brand focused on customer loyalty and innovation.
- Benefits: Enjoy discounts, private healthcare, extra leave, and a supportive work environment.
- Other info: Collaborative culture with opportunities for professional growth and development.
- Why this job: Make a real impact on customer loyalty and drive business success with your analytical skills.
- Qualifications: Experience in marketing analytics, strong SQL skills, and a passion for retail.
The predicted salary is between 55000 - 65000 £ per year.
The Role
Loyalty is one of our key strategic pillars, built around our Club programme.
Club plays a central role in driving omnichannel customers, purchase frequency, retention and customer lifetime value (CLV), and we're investing further in the analytical capability behind it.
As a Marketing Analytics Manager within Customer, you'll deepen our understanding of what drives loyalty and value across our customer base, bringing greater analytical depth and rigour to Club performance.
You'll work alongside our existing analytics teams and partner closely with Marketing, Product and Data Science to help shape more intelligent, targeted activity and turn insight into action.
- WHATS IN IT FOR YOU
- 40% staff discount plus friends & family discounts throughout the year
- Access to our reward platform for external discount and offers
- Private pension scheme
- Virtual GP access for you and your children - it allows you to speak to a doctor at a time and date that suits you
- All employees are covered by our life assurance policy from day one
- Unlock extra leave with our buy more holiday scheme.
- Celebrate YOU! Enjoy an extra paid day off on your birthday each year
- Enhanced maternity, paternity and adoption leave, and shared parental leave (eligible after 2 years' service).
- Spread the cost of your commute with interest‑free season ticket loans
- Do your bit for the environment and save money with our Cycle2Work scheme
- We're proud to partner with the Retail Trust and Fashion & Textile Children's Trust
- What you’ll be doing
- Insight & Strategy - Define and own the analytics strategy for Club, building a deep understanding of how it drives omnichannel behaviour, frequency, retention and CLV, and translating this into clear, actionable recommendations for stakeholders across Marketing, Product and Customer.
- Segmentation & Measurement - Draw on the segmentation frameworks and customer data available across our platforms to identify and activate distinct behavioural groups within Club, quantifying the value of loyalty initiatives and measuring the impact of targeted interventions in partnership with Marketing and Data Science.
- Personalisation & Promotions - Work closely with Ecommerce, Marketing and Club teams to bring more intelligent, data‑led targeting to our promotional and discounting activity, helping move from broad‑based offers toward more relevant, value‑accretive activity for Club members.
- Reporting & Insight - Own and evolve self‑serve reporting and dashboards for Club performance using Power BI and Databricks, giving the business trusted, timely visibility of programme health and member behaviour.
- Testing & Measurement - Design and evaluate tests across Club mechanics, communications and rewards, building a clear evidence base for what drives engagement and retention.
- Analytical Leadership - Take an active role in shaping how the Loyalty analytics function operates, helping to set the standard for how insight is produced, communicated and acted on, and supporting the development of analysts across the team.
- Partnership - Act as the primary point of contact for loyalty analytics with Ecommerce, Marketing and Product teams, influencing key decisions on promotions, targeting and customer strategy.
Who you are
- Solid experience in customer, loyalty, CRM or marketing analytics, ideally within retail or another consumer‑facing environment, with a track record of turning data into commercial action.
- Confidence with SQL to interrogate large datasets and extract meaningful insight, combined with a solid understanding of segmentation, test design and incrementality measurement.
- Experience designing and delivering clear, self‑serve reporting and dashboards using modern BI tools such as Power BI, ideally with some exposure to cloud data platforms such as Databricks (or similar, e. g.
Snowflake, Big Query).
- An understanding of loyalty and CRM metrics; frequency, retention, lifetime value, RFM or similar segmentation approaches, and how they connect to broader commercial performance across both digital and store channels.
- A confident, clear communicator, able to translate technical analysis into recommendations that land with non‑technical stakeholders and influence decision‑making.
- Comfortable balancing hands‑on analytical delivery with a broader, strategic view of the loyalty agenda, and happy to share knowledge with junior colleagues.
- An interest in retail, fashion and customer loyalty, with a genuine motivation to use data to build a more valuable, longer‑term relationship with our customers.
- #J-18808-Ljbffr
Marketing Analytics Manager (Loyalty) employer: New Look
NEW LOOK is an excellent employer that fosters a collaborative and innovative work culture, particularly for those in the Senior Technologist role. With a strong emphasis on professional development and continuous improvement, employees are encouraged to grow their skills while contributing to high-quality product standards. Located in a vibrant retail environment, the company offers unique opportunities to influence product quality and drive meaningful change within the fashion industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analytics Manager (Loyalty)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for New Look and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like New Look are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with New Look on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at New Look. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Analytics Manager (Loyalty)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit New Look. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of New Look:Show us that you’ve done your homework! In your application, briefly mention what you admire about New Look’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at New Look
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at New Look will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At New Look, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
