At a Glance
- Tasks: Manage and optimise web and app content to enhance customer experience.
- Company: Join a feel-good fashion brand with over 55 years of making style accessible.
- Benefits: Enjoy 40% staff discount, private healthcare, and extra leave on your birthday.
- Other info: Flexible working patterns and opportunities for personal development.
- Why this job: Be part of a team that drives positive change in fashion and values inclusion.
- Qualifications: Experience with content management systems and a passion for optimisation.
The predicted salary is between 36000 - 60000 £ per year.
We\'re the feel-good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and over 300 stores in the UK.
By living our values - we play to win, customer obsessed, we are one and it starts with me - we deliver That New Look Feeling for our customers and each other.
The Role
- Supporting day to day execution and management of web and app commercial content
- Providing channels with a clear overview of priorities to ensure alignment
- Ensuring the smooth delivery of onsite selling strategies, supporting trade performance, and seasonal relevance
- Supporting and deputising for Optimisation Manager as required
What\'s in it for You
- 40% staff discount plus friends & family discounts throughout the year
- Access to our reward platform for external discount and offers
- Private pension scheme
- Profit related bonus scheme
- Option to join our Healthcare Private Medical Scheme
- Virtual GP access for you and your children - it allows you to speak to a doctor at a time and date that suits you
- All employees are covered by our life assurance policy from day one
- Unlock extra leave with our buy more holiday scheme.
- Celebrate YOU! Enjoy an extra paid day off on your birthday each year
- Enhanced maternity, paternity and adoption leave, and shared parental leave.
- Spread the cost of your commute with interest-free season ticket loans
- Do your bit for the environment and save money with our Cycle2Work scheme
- We\'re proud to partner with the Retail Trust and Fashion & Textile Children\'s Trust
What You\'ll be Doing
- Manage end-to-end briefing process for short to mid-term ecom content, engaging stakeholders and managing expectations
- Co-ordinate content delivery process to meet deadlines and ensure accurate execution
- Collaborate with broader customer team to align on calendar/trade priorities, journeys, and updates acting as main ecom point of contact
- Ensure content reflects brand values and trends, aligning with strategic goals
- Drive the continuous optimisation of content across web and app, proposing actionable changes and informing seasonal strategy
- Implement best practises to optimise ecom content (including SEO) and maintain site standards
- Support Optimisation Manager in the delivery of content test strategy for web and app
- Analyse test results and performance KPIs to identify areas for improvement, working with Digital Analytics to align with measurement frameworks
- Share topline content insights with stakeholders at regular touchpoints throughout the year to help inform and influence wide business strategies
- Escalate content issues or friction points within relevant channels, feeding backlog requirements back into the business with clear benefit cases
- Conduct regular content audits to ensure quality and relevance
- Act as subject matter expert for key content oriented third party tools including Content Square, BazaarVoice and Storyly, ensuring smooth integration and high output
- Manage third party admin resource (Capita)
- Work closely with the wider Trade & Optimisation team to refine and execute seasonal strategies, team OKRs and analysis
- Present in regular roadshows across the business, communicating content strategies, educating teams on impact-driven and best practice methodology
Who You Are
- Understanding of Content Management Systems and executing content strategies
- Interest in understanding A/B Testing and application of best practice
- Good commercial acumen, utilising available data sources to inform decision-making
- Confidence in end-to-end delivery, from planning to presentation of results, aligned with commercial targets
- Strong communicator, able to build trust and confidence with stakeholders
- Logical and methodical approach to problem-solving
- Proactive with good prioritisation skills, comfortable in fast-paced environments
- Passionate, with ability to drive own development alongside managerial support
Why New Look? We care about you and the planet and believe fashion should be a force for positive change. We celebrate inclusion and diversity in everything we do. We\'re proud of our inclusive culture and our talented team members who embrace our shared purpose, behaviours and values.
We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals.
We pride ourselves on being a flexible employer, our colleagues work a range of patterns. If you have a specific pattern in mind, we\'re keen to discuss this with you in line with the output needed for the role.
Please ensure that your CV is in simple format e.g. Microsoft Word when applying using your CV to ensure smooth application process
Discovery Optimisation Specialist in City of London employer: New Look
At New Look, we are not just a fashion brand; we are a community that values inclusivity, personal growth, and environmental responsibility. As a Discovery Optimisation Specialist, you will thrive in a dynamic work culture that prioritises collaboration and innovation, while enjoying exceptional benefits such as a generous staff discount, private healthcare options, and opportunities for professional development. Join us in making fashion accessible and fun, while being part of a team that celebrates your contributions and supports your career journey.
StudySmarter Expert Advice🤫
We think this is how you could land Discovery Optimisation Specialist in City of London
✨Tip Number 1
Get to know the company inside out! Research their values, culture, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to the role. Think about how your skills align with their needs, especially around content management and optimisation strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to embrace that New Look feeling!
We think you need these skills to ace Discovery Optimisation Specialist in City of London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Discovery Optimisation Specialist role. Highlight your experience with content management systems and any relevant projects that showcase your ability to drive optimisation.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're passionate about fashion and how you can contribute to our mission. Share specific examples of how you've successfully managed content strategies or collaborated with teams in the past.
Showcase Your Analytical Skills:Since the role involves analysing test results and performance KPIs, make sure to mention any experience you have with data analysis. We love candidates who can use data to inform decisions and drive improvements!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at New Look
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's history and values. Understand what 'That New Look Feeling' means and how it translates into their e-commerce strategies. This will show your genuine interest and help you align your answers with their core principles.
✨Showcase Your Content Management Skills
Be ready to discuss your experience with Content Management Systems and how you've executed content strategies in the past. Prepare examples of how you've optimised content for web and app, and be specific about the tools you've used, like Content Square or BazaarVoice.
✨Demonstrate Your Analytical Mindset
Since the role involves analysing test results and performance KPIs, come prepared with examples of how you've used data to inform decisions. Discuss any A/B testing experiences you have and how they led to actionable changes in your previous roles.
✨Communicate Effectively
Strong communication is key in this role. Practice articulating your thoughts clearly and confidently. Think about how you can build trust with stakeholders and share insights effectively. You might even want to prepare a mini-presentation on a relevant topic to showcase your skills.
