At a Glance
- Tasks: Lead a team to analyse customer behaviour and turn insights into impactful actions.
- Company: Join a forward-thinking company that values data-driven decision-making.
- Benefits: Enjoy discounts, private healthcare, extra leave, and a supportive work environment.
- Other info: Dynamic role with opportunities for personal and professional growth.
- Why this job: Shape the future of digital analytics and make a real difference in customer experiences.
- Qualifications: Experience in digital analytics, strong communication skills, and a passion for data.
The predicted salary is between 60000 - 75000 £ per year.
The Role
We're continuing to evolve how we use data across the business. Our digital analytics capability has matured significantly in recent years moving beyond traditional reporting to a more scalable, insight-led function built on strong data foundations, modern platforms and self-serve BI. As a Digital Analytics Manager within Customer, you will lead a high-performing team responsible for understanding customer behaviour across our digital channels and turning insight into action. The role combines strategic leadership, technical credibility and strong stakeholder partnership, and plays a key part in continuing the momentum of our digital analytics capability.
WHATS IN IT FOR YOU:
- 40% staff discount plus friends & family discounts throughout the year
- Access to our reward platform for external discount and offers
- Private pension scheme
- Virtual GP access for you and your children - it allows you to speak to a doctor at a time and date that suits you
- All employees are covered by our life assurance policy from day one
- Unlock extra leave with our buy more holiday scheme.
- Celebrate YOU! Enjoy an extra paid day off on your birthday each year
- Enhanced maternity, paternity and adoption leave, and shared parental leave.
- Spread the cost of your commute with interest-free season ticket loans
- Do your bit for the environment and save money with our Cycle2Work scheme
- We're proud to partner with the Retail Trust and Fashion & Textile Children's Trust
What you'll be doing:
- Lead on providing deep insight into customer behaviour across our digital channels, translating complex data into clear, impactful recommendations and communicating these through conversations, deep-dive insight packs and self-serve dashboards.
- Own and evolve our digital analytics and reporting capability, working with engineering and product to ensure high-quality data capture, robust governance and best practice across tools such as Adobe Analytics and our BI platforms.
- Drive the development of scalable, automated reporting and insight through modern data platforms and visualisation tools, reducing manual effort and enabling faster, more consistent decision-making.
- Partner closely with Digital, Ecommerce, Product and broader Analytics and Data teams to prioritise and deliver a clear analytics backlog, ensuring we capture the right data, in the right place, at the right time.
- Play a key role in shaping measurement strategies, translating business goals into clear analytical requirements and ensuring insight is embedded into decision-making and followed through into action.
- Continue to develop business maturity in analytics by enabling self-serve insight, building education and adoption across stakeholders and defining a clear roadmap for capability growth.
- Lead, coach and develop a team of analysts, creating a culture of trust, high standards and continuous improvement while supporting both technical and career development.
- Drive your own development and that of your team, staying current with the rapidly evolving analytics landscape and identifying where new tools, techniques or approaches add genuine value.
Who you are:
- Experience leading digital analytics in a complex environment, with hands-on use of Adobe Analytics across analysis and administration, and a good understanding of data quality and governance.
- Experience designing and delivering clear, engaging data visualisation and self-serve reporting using modern BI tools such as Power BI or Tableau, with an appreciation for effective storytelling and usability.
- Good working knowledge of SQL, with any experience using modern data platforms (e.g. Databricks or Snowflake) considered helpful but not essential.
- A clear and confident communicator, able to explain insight and technical concepts to non-technical audiences and support informed decision-making.
- Experience leading and developing analysts, creating an environment of trust, learning and continuous improvement.
- A thoughtful problem-solver who balances creativity with a structured approach, and is comfortable adapting to changing priorities.
- An interest in digital, retail and fashion, with a genuine motivation to use data to create value and improve customer experiences.
- A positive, growth-oriented mindset, open to learning, feedback and new ways of working in a fast-moving environment.
Digital Analytics Manager employer: New Look
As a Digital Analytics Manager, you will thrive in a dynamic environment that champions innovation and data-driven decision-making. Our commitment to employee well-being is evident through our generous benefits, including a 40% staff discount, private healthcare access, and enhanced parental leave policies. We foster a collaborative work culture that prioritises personal and professional growth, ensuring you have the tools and support needed to excel in your role while making a meaningful impact on customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Analytics Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your analytics projects and insights. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to digital analytics. Be ready to discuss how you've turned data into actionable insights and how you can contribute to their team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team and makes it easier for us to find you.
We think you need these skills to ace Digital Analytics Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Digital Analytics Manager role. Highlight your experience with Adobe Analytics and any relevant BI tools like Power BI or Tableau. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital analytics and how you can contribute to our team. Be sure to mention your experience in leading teams and driving insights from data.
Showcase Your Problem-Solving Skills:In your application, give examples of how you've tackled complex problems in the past. We love a thoughtful problem-solver who can balance creativity with structure, so don’t hold back on sharing your success stories!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we can’t wait to hear from you!
How to prepare for a job interview at New Look
✨Know Your Data Tools
Make sure you’re well-versed in Adobe Analytics and any BI tools like Power BI or Tableau. Be ready to discuss how you've used these tools in past roles, and think of specific examples where your insights led to actionable outcomes.
✨Showcase Your Leadership Skills
As a Digital Analytics Manager, you'll be leading a team. Prepare to share your experiences in developing analysts and fostering a culture of trust and continuous improvement. Think about how you’ve supported your team’s growth and how you can bring that to the role.
✨Communicate Clearly
You’ll need to explain complex data insights to non-technical stakeholders. Practice articulating your thoughts clearly and concisely. Use examples from your experience where you successfully communicated technical concepts to drive decision-making.
✨Stay Current with Trends
The analytics landscape is always evolving. Be prepared to discuss recent trends or tools you've explored that could add value to the company. Show your enthusiasm for learning and adapting to new technologies that enhance digital analytics capabilities.
